Talksport | Company Profile, Marketing Contacts, Media Spend, Brands
British TalkSport is a popular radio destination for fans of cricket, rugby, and football.
|Main Telephone||020 7959 7800|
|Main Fax||020 7559 7808|
Talksport ContactsContacts (4)
|Scott T.||Chairman & Chief Executive Officer||London|
Sample of Associated Brands
|Marnie V.||Director, Trading & Sales Operations||London|
|Liam R.||Business Development Manager - Wireless Group plc||London|
|Calum M.||Managing Director||London|
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talkSPORT Teams Up W/ Carlsberg
Subject: Radio, Cinema, TV, Digital, Sustainability, Non Profit, Seasonal Marketing, Internet
Company: Carlsberg and talkSPORT
Radio Partnership & Campaign: Carlsberg is set to further its football credentials this month as it launches a four-month campaign to find the UK's most talented fan to become the ‘People's Pundit' for talkSPORT, the world's biggest sports radio station. The once-in-a-lifetime opportunity will see the winner be part of talkSPORT’s on-air team at a Premier League game on the last day of the season.
The People's Pundit, championed by the Carlsberg Fan Squad, will be launched by Jeff Stelling live on talkSPORT on 26 January, kicking off a heavyweight partnership with the radio station running through to May 2015. The station's high-profile presenters will provide frequent updates on the competition alongside advertisements reaching its 3.2m listeners. Updates and advertorials will also feature on talkSPORT.com and in talkSPORT's sister publication Sport magazine while Jeff Stelling will support a high-profile consumer PR campaign to drive entries. The competition will also be promoted on point of sale in Carlsberg UK's on trade customer outlets and on perimeter boards at Premier League football matches.
From March, an expert panel will select the 30 most impressive pundits to attend one of five semi-final events hosted at selected Carlsberg UK on-trade customer venues where they will take part in two challenges in front of a live pub audience. Promoted and covered by talkSPORT, each regional event will each identify one finalist who will learn the tricks of the trade at talkSPORT boot camp, where the People's Pundit will be crowned.
Carlsberg UK's on-trade customers can get involved by showcasing bespoke POS items, while selected larger outlets will have access to branded recording booths, allowing consumers to film themselves against a talkSPORT and Carlsberg branded backdrop.
Decision Makers: Late last year Carlsberg announced that Dr. Isaac Sheps, SVP for the Carlsberg Group's Eastern Europe region and CEO of Baltika since December 2011, and Anne-Marie Skov, SVP for Group Corporate Affairs since 2004, decided to step down from Carlsberg's Executive Committee. Jacek Pastuszka succeeds Sheps and Andraea Dawson-Shepherd succeeds Skov.
Neither Isaac Sheps nor Anne-Marie Skov will leave Carlsberg entirely. During 2015 Isaac will continue working in the Carlsberg Group as Senior Executive Advisor to Carlsberg Group's CEO and the ExCom. From 1 January 2015, Anne-Marie will take over responsibility for the Tuborg Foundation and The Carlsberg Bequest to the memory of Brewer J.C. Jacobsen.
Last appointed SVP of Group Sales, Marketing & Innovation. In a move that allows Chief Executive James Lousadato focus on his role, Darran Britton was recently promoted from marketing and strategy director to on-trade sales director. This led to the promotion of Tony Watson, previously director of take home sales, to off-trade sales director.
Western Europe Market Share: For the fourth time in a row, Carlsberg Group remained on track to deliver growth in market share, following Q3 results. The UK market grew by approximately 1% and Western Europe beer markets grew by 0-1% for the nine months, but declined by an estimated 3% in Q3 cycling a strong quarter last year that was impacted by very warm weather in July.
The year-on-year fluctuations in operating profit margins for Q2 (+460bp) and Q3 (-500bp) were caused by different phasing of sales and marketing investments versus last year, write-off on obsolete stocks in Q3 and last year's cost reductions, which started impacting profitability positively in Q3 last year.
Global Digital Media Platform: In Oct. last year, Carlsberg announced its participation of a new global digital media platform, called Collectively that joins a coalition of the world's biggest companies and non-profits to drive conversation and action on sustainability, whether social, economic or environmental.
The new platform will celebrate and connect the people, places and cutting-edge ideas that are shaping the future. It will focus on giving a global stage to audiences who are already starting to make life choices that strengthen societies, as well as minimising their environmental impact. Their desire for workplaces, brands and organisations that align with those values helped inspire this collaboration. Collectively's ultimate aim is to try and make this kind of sustainable living the new normal.
Media Spend & Agency Relationships: Carlsberg plans to focus on season marketing, expanding into new markets and investments in innovation. (In Q2, Carlsberg mentioned new products from competitors offering slightly smaller pack sizes). In 2013, Carlsberg spent £5.06m in total measured media with 73% in TV. last year saw a significant increase in Internet and TV advertising with no spending in cinema.
Carlsberg UK Ltd spent £5.05 million in 2012 across all media working with Carat London, according to TLO.
Carlsberg UK Ltd
Jacobsen House, 140 Bridge Street, Northampton, Northamptonshire, NN1 1PZ, England, 01604 668 866
Head, Business Development
Minerva House, 1-4 North Crescent, Chenies Street, London,WC1E 7ER, England, 020 3023 4500
Investment Director & Head, Radio
18 Hatfields, London, SE1 8DJ, England, 020 7959 7800
Mr Liam Fisher
10 Triton Street, Regent’s Place , London, NW1 3BF, England, 020 7430 6000
Mr. Stuart Newman
Head, Marketing & New Business