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Warner Bros. Entertainment Group | Company Profile, Marketing Contacts, Media Spend, Brands




A worldwide iconic name, Warner Brothers is a media giant that produces, distributes, and publishes movies, music, and television programmes. It is headquartered in Los Angeles, CA, USA.

Main Telephone 020 7984 5000
Main Fax 020 7984 5001
Primary Address
Warner House
98 Theobalds Road
London, London WC1X 8WB
England

Warner Bros. Entertainment Group Contacts

Contacts (5/25)
Name Title City
Polly C. Executive Vice President, Group Marketing Director & Chief Marketing Officer - Harry Potter Global Franchise Development Team London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 020 7984 5000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Warner House
98 Theobalds Road
London, London
WC1X 8WB
England

Will H. Senior Vice President & Chief Commercial Officer - Harry Potter Global Franchise Development London
Josh B. President & Managing Director - UK & Spain London
Allan S. Vice President, Marketing London
Danni M. Vice President - Media, Digital & Marketing Partnerships London

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Warner Home Video Uk Ltd *******
Warner Bros - Corp ********
Harry Potter Global Franchise *

Agency Relationships


Brand Agency Service From To
***** ****** ****** ********* *** ***** Media Buying, Media Planning unknown present
****** **** - **** *** ***** Media Buying, Media Planning unknown present
****** **** ***** ** *** *** ***** Media Buying, Media Planning unknown present

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WinmoEdge

Campaigns Imminent: Warner Bros. starts H1 with new agency partners


Subject: Movies, Social Media, TV, Outdoor, Print, Radio, Digital, Millennials, Families.

Company: Warner Bros is a media giant that produces, distributes, and publishes movies, music, and television programmes.

Opportunity: After being vulnerable most of last year, the company appointed US-based OMG group's Merkle to their more than £200m digital media account. Around the same time, Warner Bros. launched a digital OOH campaign here, created by Grand Visual. Hopefully agency readers had a chance to win at least one of these opportunities.

Sellers should now be actively targeting H1 media pounds as the period is Warner Bros top spending season.  Those in digital, TV and outdoor, in particular, should be all over this. It's all about gaining licensees for these well-known beloved characters and franchises. Meanwhile, WB will continue to target children and millennials with pointed and creative advertising. PHD Media handles media planning and buying, for now.

Digital marketing particularly kicked off in Pathmatics shows a massive desktop and video increase for last year, but generated only an additional ten million impressions. Digital could see a shift in 2017 with infrastructure now in place.

Additional Information

Media Spend: Warner Bros Distributors spent £11.5m during the first half of 2016, largely in TV, outdoor and radio. Warner Interactive Entertainment spent £1.3m during this time. Warner Home Video spent £1.3m as well and Warner Music spent £1m. 

Digital Breakdown: Per Pathmatics, Warner Bros Studios spent  £1.9m last year on digital channels, mostly video. Nearly all of this was site-direct with main publishers including youtube.com, imdb.com and amazon.co.uk. The prior year, the company had spent just £151k during the same period. 

Warner Bros Interactive Entertaiment spent £1.1m on digital in 2015 and doubled that last year, spending the majority in Q2. Top publishers (also mainly site-direct) were amazon.co.uk, wikia.com and youtube.com. 

Warner Music spent £3.3m last year, up from £42k spent in 2015. 

Competition: Walt Disney, Newscorp and Viacom, to name a few.

Warner Bros
Warner House
98 Theobald’s Road
London WC1X 8WB
020 7984 5000

Mr Danni Murray
VP, Media, Digital & Marketing Partnerships
danni.murray@warnerbros.com

Ms Susie Milburn
Strategist - PHD Media
susie.milburn@phdnetwork.com