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Sky | Company Profile, Marketing Contacts, Media Spend, Brands




British Sky Broadcasting Group plc, headquartered in Osterley, London, is a satellite broadcasting, broadband and telephone service provider. The company, formed in 1990 by the merger of Sky Television and British Satellite Broadcasting, operates in the UK and Republic of Ireland.

Main Telephone 0333 100 0333
Main Fax
Primary Address
The Hub
Grant Way
Isleworth, Middlesex TW7 5QD
England

Sky Contacts

Contacts (5/35)
Name Title City
Stephen v. Chief Executive Officer - UK & ROI Middlesex
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 0333 100 0333
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: The Hub
Grant Way
Isleworth, Middlesex
TW7 5QD
England

Andrew G. Chief Operating Officer & Chief Financial Officer Middlesex
Jenna P. Digital Marketing Controller - NOW TV Middlesex
Sunny B. Head, Marketing - Trading Premiums, Sky Sports & Sky Cinema Middlesex
Luke B. Chief Marketing Officer - UK&I Middlesex

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Sky ********
Sky 3d *
Sky News *****
Sky Atlantic *******
Challenge TV *

Agency Relationships


Brand Agency Service From To
********* ** *** ** media buying unknown present
********* ** ******** ** Media Buying, Media Planning 2004 present
********* ** *** ** media planning unknown present
********* ** *** ****** creative unknown present
********* ******* ******** ** Media Buying, Media Planning 2004 present

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WinmoEdge

Top 5 Outdoor H1 spenders to target


The following are the top 5 outdoor advertisers as of this year, according to Nielsen.

OOH sellers should use the information below to secure revenue ahead of the first half of 2017.

TV, digital and sponsorship revenue is also high on the below five, so don't feel left out if you're not an outdoor guru.

In fact, any sellers with high millennials and family engagement should be able to win a significant amount of revenue during H1 targeting these five brands. 

Sky 

Opportunity: All together, Sky spent £16.6m on outdoor ads during the first half of this year, but Sky Q made up £8.7m of this. The brand won Home Entertainment Product of the Year at #TrustedReviewsAwards 2016, so expect Sky to promote this heavily. 

Q2 is going to be the highest H1 spending period ahead of a much larger second half of the year. 

Just this March, Sky promoted CMO Stephen van Rooyen to CEO, a role which now includes marketing duties.

The company recently invested £31m in Netflix rival iflix, which will help expand Sky's NOW TV, a vulnerable account.  

Sky as a whole spent £22m on digital so far this year, according to Pathmatics. Spend was consistent throughout the year, mainly on desktop.

While half of spend was direct, 31% ofa d network, 10% was DSP and the rest was a mix of trading desks and SSPs.Top sites were amazon.co.uk, youtube.com and ebay.co.uk. 

MediaCom handles media planning and buying for now. 

Mr Stephen Van Rooyen
CMO, CEO
stephen.vanrooyen@bskyb.com

Mr Colin McQuade
Managing Director Group TV and Digital Platforms
colin.mcquade@bskyb.com

Mr Andrew Davison
Business Director, Sky, Head of Home Category
andrew.davison@mediacom.com

Ms. Olivia Treyer-Evans
Senior Media Planner - Sky
olivia.treyer-evans@mediacom.com

Coca Cola

Opportunity: Coca Cola spent £14m in outdoor advertising during the first half of this year. Most was for various Coca Cola brand ranges, including Zero, Life and Oasis Mighty Drops, while Glaceau Smartwater made up £2.1m of the total outdoor budget. 

Look for revenue tied to the newly-rebranded Coca-Cola Zero Sugar, which has had £10m invested in the revamp to increase consumer awareness. Q2 is the likely target here.

The vulnerable account recently appointed Aedamar Howlett as GB and Ireland marketing director, so agency relationships could be vulnerable. 

MediaCom handles media planning and buying for now. Those with high teen and female engagement should have an advantage, according to the latest Olympic and Coke Zero advertising strategy. 

Ms Aedamar Howlett 
Marketing Director, Great Britain and Ireland
ahowlett@coca-cola.com

Mr. Liam Brennan
Global Digital Director
liam.brennan@mediacom.com

BT Group

Opportunity: BT spent £8.4m on outdoor ads during the first half of the year with broadband ads making up £3.2m of this. 

Digital, sponsorship and TV are other large spending pillars, with the majority taking place in Q2. BT has faced heavy competition from rival Vodafone in regards to its faster broadband service, so retaining customers is key as market share is easy to lose in the highly competitive market. 

BT retained Group M to its combined £160m media account this summer but with a newly formed team between Maxus and MEC agencies called Team Connect. Based in Maxus' East London office, the 60-strong team should be active by Q4. 

Mr Zaid Al-Qassab
Chief Brand and Marketing Officer, BT Group
zaid.al-qassab@bt.com

Mr Dan Ramsay
Consumer Marketing Director
dan.ramsay@bt.com

KFC

Opportunity: Kentucky Fried Chicken Great Britain spent £6.4m on outdoor ads during the first half of this year. Overall, the fast food chain spent nearly £20m in H1, with £11m in TV. Last year, KFC spent £35m all year with £10m in Q1 and £10m in Q4. 

Per Pathmatics, KFC has spent £6.6m on digital so far this year, the majority taking place on video during Q2 with 92% of spend share being direct. Top sites were movies.yahoo.com, youtube.ocm and ibtimes.co.uk. 

The Blue 449 handles media planning and buying. 

Sellers - reach out with millennial-focused, healthy-minded advertising opportunities, spanning in-store, ATL and online media. 

Ms. Meghan Farren
Chief Marketing Officer
meghan.farren@yum.com

Ms Paula MacKenzie
Chief Financial & Marketing Officer
paula.mackenzie@yum.com

Ms. Lee Lythe
Managing Partner & Head, Audio/Video
lee.lythe@blue449.com

McDonald's 

Opportunity: Also a top TV spender, the restaurant chain spent £5.5m on outdoor advertising during the first half of the year. 

McDonald's increased marketing this H1 to drive online engagement among 16- to 24 year-olds. Despite this, the chain has significantly decreased digital ad spend, according to Pathmatics.

 So far this year, the chain has spent only £1m, down from £5.6m recorded during the same period last year. Last year's higher spending was due to a large Q2 video ad campaign.

This year's ad spend was mainly in Q1, also favouring video. Of the impression share this year, 80% was site-direct. Top destinations were youtube.com, msn.com and targetjobs.co.uk. 

Those that have a high Gen-Z and millennial base should have an advantage. OMD handles media planning and buying.  

Mr Alistair Macrow
CMO, SVP, UK & Northern Europe
alistair.macrow@uk.mcd.com

Ms. Georgia Hawkins
Digital Account Manager
georgia.hawkins@omd.com