Barclays Bank | Company Profile, Marketing Contacts, Media Spend, Brands
Barclays is a leading gobal financial services provider. The company offers personal banking, credit card, corporate and investment banking services across the UK.
|Main Telephone||020 7116 1000|
Barclays Bank ContactsContacts (5/40)
|Ashok V.||Chief Executive Officer - UK||London|
Sample of Associated Brands
|Peter J.||Chief Information Officer||London|
|Paul C.||Chief Operating Officer||London|
|Andrea C.||Vice President & Senior Manager, Brand Tracking & Innovation||London|
|Siobhan H.||Vice President & Team Lead, Event & Roadshow Marketing||London|
|Barclays Corporate Banking||********|
|******** ********* *******||*** ******||Creative||2013||present|
|******** ********* *******||*** ******||CRM||2015||present|
|******** ********* *******||******* ****||digital creative||unknown||present|
|******** ********* *******||********* ******||Media Buying, Media Planning||2013||present|
|******** ******||********* ******||Media Buying, Media Planning||2013||present|
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Top 5 video advertisers year to date
Similar to thePathmatics. Last year, video advertising grew 50.7% as the UK hit a five-year high in digital spending. Sellers, adtech and video agencies should use the data below to formulate the best pitch for winning new business with these five video ad spenders.
Opportunity: On video ads alone, VEVO has spent just under £12m, generating 208m impressions thus far. All of these were published site-direct with destinations including youtube.com, tumblr.com and metrolyrics.com.
When compared to competitors Hulu, MTV, AOL and Sony Music, VEVO clearly outranks in both expenditure and impression share on video ads as seen in the chart. However, any other digital space sees VEVO falling behind at a time when the brand hopes to target Spotify and YouTube users.
Despite spending the most, the company has seen under a fourth of the impressions that Reckitt Benckiser has generated this year on video. With this in mind, note that VEVO spent £30m on video ads last year and generated 505m impressions, so an argument for increasing spend once more is obvious. The question to ask now is where the other pounds have gone so far this year.
Desktop spend this year has totaled £340k and VEVO has counted more than 9m impressions. All of these ran site-direct on Youtube.com.
Head of Ad operations
Ms. Yvette France
Head, International Partnerships
Opportunity: Spent £12m to pull in more than a billion impressions on video ads so far this year. This was double the amount spent when compared to the same period last year (£3.9m with 298m impressions).
Of those this year, 58% were sourced indirectly with 30% running site-direct. Top destinations were yahoo.com, express.co.uk, news.yahoo.com and telegraph.co.uk.
DSPs associated were MediaMath (27% share), Drawbridge (2% share), Turn (2% share) and The Trade Desk (2% share).
Other than video, RB spent £1.5m on desktop and £490k on mobile so far this year. Most of these were published site-direct. Spend has increased in the last few weeks, so sellers should go for both immediate and long term revenue tied to the CPG giant.
TV takes up the most of RB's media budget, according to Nielsen. Q4 is the highest spending period, but spending is above £30m each quarter. ZenithOptimedia handles media planning and buying.
Senior Digital Marketing Manager
Client Planning Director, Digital
Opportunity: Unsurprisingly, P&G ranks pretty high on the list of top UK advertisers, coming in third for video ads, according to Pathmatics.
So far, the FMCG giant has spent £8.9m and gained 205m impressions. This was actually much lower than what it spent last year on video, totaling £53m and seeing 978m impressions.
Of those this year, 93% ran site-direct leaving just seven per cent to indirect means. Top destinations included youtube.com, theguardian.com and msn.com.
P&G has also spent £1.8m on mobile ads (259m impressions and 77% site-direct) and £7.3m on desktop ads (722m impressions, 77% site-direct) so far this year.
H2 is the company's biggest spending period with most of its budget going towards TV, according to Nielsen.
Starcom MediaVest Group handles media planning and buying (though the account currently is in review).
Vice President & Managing Director - Northern Europe
Customer and Channel Marketing Brand Manager
Opportunity: Spent £5.7m on video ads so far, generating 102m impressions. Of those, 99% were published site-direct and top sites included youtube.com, inertia.pl and news.yahoo.com.
UMG spent £4700 on mobile ads (1.7m impressions) in which 54% ran via the ad network RadumOne. £48k was spent on desktop (15m impressions) with top sites including ebay.co.uk, seetickets.com and youtube.com. The desktop ads also used main an ad network with 29% running site-direct. The breakdown is in the chart.
During the same period last year, UMG spent £1.5m on desktop ads (49m impressions) and £57m on video ads (1bn impressions) with both seeing mainly site-direct, so sellers have an easy argument if approaching UMG directly.
TV and radio make up the majority of UMG's media budget, with Q4 taking the lead on when they spend. July. Digital remains in-house.
SVP, International Marketing
SVP, Digital Marketing Innovation
Opportunity: Playing tug-a-war with Toyota, another contender for the 5th spot, the financial company has spent £5.2m on video ads so far this year, five times higher than last year. This has won Barclays 110m impressions thus far. 98% of its video ads were published site-direct. Top sites included the guardian.com, ibtimes.co.uk and bloomberg.com. Impression source breakdown is in the chart.
With 79% of mobile ads running site-direct, Barclays has devoted £361k to the pillar and won 62m impressions as a result. On desktop, also mainly site-direct, £9.1m has been shelled down and Barclays has recorded 552m impressions. Top destinations were bt.com, dailymail.co.uk and metro.co.uk.
Q2 is traditionally the highest spending period, but spending is in at least £10m per quarter. TV is the largest pillar. Maxus Global handles media planning and buying.
During the same period last year, Barclays spent £2.56m on desktop (296m impressions, 76% site-direct), £530k on mobile (62m impressions, 87% site-direct) and £1m on video (63m impressions, 53% site-direct).
Barclays spends most of its annual budget on TV, but outdoor and direct mail also see multi-million pound campaigns throughout the year.
Marketing Director, Personal & Corporate
Director, Interactive Marketing
Performance Senior Account Executive, B2B