Santander UK plc | Company Profile, Marketing Contacts, Media Spend, Brands
Alliance & Leicester, operating as Santander, is one of the largest financial institutions in the UK. The bank offers various financial services including personal banking, commercial banking, mortgage lending, investments, and treasury.
|Main Telephone||0800 389 7000|
|Main Fax||020 7612 4010|
Santander UK plc ContactsContacts (5/24)
|Keith M.||Chief Marketing Officer||London|
Sample of Associated Brands
|Pak C.||Director, Business Banking & Retail Marketing||London|
|Keith R.||Marketing Manager||London|
|Shane M.||Marketing Manager||London|
|Helen N.||Senior Social Media Manager||London|
|Santander UK plc||********|
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Santander appoints new head of comms and outlines digital and mobile focus
Subject: TV, Digital, Banking, Financial Services, Mobile.
Company: Santander UK – financial services
Opportunity: The Bank has hired Mr. Shane O’Riordain as head of comms and corporate affairs in the midst of plans to float its UK arm on the stock market. Reportedly, Mr. O'Riordain who has been managing director, comms, strategy, regulation and pricing at Royal Mail since 2010, was seen as a key player during the organisation's IPO in 2013.
Mr. O’Riordain will start at Santander in January.
His appointment follows the departure at the end of July of Mr. Stephen Jones, chief financial officer, who left in frustration after continued delay of the IPO that had been planned since his appointment four years ago. The delay may have been primarily because of former CEO Ana Botin’s exit in September when her father passed away.
She initiated the possibility of an IPO, and since Nathan Bostock took over, plans have been halted.
Basically, who knows if the IPO will happen. However, with increased investment in digital and mobile, this is a great opportunity to reach out in light of the below info reported by the company after a positive first half. Consider the digital breakdown as well!
Strong First Half/Forward Plans: The Group recently reported a rise in the first half of 2015 at £929m (from £545m in 2014 Q1-Q2), with continued growth in net interest income, and well-performing retail and corporate loan portfolios.
The UK economy continued to grow at a steady pace, approaching the strongest performance for several years. Consumer spending growth in the first quarter of 2015 continued to be supported by solid gains in employment and further falls in unemployment. More recently, there was a boost from the return of real earnings growth, due to low inflation and faster average wage increases.
Baroness Shriti Vadera, the Company Chair, explained that the UK banking sector will seek to “continue its transformation to focus more on the genuine needs of households and small and medium business customers and to win their trust and that of regulators, policymakers, investors and the wider public.” The company hopes to better serve the domestic economy in order to remain a leading global financial centre.
CEO Nathan Bostock explained that Santander will continue to invest in its digital and mobile platforms in addition to the number of improvements already made this year. The company adopted Apple Pay to enable users to pay for goods and services using mobile devices and launched a new app, ‘Spendlytics', which enables users to track, analyse and understand their debit and credit card spend in detail.
“In 2015,” Mr. Bostock went on, “we are continuing to focus on digital developments, in particular security, new services, increased functionality across platforms and a single consolidated account view for each customer.”
Digital Breakdown: Digital display advertising has been a big focus for the company in the past year to date. Santander has published 194 standard display, 207 high impact and 13 video ads with 3,199 publishers (6% of which were mobile) in the UK, according to Moat.
Of these, 97% of these ads were purchased via ad exchange. Peak spending times were in January and February
For the last year to date, peak spending was August through February, and then spend declined abruptly. Primary publishers were games, entertainment, video, sports and magazine sites.
In comparison with Barclays, Co-operative Bank, Clydesdale Bank, Lloyds Bank, RBS and Commonwealth Bank, Santander has 66.58% share of voice. Second is Lloyds Bank at 19.93%. The trend in spend for the full year to date is similar, though the other banking groups spent less in the fall and more last winter.
Decision Maker: Effective 01 January, CEO Javier Marín was replaced by CFO José Antonio Álvarez in a major board overhaul. Former Global Head of the Santander Global Banking and Markets José García Cantera succeeded Álvarez as CFO and Jacques Ripoll, former head of global wholesale banking, succeeded Mr. Cantera.
Media Spend: Santander UK spent roughly the same in 2014 as 2013, with only a 3% increase in total measured media last year, according to Nielsen. This was up 7% from 2012 and this year has seen a much higher marketing spend, especially in the areas of Cinema, TV, Direct Mail and Internet.
Agency Relationships: Carat London (since 2008 and retained in 2013) handles media planning/buying, Partners Andrews Aldridge handles digital CRM (since at least 2010).
Santander UK plc
Abbey National House, 2 Triton Square, Regents Place, London, NW1 3AN, 0870 607 6000
Mr. Keith Moor
Chief Marketing Officer
Mr. Matt Hall
Head, Savings & Regulated Sales Marketing
Ms. Michelle Kent
UK Director of Digital
Ms. Paula Ickinger
Managing Director, Private Banking, Transformation & Operations
Mr. Keith Rennie
10 Triton Street, Regent's Place, London, NW1 3BF, 020 7430 6000
Mr. Stuart Newman
Head, Marketing & New Business
Ms. Erin Hudson
Group Digital Director