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Sky | Company Profile, Marketing Contacts, Media Spend, Brands




British Sky Broadcasting Group plc, headquartered in Osterley, London, is a satellite broadcasting, broadband and telephone service provider. The company, formed in 1990 by the merger of Sky Television and British Satellite Broadcasting, operates in the UK and Republic of Ireland.

Main Telephone 020 7705 3000
Main Fax 020 7705 3030
Primary Address
The Hub
Grant Way
Isleworth, Middlesex TW7 5QD
England

Sky Contacts

Contacts (5/36)
Name Title City
Stephen v. Chief Executive Officer - UK & ROI Middlesex
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 020 7705 3000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: The Hub
Grant Way
Isleworth, Middlesex
TW7 5QD
England

Andrew G. Chief Operating Officer Middlesex
Jenna P. Digital Marketing Controller - NOW TV Middlesex
Sunny B. Head, Marketing - Trading Premiums, Sky Sports & Sky Cinema Middlesex
Luke B. Chief Marketing Officer - UK&I Middlesex

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Sky ********
Sky 3d *
Sky News *****
Sky Atlantic *******
Challenge TV *

Agency Relationships


Brand Agency Service From To
********* ** *** ** media buying unknown present
********* ** ******** ** Media Buying, Media Planning 2004 present
********* ** *** ** media planning unknown present
********* ** *** ****** creative unknown present
********* ******* ******** ** Media Buying, Media Planning 2004 present

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WinmoEdge

Digital Opps: Sky Mobile taps A&E/DDB to digital, social ahead of launch


Subject: TV, Outdoor, Digital, Online, Social, Programmatic. 

Brand: Sky Mobile is a subsidiary of Sky, a satellite broadcasting, broadband and telephone service provider.

Opportunity: Following a competitive pitch, soon-to-launch Sky Mobile appointed Adam & Eve/DDB to its digital and social account.

The media giant will enter the mobile market, after signing a deal with O2, and will launch later this year. Now with access to O2's network, Sky is morphing into a "quad-player" with TV, mobile, home phone and broadband capabilities.

Agencies should take note that Sky's NOW TV was marked Review Imminent after the promotion of CMO Stephen van Rooyen to CEO and his hire of Paul Sweeney as sales and marketing director. Agencies would do well to aim their pitch towards the new mobile arm as well. 

Sellers- note that the company has made a significant shift from direct to indirect placements on digital but has suffered the consequences of less impressions. However, Sky has been able to save on costs (around £30m saved with a loss of 1bn impressions YoY) by generating more impressions per cost this year, allowing for its budget to be spread out. 

Mobile and online sellers should reach out immediately to pick up any last minute Q3 pounds (Sky's biggest spending period) but be sure to be part of planning soon to follow. Those that sell direct or indirect have a convincing argument for why Sky needs to allocate more spend before the year end.

Mediacom handles media.

Additional Information

Media Spend: Last year, the broadcasting group spent over £409.9m on TV, press and outdoor, with less being put towards direct mail, door drop, radio, cinema and digital. Q1 2016 experienced similar spending with more in TV and digital. Peak season occurs in Q3.

Digital Breakdown: According to Pathmatics, since January the company has spent £10.8m on desktop, with 787 unique creatives that gained over 2.54b impressions. Of those, only 36% were placed site-direct (full breakdown in chart) with top sites including amazon.co.uk, ebay.co.uk, radiotimes.com and msn.com.

Interestingly, Sky placed 84% of its ads site-direct and spent more than £40.5m last year. Sky had better luck with this strategy because there were 3.4b impressions generated. 

This past eight months, the company spent £1.6m on mobile/tablet, knabbing 397m impressions, while £448k went to video.

Target Market: Millennials are the focus due to their active mobile presence, tech obsessions and love for television. 

Competitors: The UK broadband provider market share,  according to Ofcom‘s December 2014 infrastructure report, was split between BT (31%), Virgin Media (20%), TalkTalk (15%), Sky (20%), EE (3%) and Others (10%) at the end of 2013.

Sky
Grant Way
​Isleworth
Middlesex TW7 5QD
T: 020 7705 3000

Mr Nick Lewis
Head, Marketing, Strategy & Comms
nick.lewis@bskyb.com

Mr Gareth Davies
Head, Digital & Social Media
gareth.davies@bskyb.com

Mr Stephen Van Rooyen
CMO, CEO
stephen.vanrooyen@bskyb.com

Mr Paul Sweeney
Sales & Marketing Director at Sky (Now TV)
paul.sweeney@bskyb.com

Ms Olivia Treyer-Evans
​Senior Media Planner
olivia.treyer-evans@mediacom.com