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Molson Coors Brewers | Company Profile, Marketing Contacts, Media Spend, Brands




Molson Coors Brewers in a leading brewer of premium beer brands. The company manufacturers and markets populat brands such as Coors Lite, Miller Lite, Keystone Light and craft beer Blue Moon.

Main Telephone 01785 785510
Main Fax
Primary Address
137 High Street
Burton-on-Trent, Staffordshire DE14 1JZ
England

Molson Coors Brewers Contacts

Contacts (5/26)
Name Title City
Andy C. Chief Commercial Officer, Global Licenses & Brands Director Staffordshire
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 01785 785510
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 137 High Street
Burton-on-Trent, Staffordshire
DE14 1JZ
England

Karan B. Founder & Chairman, Cobra Beer Staffordshire
Simon C. President & Chief Executive Officer Staffordshire
David M. Global Senior Director, Partner Management Staffordshire
Nigel T. Vice President, Global Customer Excellence Staffordshire

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Cobra Beer *
Carling *******
Grolsch ******
Worthington Best Bitter *
Coors *******

Agency Relationships


Brand Agency Service From To
******** ******* ********* Media Buying, Media Planning unknown present
******** ****** Media Buying, Media Planning 2009 present
******* ****** Media Buying, Media Planning 2009 present
******* ******* ********* Media Buying, Media Planning unknown present
******* ***** ********* ****** Creative 2017 present

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WinmoEdge

Awareness Campaign Imminent: Sharp's Brewery taps Eulogy


Subject: Alcohol, Brewery, TV, Digital, PR, Events, Social Media, Outdoor, Experiential

Brand: Sharp's Brewery, subsidiary of Molson Coors, is the largest Brewer of cask conditioned beer in the South West UK and owner of growing beer brand, Doom Bar.

Opportunity: Appointed Eulogy for consumer brief to build brand awareness for its product portfolio. The PR agency will develop Sharp's Adventure Brewing campaign, launched last year, to include supporting live events and product promoting as various launches are in the works for 2016.

Eulogy has previously worked with other Molson Coors brands and is now looking to bring the Sharp's portfolio to life. The Adventure Brewing campaign was developed after research found that 61 per cent of Brits would be more adventurous if they could go back and relive the last 10 years. This year, the brand will continue to build on this nostalgia, while attempting to pull in new millennial consumers. 

As Eulogy promotes brand awareness, integrated and digital sellers should reach out now ahead of product launches. In 2015, Sharp's produced 18 per cent more beer than in 2014 and with demand increasing, the brand is showing no signs of stopping. The brewery's first permanent keg beer, Wolf Rock Red IPA, is one of the dynamic new options hitting the market this year.

Note, Molson Coors restructured its senior management last year and ZenithOptimedia still handles UK media.

Additional Information

Target Audience: While Mintel research shows a recent surge in Millennials craft beer drinkers, over a third (36%) are unsure what the term ‘craft beer' actually means. At the same time, 18-24 year-olds are drinking less than other age groups, thus generating a marketing challenge. However, 31% of the drinkers say they'd like to know more about beer (ingredients, serving suggestions and quality).

Competition: Bowland Brewery, Isle of Arran Brewery, Hall & Woodhouse, to name a few.

Sharp's Brewery
Rock, Cornwall, PL27 6NU, 0207 025 6680

Mr James Nicholls
Senior Brand Manager
james.nicholls@sharpsbrewery.co.uk

Mr Nick White
Events Manager
nick.white@sharpsbrewery.co.uk