Sportech PLC | Company Profile, Marketing Contacts, Media Spend, Brands
Sportech provides pool betting operations and gaming technology across multiple countries.
|Main Telephone||0151 525 3677|
|Main Fax||0151 525 6593|
Sportech PLC ContactsContacts (3)
|Ian P.||Chief Executive Officer||Merseyside|
Sample of Associated Brands
|Richard B.||Corporate Affairs Director||Merseyside|
|Conleth B.||Managing Director||Merseyside|
|Sportech - Football Pools||******|
Who is the Chief Executive Officer of Sportech PLC?
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SEO, Social/Paid Media Opps: McCann wins The Football Pools pitch
Subject: SEO, Social Media, Paid Media, Digital, Online, Sports.
Company: The Football Pools, part of the Sportech PLC, a world leader in pools betting operations and services.
Opportunity: McCann Connected, a newly formed digital marketing operation of McCann Manchester, recently won The Football Pools competitive pitch for the integrated digital account. The agency will help the pools betting group drive customer acquisitions digitally by activated SEO, social and paid media campaigns and enhance its current digital platforms with a new comprehensive CRO programme.
Media Spend: Nielsen shows that Sporttech spent £1.12m last year, which is more than 50% less than 2013 spending. Direct Mail continues to be the largest area of media spend, while Door Drop and TV have decreased over the last three years.
Walton House, 55 Charnock Road, Liverpool, Merseyside, L67 1AA, England, 0151 525 3677
Mr Conleth Byrne
Managing Director at The Football Pools
Mr Richard Boardley
Director, Corporate Affairs
Mr Ian Penrose
Chief Executive Officer
Ms Michelle Robbins
Head, Marketing & Communications