Sky | Company Profile, Marketing Contacts, Media Spend, Brands
British Sky Broadcasting Group plc, headquartered in Osterley, London, is a satellite broadcasting, broadband and telephone service provider. The company, formed in 1990 by the merger of Sky Television and British Satellite Broadcasting, operates in the UK and Republic of Ireland.
|Main Telephone||020 7705 3000|
|Main Fax||020 7705 3030|
Sky ContactsContacts (5/36)
|Stephen v.||Chief Executive Officer - UK & ROI||Middlesex|
Sample of Associated Brands
|Andrew G.||Chief Operating Officer||Middlesex|
|Jenna P.||Digital Marketing Controller - NOW TV||Middlesex|
|Sunny B.||Head, Marketing - Trading Premiums, Sky Sports & Sky Cinema||Middlesex|
|Luke B.||Chief Marketing Officer - UK&I||Middlesex|
|********* **||*** **||media buying||unknown||present|
|********* **||******** **||Media Buying, Media Planning||2004||present|
|********* **||*** **||media planning||unknown||present|
|********* **||*** ******||creative||unknown||present|
|********* *******||******** **||Media Buying, Media Planning||2004||present|
Who is the Chief Executive Officer - UK & ROI of Sky?
Who is the marketing contact for Entertainment in Middlesex
What is the email of the Chief Operating Officer of Sky?
What is direct phone of the Digital Marketing Controller - NOW TV of Sky?
Who is the media buying agency of Sky?
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Digital Opps: Sky Mobile taps A&E/DDB to digital, social ahead of launch
Subject: TV, Outdoor, Digital, Online, Social, Programmatic.
Brand: Sky Mobile is a subsidiary of Sky, a satellite broadcasting, broadband and telephone service provider.
Opportunity: Following a competitive pitch, soon-to-launch Sky Mobile appointed Adam & Eve/DDB to its digital and social account.
The media giant will enter the mobile market, after signing a deal with O2, and will launch later this year. Now with access to O2's network, Sky is morphing into a "quad-player" with TV, mobile, home phone and broadband capabilities.
Agencies should take note that Sky's NOW TV was marked Review Imminent after the promotion of CMO Stephen van Rooyen to CEO and his hire of Paul Sweeney as sales and marketing director. Agencies would do well to aim their pitch towards the new mobile arm as well.
Sellers- note that the company has made a significant shift from direct to indirect placements on digital but has suffered the consequences of less impressions. However, Sky has been able to save on costs (around £30m saved with a loss of 1bn impressions YoY) by generating more impressions per cost this year, allowing for its budget to be spread out.
Mobile and online sellers should reach out immediately to pick up any last minute Q3 pounds (Sky's biggest spending period) but be sure to be part of planning soon to follow. Those that sell direct or indirect have a convincing argument for why Sky needs to allocate more spend before the year end.
Mediacom handles media.
Media Spend: Last year, the broadcasting group spent over £409.9m on TV, press and outdoor, with less being put towards direct mail, door drop, radio, cinema and digital. Q1 2016 experienced similar spending with more in TV and digital. Peak season occurs in Q3.
Digital Breakdown: According to Pathmatics, since January the company has spent £10.8m on desktop, with 787 unique creatives that gained over 2.54b impressions. Of those, only 36% were placed site-direct (full breakdown in chart) with top sites including amazon.co.uk, ebay.co.uk, radiotimes.com and msn.com.
Interestingly, Sky placed 84% of its ads site-direct and spent more than £40.5m last year. Sky had better luck with this strategy because there were 3.4b impressions generated.
This past eight months, the company spent £1.6m on mobile/tablet, knabbing 397m impressions, while £448k went to video.
Target Market: Millennials are the focus due to their active mobile presence, tech obsessions and love for television.
Competitors: The UK broadband provider market share, according to Ofcom‘s December 2014 infrastructure report, was split between BT (31%), Virgin Media (20%), TalkTalk (15%), Sky (20%), EE (3%) and Others (10%) at the end of 2013.
Middlesex TW7 5QD
T: 020 7705 3000
Mr Nick Lewis
Head, Marketing, Strategy & Comms
Mr Gareth Davies
Head, Digital & Social Media
Mr Stephen Van Rooyen
Mr Paul Sweeney
Sales & Marketing Director at Sky (Now TV)
Ms Olivia Treyer-Evans
Senior Media Planner