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Pizza Hut | Company Profile, Marketing Contacts, Media Spend, Brands




Pizza Hut is one of the world's largest pizza restaurant chains. The company operates franchises restaurants, delivery-carry out units, and kiosks globally. Pizza Hut UK & Ireland is owned and operated by Yum! Restaurants International.

Main Telephone 0844 770 0669
Main Fax
Primary Address
Two Maxwell Road
Borehamwood, Hertfordshire WD6 1JN
England

Pizza Hut Contacts

Contacts (5/13)
Name Title City
Kathryn A. Chief People Officer Hertfordshire
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 0844 770 0669
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Two Maxwell Road
Borehamwood, Hertfordshire
WD6 1JN
England

Jens H. Chief Executive Officer Hertfordshire
Stephan C. Chief Sales & Brand Officer Hertfordshire
Mike S. Operations Director Hertfordshire
Beverley D. Director, Sales & Marketing - Europe & UK Hertfordshire

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Pizza Hut - Restr Chain *******
Pizza Hut - Delivery Service *

Agency Relationships


Brand Agency Service From To
***** *** - ******** ******* ******* Media Buying, Media Planning unknown present
***** *** - ******** ******* ****** & ****** ****** Creative 2014 present
***** *** - ******** ******* ***** ****** Digital 2015 present
***** *** - ***** ***** ****** & ****** ****** Creative 2014 present
***** *** - ***** ***** ***** ****** Digital 2015 present

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WinmoEdge

Programmatic, TV Opps: Pizza Hut revamps online as millennial-focused marketing becomes priority


Subject: Digital, Video, Online, Programmatic, Social

Company: Pizza Hut is one of the wold's largest pizza restaurant chains.

Opportunity: Adding to refresh its online offering, Pizza Hut is trying it all to stand out in a crowded and competitive casual dining market. 

The brand is looking more decisive this year on who it wants its core audience to be, so anyone with younger demos will have a greater advantage than before. Programmatic for both display and video have been prominent in the last year. 

Sellers with location-based services, large millennial audiences and martech insights should do well when reaching out. Starcom MediaVest Group handles the takeaway business.

Additional Information

Media Spend: Spent £2.04m last year, up 67% over 2014, in TV, outdoor, cinema, digital, press and radio. While last year's Q1 was the biggest spending period, this year has seen more activity in Q2, which will likely carry into Q4.

Target Audience: Children, Youth and more recently 20- to 30-something Londoners.

Competitors: MOD Pizza are all increasing spend to attract new millennial customers with heightened activity on digital, video, social and mobile. 

Market Opp: The UK's fast-casual chain market is growing, but at a slower place than it has in the States. Currently, this concept represents 6% of sales among the Nando's  and is seeing an uptake in pizza consumption, opening the market to a new fast-casual, bespoke food chain concept such as MOD. 

Digital Breakdown: Per Moat, the pizza brand has run 104 standard display ads with 1,313 publishers in the last 12 months. Of those, only 12% were published site-direct. In addition, Pizza Hut has run 21 high impacts and 36 video ads. Top destinations for display have included ebay.co.uk, live.com, indystar.com and newsnow.co.uk. For high impact, destinations were IGN UK and Photography Blog, while video ads showed up on ign.com, premierleague.com and msn.com. Of the video ads run, only 6% were published site-direct.

Im comparison, the prior year saw Pizza Hut run slightly less standard ads on sites such as healthguru.com and indystar.com. 

Pizza Hut
One Imperial Place Elstree Way Borehamwood, Hertfordshire WD6 1JN England, 020 8732 9000

Ms. Adrienne Berkes
Chief Marketing Officer
adrienne.berkes@pizzahutrestaurants.co.uk

Ms. Andrea St Leger
Associate Director
andrea.stleger@caratmedia.com