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The Edrington Group | Company Profile, Marketing Contacts, Media Spend, Brands




The Edrington Group manufactures, bottles, distributes, and markets scotch whisky. The company produces several alcoholic beverage brands including premium single malts, The Macallan, and Highland Park.

Main Telephone 01738 440 000
Main Fax 01738 493 838
Primary Address
100 Queen Street
Glasgow, Strathclyde G1 3DN
Scotland

The Edrington Group Contacts

Contacts (5/10)
Name Title City
Ian C. Chief Executive Officer Strathclyde
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 01738 440 000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 100 Queen Street
Glasgow, Strathclyde
G1 3DN
Scotland

Glen G. Marketing Director, The Macallan Strathclyde
Jason C. Brand Director, Highland Park Strathclyde
Suzy S. Marketing Director, Regional Power Brands Strathclyde
Bill F. Sales & Marketing Director Strathclyde

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Famous Grouse - Scotch Whisky *******
Sourz - Drinks Rge *
Black Grouse - Whisky *
Macallan - Fine Oak Malt Whisky *****
Brugal & Co - Brugal Rum *

Agency Relationships


Brand Agency Service From To
***** ****** - ****** *** ***** ****** Creative 2015 present
***** ****** - ****** ****** Media Buying, Media Planning 2017 present
****** & ** - ****** *** *** ***** ****** Creative 2015 present
****** & ** - ****** *** ****** Media Buying, Media Planning 2017 present
********* *** - ****** ****** *** ***** ****** Creative 2015 present

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Recent Discussions

Who is the Chief Executive Officer of The Edrington Group?

Who is the marketing contact for Beverages in Strathclyde

What is the email of the Marketing Director, The Macallan of The Edrington Group?

What is direct phone of the Brand Director, Highland Park of The Edrington Group?

Who is the Creative agency of The Edrington Group?

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WinmoEdge

Campaign Imminent:Ā Edrington retains Zenith


Subject: Outdoor, TV, Digital, Travel Retail, Below-the-Line. 

Company: Edrington, owner of The Famous Grouse The Macallan, Cutty Sark and Highland Park brands, manufactures, bottles, distributes, and markets scotch whisky.

Opportunity: Ahead of imminent autumn ad spend, the scotch whisky company has retained Havas. Set to handle regional power brands including Cutty Sark and Brugl Rum, Zenith will handle work across UK, Spain, France, Netherlands, Sweden, Hungary, Portugal and Cyprus from January.

Both for the rest of this year and into early next, sellers should look for heavy-weight multi-channel marketing as the company has upped investments in its brands to build its global presence. 

Edrington has high hopes this year for its global travel retail business, which accounts for more than 10% of revenue. This comes as more than half of global passengers believe there is a price advantage by shopping in an airport and on average, buyers will spend more on alcohol when buying for themselves than when buying a gift. (research here

Additional Information

Media Spend: Spent £1.3m last year, about the same as 2014, according to Nielsen. Most of this was in TV, with nearly £200k in both press and outdoor. 

The Edrington Group
2500 Great Western Road Glasgow,
Lanarkshire G15 6RW Scotland, 
0141 940 4000

Ms Suzy Smith
Marketing Director for Regional Power Brands
ssmith@edrington.co.uk

Mr Bill Farrar Group
Sales & Marketing Director
bfarrar@edrington.co.uk

Ms. Alison Tuck
Global Marketing Manager, The Famous Grouse
atuck@edrington.co.uk