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The Football Association | Company Profile, Marketing Contacts, Media Spend, Brands

The Football Association is the governing body of England's national FCs of men and women and serval age groups.

Main Telephone 020 7745 4545
Main Fax 020 7745 4546
Primary Address
Wembley Stadium
Wembley , London HA9 0WS

The Football Association Contacts

Contacts (5/11)
Name Title City
Martin G. Chief Executive Officer London
Sample of Associated Brands
Email: *****@*******.***
Main Phone: 020 7745 4545
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Wembley Stadium
Wembley , London

Robert S. Strategy & Communications Director London
Russell J. Digital Engagement Director London
Mark B. Commercial & Marketing Director London
Andy W. Senior Communications Manager London

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
The Football Association ******

Agency Relationships

Brand Agency Service From To
*** ******** *********** ****&***/*** Creative unknown present
*** ******** *********** ******* ******** *** Media Buying, Media Planning 2017 present

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Media Opps: FA to spend £60m more in funding of grassroots until 2019, following new CEO start

Update (19 Aug): The FA is now set for a record investment, a £60 million increase in funding previously allotted, into grasssroots football over the next four years (until 2019) totaling £260 million.

The funding will go towards four key areas:  Boosting participation, developing better players, better training and facilities, and football workforce. When it comes to boosting participation, FA hopes to build upon the growing participation among boys and girls, expand disability football, and deliver more of a variety of game formats.

Subject: Sponsorship, Football, Sports, B2B, Leadership.

Company: The Football Association

Opportunity (10 Mar): Bringing on new CEO Martin Glenn with a strong history in marketing and building of brands, the FA may see a new strategy form in the coming months. The FA has been changing internally since the arrival of chairman Greg Dyke in 2013, who has made moves to improve the brand's standing among younger football fans, including a review of its image and a proactive approach to promoting its work with the national teams and grassroots initiatives.

This may make for great sponsorship opportunities, particularly since Mr. Glenn has ties to bringing in sponsorship when he headed up Walkers Snack Foods. In addition, with his well-rounded portfolio working with brands like Cadbury Schweppes, Mars, PepsiCo and Deloitte, he may have a great network with which to pull as he begins his new role with the FA — either that, or he has a lot of burned bridges to mend.

Decision Makers: The Football Association has a new CEO – their first ever CEO, in fact – replacing the previous role of general secretary that was chucked in January when Alex Horne departed. Previous United Biscuits CEO Martin Glenn will join the FA as of 18 May to lead the company and redirect their marketing strategy. His reputation cites him as making “well-loved British brands more dynamic, competitive and international in their reach”, which was reportedly key to this new appointment with the FA.

Mr. Glenn leaves a £1bn company, which is home to the McVitie's and Jacobs brands and has a rapidly growing international division. Regarding the move, he said, “This has been a difficult decision, as I have had a hugely enjoyable – if challenging time – at United Biscuits. I am very sad to be leaving the business, but the opportunity with the FA is just too good to pass up, as I am sure many people understand.'

“I am incredibly proud to have been chosen to play my part in shaping the future direction of The FA…I very much hope my personal experience of operating in highly competitive global markets will help The FA in its own drive to promote greater success for our all of our national teams in international tournaments.”

Mr. Glenn's reputation grew during his time at PepsiCo, when in 1992, he enlisted England's second greatest goal scorer of all time, Gary Lineker, to play a key promotional role in his marketing campaigns. Having increased Walkers Snack Food's market share from the mid-20s to more than 60%, he became company president in 1998 and ran the business until 2006.

In 2003, he was awarded Marketing Week's CEO of the Year, and in 2004 was voted the UK's most influential marketer by Marketing Magazine.

Agency Relationships: FA appointed also worked with Futureproof in the past, such as last September, to create their first ever brand campaign.

Media Spend: The group's media spend grew 87% in FY13; total reported spend was £320k. In FY14, spend rose 54% in Q1, dropped 77% in Q2 and then rose 25% year-over-year. Highest spend was in Press, followed by Radio and Internet.

The Football Association
Wembley Stadium, Wembley, London, HA9 0WS, 020 7745 4545

Mr Russell James
Head, Marketing
T: +44(0)20 7745 4545

Mr Adrian Bevington
Managing Director, Club England
T: +44(0)20 7745 4545

AMS Media Group
150-158 Kings Cross Road, London, WC1X 9DH, England, 020 7843 6900

Mrs Maxine Ames
Account Director