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Admiral Insurance Services | Company Profile, Marketing Contacts, Media Spend, Brands

Admiral Insurance Services is a car insurance specialist. The company provides excess and surplus lines coverage to commercial risks that involve moderate to high degrees of hazard.

Main Telephone 0333 220 2062
Main Fax
Primary Address
Ty Admiral
David Street
Cardiff, South Glamorgan CF10 2EH

Admiral Insurance Services Contacts

Contacts (5/11)
Name Title City
David S. Chief Executive Officer South Glamorgan
Sample of Associated Brands
Email: *****@*******.***
Main Phone: 0333 220 2062
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Ty Admiral
David Street
Cardiff, South Glamorgan
CF10 2EH

Paula L. Media Manager South Glamorgan
Andrea F. Online Media Manager South Glamorgan
Justin B. Communications Manager South Glamorgan
Lloyd P. eCommerce Manager South Glamorgan

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Admiral - Insurance Range *******
Admiral - Car Ins *******
Admiral - Life Ins *

Agency Relationships

Brand Agency Service From To
******* - *** *** *** ***** Media Buying, Media Planning unknown present
******* - ********* ***** *** ***** Media Buying, Media Planning unknown present
******* - **** *** *** ***** Media Buying, Media Planning unknown present

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Recent Discussions

Who is the Chief Executive Officer of Admiral Insurance Services?

Who is the marketing contact for Financial Services in South Glamorgan

What is the email of the Media Manager of Admiral Insurance Services?

What is direct phone of the Online Media Manager of Admiral Insurance Services?

Who is the Media Buying, Media Planning agency of Admiral Insurance Services?

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Digital, Agency Opps: shortlists creative

Subject: TV, Cinema, Digital, Online, Video, Display, Outdoor, PPC.

Company:, owned by Admiral Insurance Services, is a comparison site that offers customers different insurance offers on travel, home, motorbike, cars, life and vans.

Opportunity: Put on the VAI in early Dec., the newly appointed CMO Paul Troy has already initiated a creative review this month. has shortlisted BBH, Wieden & Kennedy and one “wild card” agency to help renew the brand’s image. Although this account was only vulnerable for a short time period, it is frequently the case that a company in this situation would follow up with media and digital reviews, so keep reaching out.  

Digital sellers should be reaching out at this point ahead of an imminent campaign launch to take a stab at rivals Compare the Market and Go Compare.

Further Insight

Incumbent:  PHD Media (handles Admiral and's media planning and buying account) for the rebrand. 

CMO Agency Relations: Mr. Troy has more than 20 years of experience in marketing roles for key global companies including Cadbury, Sky, Barclays and Telefonica. On the agency side, he has managed agencies such as BBH Mother, Dare Digital, Carat, WalkerMedia and Mediacom. 

Most recently, he was the global brand director for Virgin Games, driving customer acquisition, both on and offline, throughout the UK and U.S. markets. Prior to that and before his time at Telefonica UK, Mr. Troy was the director of marketing for There, he was a driving force behind the Mother-created ”you're so money supermarket” campaign.

Struggle: saw profits fall 47% to £4.8m and revenue decline by 12% in theGo Compare (also in the UK), resulting in a loss of £4m for its online platforms.

Digital Breakdown: Moat UK shows that out of the 24 standard display ads run last year by, 23% were published through an ad server or exchange.

There were 150 total destinations, 11% of which were mobile. The company also ran two high impact and six video ads so far this year. Key destinations were,,, and for display and, and for video. 

This is just over half of what was recorded the year before, although there were no video ads and only <1% of destinations were mobile. 

Media Spend: Nielsen reports that spent £24.9m in total measured media last year, mostly in TV. Q1 is the company's highest spending period, historically speaking and radio, cinema and direct mail are other areas of investment.
The Friary, Greyfriars Road, Cardiff, Mid Glamorgan CF10 3AE, Wales, 0871 882 8298

Mr. Paul Troy 
Chief Marketing Officer

Ms. Sarah Brown
Advertising Manager

Ms. Heledd Jones
Digital Marketing Manager / Head of Retention Marketing