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HP Inc | Company Profile, Marketing Contacts, Media Spend, Brands




HP Inc, split off from Hewlett Packard in 2015, and now focuses on consumer technology such as personal computers and laptops.

Main Telephone 0345 270 4567
Main Fax 01344 363 344
Primary Address
88 Wood Street
3rd Floor
London, London EC2V 7QT
England

HP Inc Contacts

Contacts (5/18)
Name Title City
Nicola A. Director, Content & Production - WW Solutions & Services Marketing London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 0345 270 4567
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 88 Wood Street
3rd Floor
London, London
EC2V 7QT
England

Bob H. Manager, Sales, Business Development, Communication & Media Solutions London
Fay P. Partner Business Manager London
Dave H. HP.com Global Analytic Strategy London
Julia C. WW HP Advantage Program Manager London

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
HP Inc - Prod Rge ********
HP Envy ******
HP Laserjet *****
HP Officejet Pro *****
HP Pavilion *

Agency Relationships


Brand Agency Service From To
** **** ****** **** ******* **** Creative 2012 present
** **** *** ***** Digital, Media Buying, Media Planning 2017 present
** *** - **** *** ****** **** ******* **** Creative 2012 present
** *** - **** *** *** ***** Digital, Media Buying, Media Planning 2017 present
** ******** *** ***** Digital, Media Buying, Media Planning 2017 present

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WinmoEdge

Integrated Campaign Ahead: HP Enterprise shifts Omnicom business to Publicis


Subject: TV, Digital, Social Media, Outdoor, Radio, PR, Integrated

Company: HP Enterprise (HPE) software storage and cloud service arm that split off from HPs consumer business last year. 

Opportunity: The international IT giant, subsidiary of Siegel + Gale, Interbrand and GMR.

DV reported the creative review just this May, and predicted campaigns by Q4-Q1, HPE's top advertising period. HP has recently ramped up spending with the launch of an Edelman-led branded content and social media push. Sellers should contact ahead of a major push later this year. Those in digital, TV, social media and integrated channels will have the advantage. 

The “Accelerating Next” campaign did well, but with HPE engaging developers, new product-centric ones are sure to follow. Just this month, the company launched a Zero Gravity Unboxing for its Pavilion X2 laptop for branded and social media content. Those in B2B should line up contacts.

Additional Information

Media Spend: Last year, over £10.5m was spent on TV, cinema, press and outdoor, with some devoted to digital and radio. Early 2016 has seen similar spending, with most being put towards outdoor, interestingly.

Digital Breakdown: Since January, per Pathmatics, HPE has spent over £6.6m on 458 desktop ads which have received more than 201m impressions. Of those, 12% were run using an ad network, 13% using DSP, 8% using an exchange and 67% running site-direct. The top impression source Direct saw 67% share of voice, followed by Google AdX + AdSense which had 12%. Top sites included ebay.co.uk, theregister.co.uk and independent.co.uk. 

HPE also spent £128,108 on 273 mobile/tablet creatives which have seen 17m impressions so far this year. The tech company spent  £44,310k on 9 video ads which had 49m impressions. Top video ad destinations included youtube.com (91% share of voice), news.yahoo.com (5% share of voice) and eurosport.yahoo.com (2% share of voice).

Competitors: Toshiba.

Agency Roster: M2M handles media planning and buying.

Hewlett Packard
Amen Corner
Cain Road
Berkshire RG12 1HN
T: 0345 270 4567

Lucy Arthur
Enterprise Marketing Director – UK & Ireland
lucy.arthur@hp.com

Mr Wolfgang Runge
VP, Marketing - EMEA
wolfgang.runge@hp.com

Mr Trevor Lancaster
Head, EMEA New Business Team
trevor.lancaster@hp.com