Panasonic | Company Profile, Marketing Contacts, Media Spend, Brands
Panasonic manufactures and distributes consumer, commercial, and industrial electronics. The company's products are sold through retail and online operations globally.
|Main Telephone||01344 862 444|
|Main Fax||01344 853 564|
Panasonic ContactsContacts (5/11)
|Claire E.||Public Relations Manager||Berkshire|
Sample of Associated Brands
|Richard M.||Human Resources & European Talent Management Director||Berkshire|
|Stephen Y.||Marketing Director||Berkshire|
|David P.||Marketing Director, Consumer Division||Berkshire|
|David B.||Manager, Advertising & Sponsorship||Berkshire|
|Panasonic - Corp||******|
|Panasonic - Toughbook Notebook||****|
|Panasonic - Lumix Camera Rge||*****|
|Panasonic - Viera Plasma Tv||*****|
|Panasonic Store/s Elec - Prod Rge||****|
|********* - ****||******||Media Buying, Media Planning||2004||present|
|********* - ***** ****** ***||******||Media Buying, Media Planning||2004||present|
|********* - ********* ********||******||Media Buying, Media Planning||2004||present|
|********* - ***** ****** **||******||Media Buying, Media Planning||2004||present|
|********* *****/* **** - **** ***||******||Media Buying, Media Planning||2004||present|
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Panasonic must convince consumers to adapt to IoT as sales digress causing stress
Subject: TV, Digital, Home, IoT, Display, Mobile.
Company: Panasonic manufactures and distributes consumer, commercial, and industrial electronics. The company’s products are sold through retail and online operations globally.
Opportunity: The Japanese consumer electronics maker is struggling with a sales decline in its appliances and housing technology business, which led to a 7% decline in its first quarter operating profit, missing expectations. Panasonic may be slightly panicking since they have put so much into these businesses over the last few years to make up for the exhausting competition in smartphones and TVs. Panasonic officially exited the plasma TV market in December 2013 after struggling against competitors Samsung and LG.
Appliance sales fell 3% in the quarter, correlated to a decline in TV marketing, while housing technology fell 4% blamed on weak demand for solar panels and a slow housing market. Net profit did increase 57% year-over-year and the company plans to see a 13% rise in operating profit for the full year to 31 March 2016. This confidence likely stems from its plans to spend £1.15 billion on acquisitions this financial year and around £6bn over the next four years to strengthen its auto and housing tech sectors.
Panasonic launched its complete home networking system in the UK this month in an effort to secure the British Internet of Things market, which is a quickly growing phenomenon but many consumers are still behind on the movement. A recent study by LogMeIn, Inc. shows that 50% of consumers didn’t find it necessary or would be uncomfortable connecting their devices. At the same time, 25% would be willing to adopt if it would solve technical issues quicker. Meanwhile, 41% of British consumers own at least one smart device other than a smartphone according to research by TRUSTe. The most popular devices are smart TVs (24%), in-car navigation systems (31%), fitness bands (3%) and smart meters (3%).
Media Spend: Spent almost 60% less in media last year (£2.23 million), compared to 2013 (£5.5m). In 2012, Panasonic spent £13.2 million. It looks like there has been a significant decrease in TV, Outdoor and Cinema advertising over the years, likely due to an increase in digital (not documented by Nielsen).
Digital Breakdown: Moat UK reports that Panasonic has run 137 standard and 47 high impact ads year-to-date. The ads were run with 1,882 publishers (<1% mobile) and 44% of them published directly, as opposed to through an ad server.
Key spending times were between Aug. and Oct., but things have been picking up again this month. Key publishers on desktop have been in the sports and lifestyle categories, while mobile was active on entertainment and technology publishers in Jan., Feb., Apr. and the end of June until now.
Agency Roster: Vizeum UK handles the media account (since 2005).
Panasonic House, Willoughby Road, Bracknell, Berkshire, RG12 8FP, England, 01344 862 444
Mr David Bonney
Advertising & Sponsorship Manager
Mr. Ian Griffiths
Product Marketing Manager
Regent’s Place, Sixth Floor, 10 Triton Street, London, NW1 3BF, England, 020 7379 9000
Ms Leela Chivers
Ms. Nusrath Hossain
Mobile & Digital Account Manager
Ms Claire Kent
Broadcast Account Director