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Open University | Company Profile, Marketing Contacts, Media Spend, Brands




Open University is a research institution located Milton Keynes.

Main Telephone 01908 274 066
Main Fax 01908 652 247
Primary Address
Walton Hall
Milton Keynes, Buckinghamshire MK7 6AA
England

Open University Contacts

Contacts (5/7)
Name Title City
Lucian H. Communications Director Buckinghamshire
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 01908 274 066
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Walton Hall
Milton Keynes, Buckinghamshire
MK7 6AA
England

Guy M. Director, Strategy Buckinghamshire
Claudia R. Marketing Manager Buckinghamshire
Roz A. Head, Corporate Communications & Strategy Buckinghamshire
Ella H. Head, Acquisition & Brand Buckinghamshire

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Open University *******

Agency Relationships


Brand Agency Service From To
**** ********** ******** ** Media Buying, Media Planning unknown present
**** ********** **** Creative unknown present

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WinmoEdge

Decision Makers (Round Up): Steamer Trading, Tesco, Alpro, Open Uni, Public Health, The Weather Co. and more


Below is a compilation of Decision Makers on the Move from the past week. The recap can also be accessed under “Decision Makers”.

Tesco

Decision Maker: The vulnerable account has appointed former Unilever VP Alessandra Bellini as its new chief customer officer from March. She's currently based in the states, but started her career working in the UK and Italy. She succeeds Robin Terrell, who was the third CMO to leave the retailer in a three-year span.

Contact: Email will likely be: alessandra.bellini@uk.tesco.com

Steamer Trading

Decision Maker: Hired Paul Strudwick as head of customer marketing late last year to lead the CRM strategy. 

Contact: paul.strudwick@steamer.co.uk

Panache Lingerie

Decision Maker: Appointed Leigh Norris as head of marketing interim to be responsible for the overall marketing strategy that encompasses eCommerce, PR and social media. As a veteran of retail marketing and female-centric companies, Norris should know exactly how to target Panache's market.

Contact: Ms Leigh Norris, Head, Marketing - Interim, T: +44 (0)114 2300 380, l.norris@panache-lingerie.com

Alpro 

Decision Maker:  Ended 2016 by promoting Vicky Upton, its marketing controller since 2013, to head of marketing. Alpro is focused on perfecting its digital marketing strategy and is set to appoint a Belgium-based international media and digital manager to help local marketing teams "make smarter media investments," according to the job post. This person will be responsible for media planning strategies in all markets, working with two in-house media buyers and external agencies. 

Contactvicky.upton@alpro.com

University of Edinburgh

Decision Maker: Promoted digital marketer Steven Ross to head of digital marketing in October.

Contact: steven.ross@ed.ac.uk

Homie

Decision Maker: The emerging company has appointed George Christoforakis to head of marketing. His immense digital and start-up development skills should prove beneficial as Homie does its initial brand push. Sellers should get in from the ground floor on this opp, as well as watch it unfold throughout 2017 to reach out when media planning is appointed.

Contact: Mr George Christoforakis, Head, Marketing, george@gethomie.com

Rocco Forte Hotels

Decision Maker: Appointed Phillip Haller as VP of brand marketing, shortly after bringing on Marco Novella as managing director of Brown's Hotel and area manager for the UK and Belgium. Haller is a veteran of marketing and the hospitality industry and has a particular affinity for digital. Sellers should be all over this ahead of summer holidays. International hotel chains and resorts fair best with an omnichannel strategy and emphasis on digital. Meanwhile, digital and media agencies should be on alert.

Contact: Mr Phillip Haller, VP, Brand Marketing, phillip.haller@roccofortecollection.com

247

Decision Makers: The company also hired Beccy Irving as head of brand as well as a new head of marketing and head of compliance (we're looking into who) in Q4 to take charge of ambitious growth plans this year. 

The head marketer is charged with creating a marketing budget and strategy, identifying target audiences and creative engaging campaigns. Agencies should know what to do. 

Contactbeccy.irving@carfinance247.co.uk

Leidos

Decision Maker: Appointed Shaun McDougall to director of digital marketing and communications, following the company's merger with Lockheed Martin's IS&GS business, which closed in August.

Contact: shaun.mcdougall@leidos.com

Open University

Decision Maker: Shortly after Lida as its lead creative agency, the uni ramped up digital ad spend in the first half of 2016. Agencies - note that head marketer Debbie Britton has left the university and a replacement has not yet been appointed. Stay tuned for who fills her shoes because the next decision maker could be your best bet at winning the business before next year's campaign. 

Contact: Ms Ella Hall, Head of Brand and Acquisition Marketing, ella.hall@open.ac.uk

Le Col

Decision Maker: From February, Simon Creasey, current marketer and director at Sky, will join as CMO to lead the sales and marketing strategy for the growing cycling brand. His hire follows the start of current MD Tom Reid, who joined in October. 

Contact: tom.reid@lecol.net

The Weather Company

Decision Maker:  Appointed Ji-Eun Gupta as the EMEA marketing director of The Weather Company, owned by IBM already a vulnerable account

Contact: jieun.gupta@uk.ibm.com

Public Health England

Decision Maker: Hired David Michael Watson as head of marketing this month.

Contact: david.watson@phe.gov.uk

BMO GAM

Decision Maker: Promoted EMEA institutional marketer Rebecca Donaldson to head of channel marketing after Richard Wilson was promoted to global CEO and CIO in June.

Contactrebecca.donaldson@bmogam.com

John Lewis

Decision Maker:  After t has named Becky Brock as director of marketing. Brock will join from Snow & Rock, where she was previously chief marketer, on 20 March. She will report to Craig Inglis, whom previously held the role and is now customer director. 

Contact:  ‚ÄčEmail will likely be:rebecca_brock@johnlewis.co.uk

Glint Pay

Decision Maker:  After securing £3m in financing, the fintech startup began a search for a head marketer and recently appointed former American Express marketer Joanne Lawlor as CMO. 

Contact: joanne.lawlor@glintpay.com

ODEON Cinemas

Decision Maker: Appointed  CMO Carol Welch as managing director after AMC acquired the cinema company. AMC acquired ODEON and UCI Cinema Group last summer and expects this to grow its international footprint. ODEON and UCI promoted Ian Shepherd from group chief commercial officer to COO in December. Just before, Mark Way was promoted from CFO to president of AMC Europe. 

Contact: mway@odeonuk.com