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Carlsberg UK Ltd | Company Profile, Marketing Contacts, Media Spend, Brands




Carlsberg UK Ltd is a brewing company founded in 1847. The company's primary brand is Carlsberg Beer, but it also brews various local beers as well, and is one of the largest brewery groups in the world.

Main Telephone 01604 668 866
Main Fax 01604 234 444
Primary Address
Jacobsen House
140 Bridge Street
Northampton, Northamptonshire NN1 1PZ
England

Carlsberg UK Ltd Contacts

Contacts (5/10)
Name Title City
Liam N. Vice President, Marketing Northamptonshire
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 01604 668 866
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Jacobsen House
140 Bridge Street
Northampton, Northamptonshire
NN1 1PZ
England

Andrew R. External Communications Manager Northamptonshire
Rob F. Brand Marketing Controller - San Miguel, Staropramen, Tuborg, Somersby Northamptonshire
Max S. Marketing Executive - World & Craft Beers Northamptonshire
Paige R. Customer Marketing Manager Northamptonshire

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Somersby *****
Carlsberg Beer *******
Carlsberg UK Ltd *****
Staropramen *
San Miguel Fresca *******

Agency Relationships


Brand Agency Service From To
********* **** ******** ****** Public Relations unknown present
********* **** ********** ***** ****** ******* Media Buying, Media Planning 2017 present
********* ** *** ***** Creative 2013 present
********* ** *** ******** ****** Public Relations unknown present
********* ** *** ********** ***** ****** ******* Media Buying, Media Planning 2017 present

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WinmoEdge

Millennial Media, Agency Opps: Carlsberg rebrands for Q1 £15m campaign


Subject: Millennials, Q2, Q3, Experiential, Earned Media, Sponsorship, Agency Opportunities, TV, Outdoor, Digital.

CompanyCarlsberg

Opportunity: Aiming to better target those 18-34s in a more mainstream market, the newly-hired VP of Marketing Liam Newton, so agencies should have had a chance at winning this opportunity.

The new packaging, designed by retained design agency VAI until February. 

Experiential and digital are the main focus, as Carlsberg looks to get a better hold on the premium beer market, going head to head with Fold7 for creative. 

Additional Information

Media Spend: Q2 and Q3 are when the brewer tends to spend the most on advertising. Carlsberg increased ad spend by more than 70% last year reaching £14m. TV, radio, Internet and digital increased substantially. 

Digital Breakdown: Per Pathmatics, Carlsberg has spent £750k on digital ads so far this year, with 61% of spend on video. Summer was the peak spending period, with 86% of spend going site-direct. Top sites were youtube.com, premierleague.com and telegraph.co.uk. 

This year's total is nearly half of what was spent during the same period last year, so that extra revenue has got to be going somewhere, sellers. 

Carlsberg
Jacobsen House
140 Bridge Street Northampton,
Northamptonshire NN1 1PZ England 
01604 668 866

Mr Liam Newton 
Vice President Marketing
liam.newton@carlsberg.co.uk

Ms. Claire Scott
Strategy Director
claire.scott@omd.com

Ms. Alexandra Stettner
Associate Planning Director
alexandra.stettner@omd.com

Mr. Alex Neary
Media Buyer
alex.neary@omduk.com