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Sony Europe Ltd | Company Profile, Marketing Contacts, Media Spend, Brands




This is the consumer electronics arm of Japanese tech giant Sony, famed for its flat screen televisions, laptop computers, and the ever-popular gaming console PlayStation.

Main Telephone 01932 816 000
Main Fax 01932 817 000
Primary Address
The Heights
Brooklands
Weybridge, Surrey KT13 0XW
England

Sony Europe Ltd Contacts

Contacts (5/8)
Name Title City
Masaru T. President - Europe Surrey
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 01932 816 000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: The Heights
Brooklands
Weybridge, Surrey
KT13 0XW
England

Roy D. Retail & Online Director Surrey
Shaun D. Marketing Director Surrey
Nick W. Product Marketing Manager Surrey
Richard P. Head, Product Marketing Surrey

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Sony - Alpha Digital Camera *
Sony - Corp ****
Sony - Bravia Lcd Tv Rge *
Sony *****
Sony - 4k Tv *****

Agency Relationships


Brand Agency Service From To
**** - ** ** ******** ** media buying & planning 2016 present
**** - ***** ******* ****** ******** ** media buying unknown present
**** - ***** ******* ****** ******** ** media planning unknown present
**** - ***** ******* ****** ********* creative unknown present
**** - ****** *** ** *** ******** ** media buying & planning 2016 present

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WinmoEdge

Q4 Campaign Imminent: Sony's Bravia TV seeks per-project EU creative for push


Subject: Digital, TV, Cinema, Outdoor, Video, Radio, Social. 

Brand: Bravia TV by Sony 

Opportunity: The electronics giant is preparing for its EU launch of the new Bravia TV products and has scheduled a creative pitch for September to appoint a per-project agency, according to Campaign

The new Bravia 4K HDR television series will be available in 5 series and 10 models, available from major UK and Irish retailers. The brand will need to raise awareness of 4k among those that are familiar with HD.

Sellers should look for TV, cinema, in-store, PR and digital activity to be part of the strategy. Q4 is Sony's biggest spending period, so sellers should be all over this. MediaCom handles media planning and buying. 

Agencies - hopefully you had a head start from when we suggested an agency opp in October, but continue to reach out for per-project opportunities regardless. 

Additional Information

Incumbent: Fallon London was behind the initial 2005 launch of the Bravia brand. More recently, DDB Germany, Adam & Eve/DDB and McCann London have handled creative. 

Media Spend: Sony Europe spent £5m last year, down from £8.5m spent in 2014. TV, press, cinema, radio and digital are the main pillars. Sony Computer Games spent £8.5m last year, down from £17m in 2014. The PlayStation arm of the electronics giant relies more on outdoor and TV than anything else. 

Digital Breakdown: Per Moat, Sony as a whole has run 357 standard display ads with 1,332 publishers (<1% mobile) so far this year. Of those, 55% were published site-direct versus programmatic. Top display ad destinations overall included televisual.com, creativecow.com and stuff.tv. In addition, Sony has run seven high impacts and eight video ads (all programmatic). 

During the same period last year, Sony ran 182 standard ads with 557 publishers (4% mobile). Of those, 55% were published site-direct on sites such as kotaku.co.uk, gamesradar.com and womensfitness.co.uk. In addition, Sony ran 117 high impacts and 11 video ads. 

Sony Europe
The Heights
Brooklands Weybridge, Surrey
KT13 0XW England 
01932 816 000

Mr Jonathan White
Head of Product Marketing and Product Planning – Video & Sound Europe
jonathan.white@eu.sony.com

Ms Chance Mosby
​Sr. Global Digital Marketing Strategist - UX Marketing Group, Sony Marketing
chance.mosby@eu.sony.com

Ms. Gavin Reeder
Global Account Director, Sony Mobile and Electronics
gavin.reeder@mediacom.com