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Time, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Time, Inc. is a consumer magazine and digital publisher. The company publishes its brands and creates content for multiple platforms across print, online, mobile, tablets and events. Time, Inc. recently acquired IPC Media and all of its brands.

Main Telephone 020 3148 5000
Main Fax
Primary Address
161 Marsh Wall
London, London E14 9AP
England

Time, Inc. Contacts

Contacts (5/42)
Name Title City
Sam F. Chief Revenue Officer London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 020 3148 5000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 161 Marsh Wall
London, London
E14 9AP
England

Mike N. Director, Mobile Advertising London
Amanda W. Group Customer Strategy Director London
Keith W. Director, Digital Innovation London
Robert K. Director, IT London

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Decanter Com - Website *
Ybw Com - Website *****
Time Inc - Time Mag ******
InStyle Mag *
Wallpaper* Mag *

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WinmoEdge

Review Imminent – Score 97: Time Inc names first ever CMO


Subject: Digital, Online, Female Engagement, B2C, Native.

Company: Time Inc. (Winmo) was formerly known as IPC Media and has brands including Marie Claire, Woman’s Weekly, Woman’s Own, Pick Me Up! and Now. 

Opportunity: Named Michel Koch as its first chief marketing officer to spearhead the newly created customer strategy, exploring ways to enhance customer marketing, rich consumer data, e-commerce and brand expertise. Also in an effort to secure extra consumer direct revenue streams, Time Inc named Amanda Wigginton as the group customer strategy director to tag team with Mr Koch. 

Review-Imminent

This follows continuous declines in newsstand revenue and pressure to increase digital operations. Last year, the company acquried two young women- facing sites, xoVain.com and xoJane.com, to help generate more advertising from the beauty and style categories. So, expect more women-directed marketing to take over the majority of this year’s activity, as the company will have to drive traffic numbers way up. 

Agencies should approach immediately, as Mr Koch could make drastic changes to Time Inc’s agency roster in a matter of months. Q2 has traditionally been the company’s planning period, with heavier spending in Q1 and the second half of the year (H2),

Additional Information

Experience: Mr Koch has 20+ years of experience in digital, CRM and e-commerce. He joined Time in November as the e-commerce director. Prior to that, he worked for AMK digital, HomeServe, Maplin Electronics and Marks and Spencer. 

Media Spend: Time Inc upped spend by more than 40% in 2014, reaching £1.4m, not including its newly acquired IPG Media brands, which saw £367k extra, mostly in digital. The majority of the first total was in direct mail, with another chunk in outdoor. 

Ms Wigginton has spent the last eight years as Time Inc’s director of insight. Prior to that, she was with IPC in various consumer research and market knowledge roles. 

Agency Relationships: Time, Inc. works with AKQA , accross various brands. 

Time Inc. UK
Blue Fin Building, 110 Southwark Street, London, SE1 0SU, 020 3148 5000

Mr Michel Koch
CMO
michel.koch@timeinc.com

Ms Amanda Wigginton
Group Customer Strategy Director
amanda.wigginton@timeinc.com

Mr. Sam Kelly
Managing Director at AKQA, handles Time Inc brand
020 7780 4786
sam.kelly@akqa.com