Warner Bros. Entertainment Group | Company Profile, Marketing Contacts, Media Spend, Brands
A worldwide iconic name, Warner Brothers is a media giant that produces, distributes, and publishes movies, music, and television programmes. It is headquartered in Los Angeles, CA, USA.
|Main Telephone||020 7984 5000|
|Main Fax||020 7984 5001|
Warner Bros. Entertainment Group ContactsContacts (5/25)
|Polly C.||Executive Vice President, Group Marketing Director & Chief Marketing Officer - Harry Potter Global Franchise Development Team||London|
Sample of Associated Brands
|Will H.||Senior Vice President & Chief Commercial Officer - Harry Potter Global Franchise Development||London|
|Josh B.||President & Managing Director - UK & Spain||London|
|Allan S.||Vice President, Marketing||London|
|Danni M.||Vice President - Media, Digital & Marketing Partnerships||London|
|Warner Home Video Uk Ltd||*******|
|Warner Bros - Corp||********|
|Harry Potter Global Franchise||*|
Who is the Executive Vice President, Group Marketing Director & Chief Marketing Officer - Harry Potter Global Franchise Development Team of Warner Bros. Entertainment Group?
Who is the marketing contact for Entertainment in London
What is the email of the Senior Vice President & Chief Commercial Officer - Harry Potter Global Franchise Development of Warner Bros. Entertainment Group?
What is direct phone of the President & Managing Director - UK & Spain of Warner Bros. Entertainment Group?
Who is the Media Buying, Media Planning agency of Warner Bros. Entertainment Group?
Your personal LinkedIn™ network connections
Integrated Media, Agency Opps: Vuln. account Warner Bros. taps digitally savvy marketer to head TV division
Subject: Movies, Social Media, TV, Outdoor, Print, Radio, Digital, Millennials, Families.
Company: Warner Bros is a media giant that produces, distributes, and publishes movies, music, and television programmes.
Opportunity: Appointed Mr Andrew Forrest to director of marketing for Warner Bros. International Television Production. This a review is imminent.
Both the film division and music divisions have increased production and marketing teams in the last few months; and now it appears to be TV's turn for the green light. Sellers and agencies alike should particularly note Mr Forrest's experience in digital and social media and consider contacting immediately ahead of new season launches.
In today's entertainment market, the lines are increasingly becoming blurred between TV and new media. With Warner Bros. heavily targeting millennials, Mr Forrest seems like the perfect leader to introduce an integrated strategy. PHD Media handles planning and buying, for now.
Experience: Mr Forrest has worked in product management and marketing since 1998 when he joined Outcaste Records as a product manager. Before he was appointed to Warner Bros. he worked for brands including SCi Games, Rockstar Games, Digital Outlook, FreemantleMedia Enterprises and Crown Worldwide Group. His specialties are digital marketing and media, brand management, strategy, TV, social media, PR and entertainment.
Media Spend: Last year the company spent £5.81 million on TV, outdoor, press and radio with some devoted to digital. Peak spending typically occurs in Q1-Q2 and early 2016 is seeing spending across similar channels.
Digital Breakdown: In the last 12 months, according to Moat, Warner Bros. TV Group ran 165 standard ads on 175 publishers, with only 4 per cent placed site direct. Top publishing sites include cwtv.com, pcreview.co.uk, zap2it.com and first-school.ws. Also during this time, one video ad was run. This is a slight increase from year-to-date 2014, when 121 ads were run on only 43 publishers.
Competition: Walt Disney, Newscorp and Viacom, to name a few.
Warner House, 98 Theobald’s Road, London WC1X 8WB, 020 7984 5000
Mr Andrew Forrest
Mr Peter Langenberg
VP, Business Management
Mr James Lupton