Sky | Company Profile, Marketing Contacts, Media Spend, Brands
British Sky Broadcasting Group plc, headquartered in Osterley, London, is a satellite broadcasting, broadband and telephone service provider. The company, formed in 1990 by the merger of Sky Television and British Satellite Broadcasting, operates in the UK and Republic of Ireland.
|Main Telephone||0333 100 0333|
Sky ContactsContacts (5/35)
|Stephen v.||Chief Executive Officer - UK & ROI||Middlesex|
Sample of Associated Brands
|Andrew G.||Chief Operating Officer & Chief Financial Officer||Middlesex|
|Jenna P.||Digital Marketing Controller - NOW TV||Middlesex|
|Sunny B.||Head, Marketing - Trading Premiums, Sky Sports & Sky Cinema||Middlesex|
|Luke B.||Chief Marketing Officer - UK&I||Middlesex|
|********* **||*** **||media buying||unknown||present|
|********* **||******** **||Media Buying, Media Planning||2004||present|
|********* **||*** **||media planning||unknown||present|
|********* **||*** ******||creative||unknown||present|
|********* *******||******** **||Media Buying, Media Planning||2004||present|
Who is the Chief Executive Officer - UK & ROI of Sky?
Who is the marketing contact for Entertainment in Middlesex
What is the email of the Chief Operating Officer & Chief Financial Officer of Sky?
What is direct phone of the Digital Marketing Controller - NOW TV of Sky?
Who is the media buying agency of Sky?
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Top 5 Outdoor H1 spenders to target
The following are the top 5 outdoor advertisers as of this year, according to Nielsen.
OOH sellers should use the information below to secure revenue ahead of the first half of 2017.
TV, digital and sponsorship revenue is also high on the below five, so don't feel left out if you're not an outdoor guru.
In fact, any sellers with high millennials and family engagement should be able to win a significant amount of revenue during H1 targeting these five brands.
Opportunity: All together, Sky spent £16.6m on outdoor ads during the first half of this year, but Sky Q made up £8.7m of this. The brand won Home Entertainment Product of the Year at #TrustedReviewsAwards 2016, so expect Sky to promote this heavily.
Q2 is going to be the highest H1 spending period ahead of a much larger second half of the year.
Just this March, Sky promoted CMO Stephen van Rooyen to CEO, a role which now includes marketing duties.
The company recently invested £31m in Netflix rival iflix, which will help expand Sky's NOW TV, a vulnerable account.
Sky as a whole spent £22m on digital so far this year, according to Pathmatics. Spend was consistent throughout the year, mainly on desktop.
While half of spend was direct, 31% ofa d network, 10% was DSP and the rest was a mix of trading desks and SSPs.Top sites were amazon.co.uk, youtube.com and ebay.co.uk.
MediaCom handles media planning and buying for now.
Mr Stephen Van Rooyen
Mr Colin McQuade
Managing Director Group TV and Digital Platforms
Mr Andrew Davison
Business Director, Sky, Head of Home Category
Ms. Olivia Treyer-Evans
Senior Media Planner - Sky
Opportunity: Coca Cola spent £14m in outdoor advertising during the first half of this year. Most was for various Coca Cola brand ranges, including Zero, Life and Oasis Mighty Drops, while Glaceau Smartwater made up £2.1m of the total outdoor budget.
Look for revenue tied to the newly-rebranded Coca-Cola Zero Sugar, which has had £10m invested in the revamp to increase consumer awareness. Q2 is the likely target here.
The vulnerable account recently appointed Aedamar Howlett as GB and Ireland marketing director, so agency relationships could be vulnerable.
MediaCom handles media planning and buying for now. Those with high teen and female engagement should have an advantage, according to the latest Olympic and Coke Zero advertising strategy.
Ms Aedamar Howlett
Marketing Director, Great Britain and Ireland
Mr. Liam Brennan
Global Digital Director
Opportunity: BT spent £8.4m on outdoor ads during the first half of the year with broadband ads making up £3.2m of this.
Digital, sponsorship and TV are other large spending pillars, with the majority taking place in Q2. BT has faced heavy competition from rival Vodafone in regards to its faster broadband service, so retaining customers is key as market share is easy to lose in the highly competitive market.
BT retained Group M to its combined £160m media account this summer but with a newly formed team between Maxus and MEC agencies called Team Connect. Based in Maxus' East London office, the 60-strong team should be active by Q4.
Mr Zaid Al-Qassab
Chief Brand and Marketing Officer, BT Group
Mr Dan Ramsay
Consumer Marketing Director
Opportunity: Kentucky Fried Chicken Great Britain spent £6.4m on outdoor ads during the first half of this year. Overall, the fast food chain spent nearly £20m in H1, with £11m in TV. Last year, KFC spent £35m all year with £10m in Q1 and £10m in Q4.
Per Pathmatics, KFC has spent £6.6m on digital so far this year, the majority taking place on video during Q2 with 92% of spend share being direct. Top sites were movies.yahoo.com, youtube.ocm and ibtimes.co.uk.
The Blue 449 handles media planning and buying.
Sellers - reach out with millennial-focused, healthy-minded advertising opportunities, spanning in-store, ATL and online media.
Ms. Meghan Farren
Chief Marketing Officer
Ms Paula MacKenzie
Chief Financial & Marketing Officer
Ms. Lee Lythe
Managing Partner & Head, Audio/Video
Opportunity: Also a top TV spender, the restaurant chain spent £5.5m on outdoor advertising during the first half of the year.
McDonald's increased marketing this H1 to drive online engagement among 16- to 24 year-olds. Despite this, the chain has significantly decreased digital ad spend, according to Pathmatics.
So far this year, the chain has spent only £1m, down from £5.6m recorded during the same period last year. Last year's higher spending was due to a large Q2 video ad campaign.
This year's ad spend was mainly in Q1, also favouring video. Of the impression share this year, 80% was site-direct. Top destinations were youtube.com, msn.com and targetjobs.co.uk.
Those that have a high Gen-Z and millennial base should have an advantage. OMD handles media planning and buying.
Mr Alistair Macrow
CMO, SVP, UK & Northern Europe
Ms. Georgia Hawkins
Digital Account Manager