HarperCollins Publishers | Company Profile, Marketing Contacts, Media Spend, Brands
From its headquarters in New York, HarperCollins maintains a presence as one of the world's largest book publishers.
|Main Telephone||020 8741 7070|
|Main Fax||020 8307 4440|
HarperCollins Publishers ContactsContacts (5/8)
|Charlie R.||Chief Executive Officer||London|
Sample of Associated Brands
|David R.||Group Digital Director||London|
|Naomi G.||Group Marketing Director||London|
|Adam H.||Marketing Communications Director||London|
|Alex K.||Marketing Director - Children's||London|
|Harper Collins - Corp||*******|
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HarperCollins seeks children's marketer for increased focus on DtC, social media and display
Subject: Publishing, Children, DtC, Outdoor, Campaigns, Digital, Display.
Company: HarperCollins Publishers– one of the world's leading English-language publishers. Headquartered in New York, the company is a subsidiary of News Corporation.
Opportunity: HarperCollins is looking to expand its children’s section, with the addition of a head of marketing to its team. We don’t think this person has been hired yet, but the company did take the listing off their website. Whoever is appointed will likely work under marketing director for children’s books, Ms. Nicola Way.
The hired individual will work to develop and implement integrated marketing strategies and campaigns designed to drive profitable sales of titles and develop and strengthen key author brands. The role covers both new and backlist titles across physical and digital formats.
He or she will effectively communicate marketing campaigns internally and externally and will delve into the activities of competition (Penguin Random House, for instance) to gain a better understanding of their strengths and weaknesses. The person will also seek exploit direct-to-consumer marketing opportunities provided by social media, SEM, SEO, display and fan communities, and will act as key liaison contact with relevant external agencies in delivering campaigns.
As far as we know, HarperCollins is still out a CMO since Mr. Barnaby Dawe left for Just Eat a year and half ago. We’re unsure if they will even replace him now that it’s been so long. Surely there is someone in charge of overall strategy though. Approach the company to find this out! The person giving consent to marketing could just be CEO Charlie Redmayne, who was chief digital officer at HarperCollins several years ago.
Reach out for partnerships as well, as the company is keen to invest in this area. Expect increased spend and focus on children’s publishing marketing in due course, as well as social media, DtC and display (see above). The company would do well to invest more in apps and digital in order to better engage younger consumers.
Partnerships: HarperCollins is always on the lookout for new partners with whom to work. Previously they've worked with major brands, such as Samsung and Fairy Non-Bio, start-ups like Humble Bundle, online platforms like Wattpad and Soundcloud, and retailers across the globe.
The company encourages: “Whether you're a print or e-book retailer, a brand, a start-up or something completely different, if you have an opportunity for us or believe we could do something innovative and interesting together, we'd love to hear from you. Email us at firstname.lastname@example.org.”
Digital Breakdown: There is much room for growth in digital display. The company only ran six creative, six high impact and two video ads across six publishers in the last year to date in the UK, according to Moat. 50% of these were run directly through the publisher, none of which were mobile. Figures were mostly the same in the year prior.
Media Spend: The company spent £1.1m in total measured media during 2014, which was 28% more than 2013. For 2015, spend decreased in the first three quarters, according to Nielsen. However, more spend was put into radio and internet than in other years (and that’s just for the first three quarters). Highest total spend was in press, whereas in 2014, highest spend was in outdoor.
Agency Relationships: The company appointed digital agency Digital Visitor last September for the launch of a live campaign to promote a new book. The campaign centred around an engaging integrated video app, designed to drive awareness of the book and generate sales, both directly and indirectly.
The company has worked with MediaCom since late 2012, and they have an in-house creative agency. Last August, they also worked with 20ten to devise an outdoor campaign promoting a new book. Ocean Outdoor sites hosted the campaign.
One London Bridges Street, Hammersmith, London, SE19GF, 020 8741 7070
F: 020 8307 4440
Mr. David Roth-Ey
Group Digital Director
Ms. Catherine Conroy
Head of Digital Marketing
Ms. Nicola Way
Marketing Director at Harper Collins Children’s Books
Mr. Iain Chapple
Head of Marketing