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The Procter & Gamble Company | Company Profile, Marketing Contacts, Media Spend, Brands

The Procter & Gamble Company is a multinational consumer goods company and one of the largest manufacturers of consumer products in the world. Five main product categories make up the company's business units: Baby & Family, Health & Wellness, House & Home, Personal & Beauty, and Pet & Nutrition Care.

Main Telephone 01932 896 000
Main Fax 01932 896 200
Primary Address
The Heights
Weybridge, Surrey KT13 0XP

The Procter & Gamble Company Contacts

Contacts (5/33)
Name Title City
Tom M. Vice President & Managing Director - Northern Europe Surrey
Sample of Associated Brands
Email: *****@*******.***
Main Phone: 01932 896 000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: The Heights
Weybridge, Surrey
KT13 0XP

Alex S. Customer Team Leader Waitrose Surrey
Jenna M. Customer & Channel Marketing Manager Surrey
Jonathan F. Marketing Technologist - Northern Europe & Global Paid Search Strategy Analyst Surrey
Ravi B. Retail Operations Business Intelligence Leader Surrey

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Herbal Essences *
Lacoste Fragrance ******
Boss Fragrance *
Duracell *******
Lenor Fabric Softener *******

Agency Relationships

Brand Agency Service From To
****** ******* Media Buying, Media Planning unknown present
**** *** ******* Media Buying, Media Planning 2013 present
***** ******* Media Buying, Media Planning unknown present
****** *** ********* Creative, Experiential unknown present
****** ******* Media Buying, Media Planning unknown present

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Top 5 mobile ad spenders as TV falls behind

Similar to the top increased 63.4% year-on-year in 2014 as it is expected to account for 27% of total UK ad media spend this year, over taking TV ad spend. 

Ocean Finance

Opportunity: The top mobile advertiser in the UK so far this year, according to Pathmatics, Ocean Finance outranks the likes of P&G, Vodafone and Uber in spending.  

The finance brand has allocated £6.7m towards mobile and tablet advertising so far this year and has accounted for 405m impressions. All of these have run site-direct and top ad destinations have included, and 

To give some context, the second highest mobile ad spender, bet365, has spent just over a third of Ocean Finance's total so far. During the same period last year, the company was not a mobile spender and spent just £421k on desktop. On desktop, the brand has dropped £7.6m and gained 186m impressions, also favouring site-direct. Top destinations were similar but also included, and 

Sellers should be all over this opportunity, noting that those with high engagement among millennials should have an advantage. 

Mr Stelios Charalambous
Director of Customer Acquisition - Ocean Finance

Ms. Byrony Pearce
Senior Marketing Executive


Opportunity: Spent £2.6m on mobile ads year-to-date, collecting 185m impressions. This is only half of what the brand spent during the same period last year, so look for that saved ad spend to come out eventually through one pillar or another. 

Of those this year, 98% were run site-direct on sites including,, and Activity has been high consistently throughout the year, so you'll have a chance for sales often. 

Q4 tends to be the highest spending period for the brand, with press, digital and TV making up the majority. Republic of Media handles media planning and buying. 

Jon Ball
Performance Marketing Manager

Simon Crunden
Managing Director


Opportunity: Invested £2.1m so far on mobile ads that have allowed for 154m impressions year-to-date. Of those, 97% were purchased site-direct. Top ad destinations can be seen in the chart, noting that those not shown include,,, and 

This year's mobile push is slightly higher than during the same period last year. In 2015, NatWest spent £2.5m, but saw the same amount of impressions on similar sites that were managed site-direct. Desktop ads last year (£3.3m) were 3x higher than what shows up this year (£1.4m), so look for the saved media spend to be spent in H2 or early next year. 

As part of the The Royal Bank of Scotland Group, note that NatWest may follow similar strategies as ZenithOptimedia is on the account

Mr Mark Dearman
Senior Manager & Interim Project Manager, Digital, Commercial & Private Banking

Ms Deborah Hinde
Sponsorship Programme Manager

Ms. Kristina Baus
Business Director

Mr. Alistair Wong
Planning Manager


Opportunity: Mobile and tablet ads have generated 186m impressions so far this year with Vodafone putting £1.9m into the push. Top sites so far are (85% share), and 

Last year, Vodafone spent just £480k on mobile ads, which got them 79m impressions. Of those, 11% ran using an SSP, 6% a DSP and 76% site-direct. Top sites differed slightly and included, and 

MEC handles media planning and buying. Along with digital, TV, outdoor and press take up a large amount of media pounds. 

Mr. Sam Hoyland
Global Head, Marketing Operations

Mr Ben Rickard
Digital Partner & Head of Mobile (EMEA)


Opportunity: P&G has also spent £1.8m on mobile ads and can account for 274m impressions so far this year. Most of its spend went towards site-direct publishing, leaving 10% to DSPs. The peak of this activity took place in Q2. Top sites have included (41% spend share), (15% spend share) and (11% spend share). 

During the same period last year, P&G spent just £694k on mobile ads and recorded 95m impressions, so ad spend is definitely moving in the mobile direction. 

H2 is the company's biggest spending period with most of its budget going towards TV, according to Nielsen. Sellers should be all over this opportunity, keeping in mind P&G’s promise to focus on digital media, social, video and mobile. 

is in review). 

‚ÄčTom Moody
Vice President & Managing Director - Northern Europe

Patrick Megarry
Customer and Channel Marketing Brand Manager

Ms Isabelle Holst
Account Manager - P&G