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Warner Bros. Entertainment Group | Company Profile, Marketing Contacts, Media Spend, Brands




A worldwide iconic name, Warner Brothers is a media giant that produces, distributes, and publishes movies, music, and television programmes. It is headquartered in Los Angeles, CA, USA.

Main Telephone 020 7984 5000
Main Fax 020 7984 5001
Primary Address
Warner House
98 Theobalds Road
London, London WC1X 8WB
England

Warner Bros. Entertainment Group Contacts

Contacts (5/25)
Name Title City
Polly C. Executive Vice President, Group Marketing Director & Chief Marketing Officer - Harry Potter Global Franchise Development Team London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 020 7984 5000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Warner House
98 Theobalds Road
London, London
WC1X 8WB
England

Will H. Senior Vice President & Chief Commercial Officer - Harry Potter Global Franchise Development London
Josh B. President & Managing Director - UK & Spain London
Allan S. Vice President, Marketing London
Danni M. Vice President - Media, Digital & Marketing Partnerships London

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Warner Home Video Uk Ltd *******
Warner Bros - Corp ********
Harry Potter Global Franchise *

Agency Relationships


Brand Agency Service From To
***** ****** ****** ********* *** ***** Media Buying, Media Planning unknown present
****** **** - **** *** ***** Media Buying, Media Planning unknown present
****** **** ***** ** *** *** ***** Media Buying, Media Planning unknown present

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WinmoEdge

Integrated Media, Agency Opps: Vuln. account Warner Bros. taps digitally savvy marketer to head TV division


Subject: Movies, Social Media, TV, Outdoor, Print, Radio, Digital, Millennials, Families.

Company: Warner Bros is a media giant that produces, distributes, and publishes movies, music, and television programmes.

Opportunity: Appointed Mr Andrew Forrest to director of marketing for Warner Bros. International Television Production. This a review is imminent.

Both the film division and music divisions have increased production and  marketing teams in the last few months; and now it appears to be TV's turn for the green light. Sellers and agencies alike should particularly note Mr Forrest's experience in digital and social media and consider contacting immediately ahead of new season launches.

In today's entertainment market, the lines are increasingly becoming blurred between TV and new media. With Warner Bros. heavily targeting millennials, Mr Forrest seems like the perfect leader to introduce an integrated strategy.  PHD Media handles planning and buying, for now. 

Additional Information

Experience: Mr Forrest has worked in product management and marketing since 1998 when he joined Outcaste Records as a product manager. Before he was appointed to Warner Bros. he worked for brands including SCi Games, Rockstar Games, Digital Outlook, FreemantleMedia Enterprises and Crown Worldwide Group. His specialties are digital marketing and media, brand management, strategy, TV, social media, PR and entertainment.

Media Spend: Last year the company spent £5.81 million on TV, outdoor, press and radio with some devoted to digital. Peak spending typically occurs in Q1-Q2 and early 2016 is seeing spending across similar channels.

Digital Breakdown: In the last 12 months, according to Moat, Warner Bros. TV Group ran 165 standard ads on 175 publishers, with only 4 per cent placed site direct. Top publishing sites include cwtv.com, pcreview.co.uk, zap2it.com and first-school.ws. Also during this time, one video ad was run. This is a slight increase from year-to-date 2014, when 121 ads were run on only 43 publishers.

Competition: Walt Disney, Newscorp and Viacom, to name a few.

Warner Bros
Warner House, 98 Theobald’s Road, London WC1X 8WB, 020 7984 5000

Mr Andrew Forrest
Director, Marketing
andrew.forrest@warnerbros.com

Mr Peter Langenberg
VP, Business Management
peter.lagenberg@warnerbros.com

Mr James Lupton
Marketing Coordinator
james.lupton@warnerbros.com