B&CE Insurance | Company Profile, Marketing Contacts, Media Spend, Brands
Located south of London, non-profit organization B&CE provides employers with workplace pensions, employee healthcare, and employee accident and life coverage.
|Main Telephone||01293 526 911|
|Main Fax||01293 586 801|
B&CE Insurance ContactsContacts (5)
|Patrick H.||Chief Executive Officer||West Sussex|
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|Darren P.||Policy & Market Engagement Director||West Sussex|
|Rebecca G.||Senior Marketing Executive||West Sussex|
|Mike J.||Head, Marketing Communications||West Sussex|
|Matt W.||Head, Digital||West Sussex|
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Boomer Engagement Opps: B&CE hires digital head for The People's Pension arm
Opportunity: Five months after losing head marketer Catherine Lewis, The People’s Pension has hired Matt Wilkinson as head of digital as the business takes on rivals, increases digital advertising and strengthens offering for SMEs.
The People’s Pension was launched by B&CE in 2012 to replace EasyBuild and counter Currently managing assets of over £2.6 billion for 3 million members, nearly a tenth of The People’s Pension’s members are over the age of 55, which are known to hold the majority of British wealth.
Between the three biggest workplace pension providers in the market right now, The People’s Pension, Now: Pension and NEST, a difference in surcharges, fees and taxes are where they can stand out against one another. Most recently, The People’s Pension took this strategy head-on by choice between two services, “simply comply” or “simply tailor,” with the latter offering bespoke design.
A month earlier, Now began charging a monthly fee to employers, but both Now and NEST charge for every contribution made during the year, whereas The People’s Pension does not. All three are trying harder to educate and appeal to smaller employers, many of which are on eligible for auto-enrolment until 2017-18.
Experience: Mr Wilkinson joins from Gatwick Airport, where he spent nearly five years overseeing a £2m marketing budget and £30m online revenue stream as senior ecommerce manager. Prior to that he was the marketing and e-commerce manager for InterGlobal and a digital manager for Alliance for a collective six years.
Marketing Strategy: B&CE largely depends on targeted e-mail, search, digital, events and sponsorship. At the end of 2015, The Peoples Pension became a sponsor of the East Stand, which will be renamed ‘The People's Pension Stand' from Boxing Day onwards.
Digital Breakdown: The People’s Pension has run a handful of high impact and digital ads with heart.co.uk and google.com in the last five months.
Agency Roster: Living Group helped to develop The People’s Pension brand and launched PR, social, advertising and events collateral.
Manor Royal Crawley West Sussex RH10 9QP England, 01293 526 911
Mr Mike Jones
Head of Marketing Communications
+44 (0)1293 586690
Mr Matt Wilkinson
Head of Digital at B&CE – The Peoples Pension