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Barclaycard | Company Profile, Marketing Contacts, Media Spend, Brands

Barclaycard is a credit card company, offering lines of credit to both consumers and businesses.

Main Telephone 01604 234 234
Main Fax 01604 253 389
Primary Address
1234 Pavillion Drive
Northampton, Northamptonshire NN4 7SG

Barclaycard Contacts

Contacts (5/8)
Name Title City
Roy A. Chief Information Officer Northamptonshire
Sample of Associated Brands
Email: *****@*******.***
Main Phone: 01604 234 234
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1234 Pavillion Drive
Northampton, Northamptonshire

Paul A. Director, Marketing Communications Northamptonshire
Alex N. Marketing Director - UK Cards Northamptonshire
Julia M. Partner Manager - Freedom Rewards Northamptonshire
Chris W. Chief Operating Officer Northamptonshire

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Barclays - Visa Card *
Barclaycard - Platinum ********
Barclaycard ********
Barclaycard - Freedom Card *
Barclaycard - Gold Card ******

Agency Relationships

Brand Agency Service From To
*********** **** Creative unknown present
*********** ********* ****** Media Buying, Media Planning 2011 present
*********** - ******* **** **** Creative unknown present
*********** - ******* **** ********* ****** Media Buying, Media Planning 2011 present
*********** - **** **** **** Creative unknown present

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Spons./ Event Opps: Barclaycard appoints senior experiential, partnership marketer

Update (05 Oct): Mr. Roscoe Bowman was appointed as Barclaycard’s VP, senior partnerships and experiential marketing manager, having previously handled sponsorship for Barclays Africa Group. He’s based in London.

This comes shortly after Mr. Charles Kightley changed roles to VP of UK partnerships, from a role in digital customer experience, and just over one year after CMO Katherine Whitton was appointed. The credit card company has recently amped up digital marketing activity, so reach out in regards to that as well (more below).

Mr. Bowman was most recently head of group sponsorship for Barclays Africa Group Limited, after serving as group sponsorship manager the year before. Prior to that, he handled some brand management and sponsorship at SABMiller, also based in South Africa.

Subject: Direct Mail, PR, Sponsorship, Digital.

Company: Barclaycard is a credit card company, offering lines of credit to both consumers and businesses.

Opportunity (Hope&Glory continues to handle the consumer PR account.

Just a week earlier CEO Valerie Soranno Keating launched a major marketing push with the strapline ‘Get More Out Of Today'.

WinmoEdge Interview: In January 2014, Alex Naylor, head of marketing communications, planning and development for Barclaycard, told WinmoEdge the following:

“At Barclaycard, we are focused on creating a more holistic brand narrative with our audiences.  We now plan around content principles and are set up for multi-device, multi-dimensional conversations that transcend channels. The biggest challenge facing marketers today is operational – we must respond, engage and be genuinely creative in real-time because that's just what our audiences do.”

Media Spend: Spent nearly 22% less in Nielsen-tracked media spend last year, compared to £43.4m in 2013. Direct Mail continues to be the main element here.

Digital Breakdown (updated for 05 Oct): Moat UK reports that Barclaycard has run 92 standard display, 38 high impact and three video ads so far this year. These have run with 524 publishers, less than 1% of which were on mobile. Of these, 10% were published directly through the publisher as opposed to through an ad server. Activity shot up drastically at the end of Aug., with video most active in late February. This is certainly already outpacing last year’s activity. 

Agency Roster: Maxus handles the media account.

1234 Pavillion Drive, Northampton, Northamptonshire, NN4 7SG, 01604 234 234

Mr. Roscoe Bowman
VP Senior Partnerships & Experiential Marketing Manager

Ms. Katherine Whitton
Chief Marketing Officer

Mr. Matthew Harris
Head, Customer Planning & Marketing Strategy

Mr. Daniel Mathieson
Head, Sponsorship

Ms. Claire Lane
Head, Marketing Planning & Strategy, Digital Marketplace