Cisco Systems | Company Profile, Marketing Contacts, Media Spend, Brands
Used by companies around the world and across multiple industries, Cisco provides business services such as networking, communications, and data management.
|Main Telephone||020 8824 1000|
|Main Fax||020 8824 1001|
Cisco Systems ContactsContacts (5/13)
|Stephen G.||Chief Technology Officer - Industry & Infrastructure||Middlesex|
Sample of Associated Brands
|Andrew P.||Senior Director, Engineering||Middlesex|
|Simon S.||Service Provider Chief Technology Officer||Middlesex|
|Jeremy B.||Vice President, Marketing - EMEA||Middlesex|
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Now an Account in Jeopardy, Cisco hires digital marketing boss as programmatic, display doubles YoY
Subject: Global, Digital, B2B, Outdoor, Programmatic, Video, Display.
Company: Cisco Systems Inc. is the worldwide leader in IT that helps companies seize the opportunities of tomorrow by proving that amazing things can happen when you connect the previously unconnected.
Opportunity: Following a close watch is now more of an account in jeopardy.
Note that display activity has more than doubled in the last year, running on nearly 4x as many publishers. Most of these were published using some form of martech, while 98% of video ads running this year have been published directly.
Experience: Ms Patel spent the last year and a half at Microsoft as director of digital marketing and consumer engagement for Europe. Prior to that she was across the pond, still with Microsoft, as head of digital marketing and consumer engagement. She was with Nokia for four years prior to Microsoft's acquisition. She's also worked for BBC, Virgin, Lastminute.com, Santander and Hutchison 3G.
Media Spend: Spent nearly £1 million last year, up from £0.65m in 2014. This measured media, tracked by Nielsen, includes spending for press, outdoor and digital. Radio was also including in 2014 but there was no spend recorded in 2015.
Digital Breakdown: Per Moat, Cisco has run 674 standard display ads in the last 12 months on 5,030 publishers. Of those, 13% were published site-direct. Furthermore, Cisco ran 314 high impacts and 35 video ads during this time. Top destinations have included prntscr.com, techtarget.com and pcworld.com.
Of the video ads run this year, 98% were published directly on sites including wsj.com, reuters.com and telegraph.co.uk.
In comparison, the prior 12 months saw Cisco running 308 standard ads with 1,790 publishers (2% mobile). Of those, 20% were published site-direct. In addition, the brand ran 95 high impacts and three video ads. This time period saw top ad destinations including networkworld.com, infoworld.com and pcworld.com.
Target Audience: IT decision makers, telecomms, construction and tech decision makers seeking network solutions.
Competitors: HP, Alcatel-Lucent, Juniper Networks.
Agency Roster: Appointed MindShare UK for media.
Cisco Systems Inc.
9-11 New Square, Bedfont Lakes, Feltham, Middlesex, TW14 8HA, 020 8824 1000
Ms Tejal Patel
Director of Digital Marketing, EMEAR
Mr. Lucas Betes
Digital Marketing & Brand Manager UKI
Mr. Jeremy Bevan
Vice President, Marketing – EMEA
Ms. Jackie Nixon
Head, Marketing – UK & Ireland