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William Jackson Food Group | Company Profile, Marketing Contacts, Media Spend, Brands




Based in the UK, WJFG produces a variety of foods under several brands.

Main Telephone 01482 223 223
Main Fax 01482 218 610
Primary Address
Freightliner Road
Hull, East Yorkshire HU3 4UW
England

William Jackson Food Group Contacts

Contacts (5/6)
Name Title City
Norman S. Chief Executive Officer East Yorkshire
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 01482 223 223
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Freightliner Road
Hull, East Yorkshire
HU3 4UW
England

Chris G. Chief Information Officer East Yorkshire
Nicola R. Media Relations Coordinator East Yorkshire
James W. Managing Director - Aunt Bessies East Yorkshire
Ian H. Managing Director, Corporate Development East Yorkshire

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Aunt Bessie's *
William Jackson Food Group *

Agency Relationships


Brand Agency Service From To
**** ******'* ****** unknown present
**** ******'* **** unknown present
******* ******* **** ***** ****** unknown present

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WinmoEdge

H1 Agency, Digital, Outdoor Opps: Abel & Cole's new CMO begins roll out of new strategy


Subject: Digital, Outdoor, Press, Online, Social Media, Direct Marketing, Millennials, Gen-X.

Company: William Jackson Food Group, is a UK-based online organic grocery deliver service.

Opportunity: Qualifying CoolBrand for 2016/17, Abel & Cole, may not have made the list, but it did shift marketing strategy this year in several ways. Having more than quintupled H1 spending year-over-year, the organic food company also debuted on outdoor ahead of its larger spending period, typically in H2. 

On digital, spend went up to £12,000 from £9,000 so far this year, per Pathmatics. All spend was shared with Google's ad network, with top ad destinations including youtube.com and tvline.com.

These changes occurred after appointing rival Gousto's former CMO Mark Newton as marketing boss this summer, so creative and digital agencies should expect a review to be imminent at this point. Note that Gousto raised £10m in funding a few days ago in a ploy to secure more of an edge against competitors. 

Furthermore, Abel & Cole promoted its sales and customer director Hannah Shipton to managing director in October. The grocery delivery service's brand messaging it centred on sustainability, farmers and organic foods.

Abel & Cole has worked with Vizeum, parent-company's media agency, handle some print activity, according to Nielsen. 

Additional Information

Media Spend: Spent £1.4m last year, mostly in the second half in Internet, direct mail, press and door drops alone, according to Nielsen. This year, the organic food company spent £716.3k during the first half of the year, more than five-times the first half of 2015 (£123k). While spend remained largely covering direct mail and door drops, Outdoor, digital and press also saw five-digit budgets during H1 2016. 

Experience: Newton joined in July after a year with Gousto. Prior to that, he was VP of mobile integrated marketing at Microsoft for nearly two years. Before that, he was VP of Europe marketing for Nokia after serving as VP and CMO at lastminute.com, VP of digital of American Express and principal consulting at OgilvyOne. 

Target Audience: Health-conscious millennials and Gen-X, those with gluten-free, dairy-free and paleo diets.

Competitors: Gousto, HelloFresh, Simply Cook, sister-brand MyFresh, Amazon, Marley Spoon

Abel & Cole
16 Waterside Way
Plough Lane London,
London SW17 0HB England 
0845 262 6262

Mr Mark Newton
CMO
mark.newton@abelandcole.co.uk

Ms Hannah Shipton
Managing Director
hannah.shipton@abelandcole.co.uk

Mr. Clare Mansfield
Head, Brand
clare.mansfield@abelandcole.co.uk