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Bosch | Company Profile, Marketing Contacts, Media Spend, Brands




The Bosch Group is a global supplier of technology and services. Bosch has been active in the UK for over 100 years. As one of the UK's largest European investors, as well as being a significant manufacturer and exporter, the company has a large UK presence, employing over 4,200 people.

Main Telephone 01895 834 466
Main Fax 01895 838 388
Primary Address
Broadwater Park
North Orbital Road
Uxbridge, Middlesex UB9 5HJ
England

Bosch Contacts

Contacts (5)
Name Title City
Robert H. Vice President, Sales & Marketing Middlesex
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 01895 834 466
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Broadwater Park
North Orbital Road
Uxbridge, Middlesex
UB9 5HJ
England

Liz B. Marketing Communications Manager Middlesex
Christopher L. Sales & Business Development Manager - UK Middlesex
Andrew C. Region Brand Manager, Dremel - UK Middlesex
Mark H. Marketing Manager, Automotive Aftermarket - UK Middlesex

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Bosch - Prod Rge *******
Bosch - Winning Line Appl Rge *
Gaggenau - Kitchen Appliances *
Robert Bosch - Bosch Components Rge *
Gaggenau - Vario Rge *

Agency Relationships


Brand Agency Service From To
***** - **** *** ******** ** Media Buying, Media Planning unknown present
***** - **** *** ******** ** Media Buying, Media Planning 2013 present
***** - ******* **** **** *** ******** ** Media Buying, Media Planning 2013 present
******** - ******* ********** ******** ** Media Buying, Media Planning 2013 present
******** - ***** *** ******** ** media buying & planning 2013 present

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WinmoEdge

H1 Digital Opps: NEFF continues to increase digital ad spend


Subject: Digital, Earned/Paid Media, Experiential, PR, Social, TV, Sponsorship, Millennials.

Company: NEFF, part of BSH Home Appliances - seller of Siemens, the second largest appliance manufacturer in Europe behind Whirpool and Indesit.

Opportunity: The Pathmatics. However, last year saw a big video and mobile push in Q1, so sellers should expect revenue in H1. 

Beyond digital, the brand is known for experiential marketing and promotions. Seller BSH Home Appliances Mediacom to its media account last February. The company spent more than half of its media budget last year in Q2. 

Additional Information

Media Spend: BSH Home Appliances spent £227k on the brand during the first half of 2016 across digital and press. Another £114k was spent on TV by Euronics stores promoting the brand. BSH spent £1.1m last year with more than half in Q2. 

Target Market: Millennials were said to make up 35% of home buyers in 2016 and spend 22% of their total budget on renovations.  

Digital Breakdown: While 72% of desktop spent went to site-direct publishing, 18% of spend share was DSP, 6% exchange and 3% trading desk. Top sites were foodnetwork.co.uk, whatculture.com and ibtimes.co.uk. 

In 2015, the brand spent £79k on mobile and video advertising, mostly during Q1. This year has yet to see any video ads recorded on Pathmatics. 

NEFF
Grand Union House
Old Wolverton Rd,
Milton Keynes MK12 5PT, 
0344 892 8989

Mr Andrew Jones
Marketing Director
andrew.jones@bshg.com

Ms Nikki Barden
Brand Manager - NEFF
‚Äčnikki.barden@bshg.com

Ms Francesca Meyrick-Cole
Media Manager
francesca.meyrick-cole@mediacom.com