Sega Europe Limited | Company Profile, Marketing Contacts, Media Spend, Brands
Sega is a leading manufacturer and marketer of interactive games and software. Its entertainment titles can be used on PCs, wireless devices and on the Nintendo, Microsoft and Sony Computer Entertainment platforms.
|Main Telephone||020 8995 3399|
|Main Fax||020 8996 4411|
Sega Europe Limited ContactsContacts (5/10)
|Christopher B.||President & Chief Operating Officer||London|
Sample of Associated Brands
|John C.||Senior Vice President, Commercial Publishing||London|
|Jason R.||Brand Licensing Director||London|
|Rowan T.||Head, Brand - Searchlight||London|
|Reena S.||Marketing Manager - Sonic the Hedgehog||London|
|Sega - Games||******|
Who is the President & Chief Operating Officer of Sega Europe Limited?
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On the Brink – Score 69: Ubisoft bolsters marketing team ahead of game launches
Company: Ubisoft is an international developer, publisher, and distributor of interactive entertainment products, based out of Montreuil-sous-Bois, France.
Company: The gaming company recently announced four promotions within its UK marketing team, led by long-time Marketing Director Mark Slaughter. Brand Manager Oliver Coe was promoted from his previous role of junior brand manager, which Mr Will Buck then filled. Additionally, Ubisoft promoted Ben Talbot to senior digital manager, formerly digital manager, and Junior PR manager David Burroughs was promoted from PR executive.
Creative, digital and especially PR agencies should keep watch after the company last year. The gaming retailer is updating its game The Division, planning a Watch Dogs 2 and will release Just Dance by 2017. Gaming and millennial male sellers should contact within the next two months to be a part of the inevitable Q4 push ahead of the holidays.
Media Spend: Spent over £1.2m in total measured media last year, spending the most in cinema, radio and outdoor with some devoted to press and digital. This is a drastic decline from the £7.7m spent in 2014.
Digital Breakdown: The Assassin's Creed owner has run 64 standard, 100 high impact and 31 video ads this year. These ads (11% mobile) have run with 541 publishers, 83% running via programmatic. Key publishers were webkindz.com, girlsgogames.com, myhorse.com, gamesradar.com. Most of the display activity took place in the first half of the year, with video increasing in May and mobile spotlighting towards the end of Oct.
Target Market: Gaming obsessed children and millennial males are appealed to, but not to be overlooked, female gamers make up almost half of the market.
Competition: Includes Nintendo.
Mr Mark Slaughter
Mr Oliver Coe
Mr Ben Talbot
Senior Digital Manager