Royal Bank Of Scotland | Company Profile, Marketing Contacts, Media Spend, Brands
Royal Bank Of Scotland is one of the retail banking subsidiaries of The Royal Bank of Scotland Group plc. The bank offers personal banking, online banking, mortgages, bank accounts, credit cards, savings, loans and other financial services to its customers.
|Main Telephone||0131 556 8555|
Royal Bank Of Scotland ContactsContacts (5/13)
|Patrick E.||Chief Information Officer||Midlothian|
Sample of Associated Brands
|Beth B.||Head, Communications & Chief Operation Officer||Midlothian|
|Chris T.||Media Relations Director||Midlothian|
|Lafortune M.||Media Strategy Manager||Midlothian|
|Saskia H.||Data & Analytics Manager||Midlothian|
|Royal Bank Of Scotland||*******|
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Top 5 mobile ad spenders as TV falls behind
Similar to the top increased 63.4% year-on-year in 2014 as it is expected to account for 27% of total UK ad media spend this year, over taking TV ad spend.
Opportunity: The top mobile advertiser in the UK so far this year, according to Pathmatics, Ocean Finance outranks the likes of P&G, Vodafone and Uber in spending.
The finance brand has allocated £6.7m towards mobile and tablet advertising so far this year and has accounted for 405m impressions. All of these have run site-direct and top ad destinations have included ebay.co.uk, amazon.co.uk and gumtree.com.
To give some context, the second highest mobile ad spender, bet365, has spent just over a third of Ocean Finance's total so far. During the same period last year, the company was not a mobile spender and spent just £421k on desktop. On desktop, the brand has dropped £7.6m and gained 186m impressions, also favouring site-direct. Top destinations were similar but also included youtube.com, money.co.uk and scotsman.com.
Sellers should be all over this opportunity, noting that those with high engagement among millennials should have an advantage.
Mr Stelios Charalambous
Director of Customer Acquisition - Ocean Finance
Ms. Byrony Pearce
Senior Marketing Executive
Opportunity: Spent £2.6m on mobile ads year-to-date, collecting 185m impressions. This is only half of what the brand spent during the same period last year, so look for that saved ad spend to come out eventually through one pillar or another.
Of those this year, 98% were run site-direct on sites including flashscore.com, flashscores.co.uk, espncricinfo.com and livescore.com. Activity has been high consistently throughout the year, so you'll have a chance for sales often.
Q4 tends to be the highest spending period for the brand, with press, digital and TV making up the majority. Republic of Media handles media planning and buying.
Performance Marketing Manager
Opportunity: Invested £2.1m so far on mobile ads that have allowed for 154m impressions year-to-date. Of those, 97% were purchased site-direct. Top ad destinations can be seen in the chart, noting that those not shown include newsnow.co.uk, dailymail.co.uk, money.co.uk, ticketmaster.co.uk and metoffice.gov.uk.
This year's mobile push is slightly higher than during the same period last year. In 2015, NatWest spent £2.5m, but saw the same amount of impressions on similar sites that were managed site-direct. Desktop ads last year (£3.3m) were 3x higher than what shows up this year (£1.4m), so look for the saved media spend to be spent in H2 or early next year.
As part of the The Royal Bank of Scotland Group, note that NatWest may follow similar strategies as ZenithOptimedia is on the account
Mr Mark Dearman
Senior Manager & Interim Project Manager, Digital, Commercial & Private Banking
Ms Deborah Hinde
Sponsorship Programme Manager
Ms. Kristina Baus
Mr. Alistair Wong
Opportunity: Mobile and tablet ads have generated 186m impressions so far this year with Vodafone putting £1.9m into the push. Top sites so far are ebay.co.uk (85% share), amazon.co.uk and gumtree.com.
Last year, Vodafone spent just £480k on mobile ads, which got them 79m impressions. Of those, 11% ran using an SSP, 6% a DSP and 76% site-direct. Top sites differed slightly and included msn.com, yahoo.com and mumsnet.com.
MEC handles media planning and buying. Along with digital, TV, outdoor and press take up a large amount of media pounds.
Mr. Sam Hoyland
Global Head, Marketing Operations
Mr Ben Rickard
Digital Partner & Head of Mobile (EMEA)
Opportunity: P&G has also spent £1.8m on mobile ads and can account for 274m impressions so far this year. Most of its spend went towards site-direct publishing, leaving 10% to DSPs. The peak of this activity took place in Q2. Top sites have included amazon.co.uk (41% spend share), answers.yahoo.com (15% spend share) and mumsnet.com (11% spend share).
During the same period last year, P&G spent just £694k on mobile ads and recorded 95m impressions, so ad spend is definitely moving in the mobile direction.
H2 is the company's biggest spending period with most of its budget going towards TV, according to Nielsen. Sellers should be all over this opportunity, keeping in mind P&G’s promise to focus on digital media, social, video and mobile.
Vice President & Managing Director - Northern Europe
Customer and Channel Marketing Brand Manager
Ms Isabelle Holst
Account Manager - P&G