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Canon | Company Profile, Marketing Contacts, Media Spend, Brands

Canon is a manufacturer of imaging and optical products. The company specializes in professional imaging equipment and information systems for consumers, industries, and businesses. Canon's products include cameras, camcorders, photocopiers, steppers, computer printers and medical equipment.

Main Telephone 01737 220 000
Main Fax 01737 220 022
Primary Address
Cockshot Hill
Reigate, Surrey RH2 8BF

Canon Contacts

Contacts (5/14)
Name Title City
Susie D. Marketing Director Surrey
Sample of Associated Brands
Email: *****@*******.***
Main Phone: 01737 220 000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Cockshot Hill
Reigate, Surrey

Robert P. Head, Corporate & Government Affairs Surrey
Paul R. Senior Consultant Surrey
Adam P. B2B Marketing & Sales Excellence Director London
Lindsey A. Corporate & Marketing Communications Director - EMEA London

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Canon - Camcorder Range *
Canon - Digital Prod Rge *
Canon - Powershot Camera Rge ****
Canon - Lenses ****
Canon - Eos ******

Agency Relationships

Brand Agency Service From To
***** - ********* ***** **** Social 2017 present
***** - ********* ***** *** ***** Media Buying, Media Planning unknown present
***** - ********* ***** **** Creative 2017 present
***** - ********* ***** **** Public Relations 2017 present
***** - ********* ***** **** Digital (CRM) 2017 present

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Digital, Sponsorship Opps: Canon to face mirrorless cameras rivals next year, amidst declining ca...

Subject: Digital, TV, Global, Outdoor, Sponsorship, Display, Video, B2B. 

Company: Canon Europe is a manufacturer of imaging and optical products.

Opportunity: Yet another quarter of disappointing profits and declining camera sales has landed Canon within a difficult reality.

The inevitable increasing adoption of smartphone technology and weak demand for cameras among the general public (Q3 profit fell 15.6% YoY) is forcing Canon to narrow down and specify its target audience.

Diving deeper into the B2B business, Canon is expanding its I.R.I.S. imaging solutions offerings under the newly appointed CEO Mr. Hubert Bro. Specifically, Canon is set on the development of its own 3D printer, which is still at least two years out, but their first colour digital print engine delivering print capabilities of 100 pages per minute to the EMEA this month. 

On the consumer side, DSLRs tend to have a higher profit margin, yet photographers are transitioning to mirror-less cameras but are not responding to Canon’s new EOS M line mirror-less camera, the entry-level M10. The company plans to change this starting in 2016, by ramping up marketing, promotional efforts and product innovation of its mirror-less camera offerings. They’ll face severe competition from the likes of Sony, Nikon and Fujifilm – which are all trusted brands that are increasing their digital, mobile and social presence to appeal to Millennial photographers. 

Digital Breakdown: Moat UK reports that Canon has run 168 standard, 187 high impact and seven video ads this year. These ads (2% mobile) have run with 112 publishers and 73% were publisher direct. 

This compares to last year’s 106 standard, 40 high impact ads (4% mobile), which ran with 550 publishers (63% directly). 

Most of these ads were promoting their colour printer and cameras, promoting photography opportunities during the summer holiday, with the majority of ads running between April and August. 

Key publishers were,, and, an obvious attempt to target artists, creative spirits and professional photographers. 

Sponsorship: Canon, much like competitor to London, Milan and Pars Fashion Weeks, the London Symphony Orchestra and the European Red Cross Societies. 

Media Spend: Having historically spent more during Q2 and Q4, favouring outdoor, TV and cinema in the past, Canon is phasing out its traditional media budget and allocating most of this towards digital activity. Keep in mind that they didn’t spend anything in TV until Q4 last year, so they may have a TV advert coming up before the end of the year. 

Account on the Move: The company in January. A company spokesman said that the company is in “early stages of an agency selection process for a specific digital project”. 

This will not change that current status of JWT's ad account or any other digital agencies on Canon's agency roster, which includes AnalogFolk. In PHD handles the media buying & planning account.

Cockshot Hill, Woodhatch, Reigate, Surrey, RH2 8BF, 01737 220 000

Ms. Lindsey Allardyce
Director, Corporate & Marketing Communications – EMEA

Mr. Adam Poole
Director, Marketing Business Strategy – Europe & UK

Ms. Susie Donaldson
Marketing Director, UK

5th Floor, 10 Triton Street, London NW1 3BF, 020 7446 0555

Ms. Jamie Demetriou
Digital Impact Executive, Canon-Generic

Ms. Lucy Holmes
Business Director -Canon-Generic

Ms. Ashleigh Smith
Digital Account Director, Canon – Generic
Direct Dial: 0207 446 7250