William Jackson Food Group | Company Profile, Marketing Contacts, Media Spend, Brands
Based in the UK, WJFG produces a variety of foods under several brands.
|Main Telephone||01482 223 223|
|Main Fax||01482 218 610|
William Jackson Food Group ContactsContacts (5/6)
|Norman S.||Chief Executive Officer||East Yorkshire|
Sample of Associated Brands
|Chris G.||Chief Information Officer||East Yorkshire|
|Nicola R.||Media Relations Coordinator||East Yorkshire|
|James W.||Managing Director - Aunt Bessies||East Yorkshire|
|Ian H.||Managing Director, Corporate Development||East Yorkshire|
|William Jackson Food Group||*|
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H1 Agency, Digital, Outdoor Opps: Abel & Cole's new CMO begins roll out of new strategy
Subject: Digital, Outdoor, Press, Online, Social Media, Direct Marketing, Millennials, Gen-X.
Company: William Jackson Food Group, is a UK-based online organic grocery deliver service.
Opportunity: Qualifying CoolBrand for 2016/17, Abel & Cole, may not have made the list, but it did shift marketing strategy this year in several ways. Having more than quintupled H1 spending year-over-year, the organic food company also debuted on outdoor ahead of its larger spending period, typically in H2.
On digital, spend went up to £12,000 from £9,000 so far this year, per Pathmatics. All spend was shared with Google's ad network, with top ad destinations including youtube.com and tvline.com.
These changes occurred after appointing rival Gousto's former CMO Mark Newton as marketing boss this summer, so creative and digital agencies should expect a review to be imminent at this point. Note that Gousto raised £10m in funding a few days ago in a ploy to secure more of an edge against competitors.
Furthermore, Abel & Cole promoted its sales and customer director Hannah Shipton to managing director in October. The grocery delivery service's brand messaging it centred on sustainability, farmers and organic foods.
Abel & Cole has worked with Vizeum, parent-company's media agency, handle some print activity, according to Nielsen.
Media Spend: Spent £1.4m last year, mostly in the second half in Internet, direct mail, press and door drops alone, according to Nielsen. This year, the organic food company spent £716.3k during the first half of the year, more than five-times the first half of 2015 (£123k). While spend remained largely covering direct mail and door drops, Outdoor, digital and press also saw five-digit budgets during H1 2016.
Experience: Newton joined in July after a year with Gousto. Prior to that, he was VP of mobile integrated marketing at Microsoft for nearly two years. Before that, he was VP of Europe marketing for Nokia after serving as VP and CMO at lastminute.com, VP of digital of American Express and principal consulting at OgilvyOne.
Target Audience: Health-conscious millennials and Gen-X, those with gluten-free, dairy-free and paleo diets.
Competitors: Gousto, HelloFresh, Simply Cook, sister-brand MyFresh, Amazon, Marley Spoon
Abel & Cole
16 Waterside Way
Plough Lane London,
London SW17 0HB England
0845 262 6262
Mr Mark Newton
Ms Hannah Shipton
Mr. Clare Mansfield