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Carlsberg UK Ltd | Company Profile, Marketing Contacts, Media Spend, Brands

Carlsberg UK Ltd is a brewing company founded in 1847. The company's primary brand is Carlsberg Beer, but it also brews various local beers as well, and is one of the largest brewery groups in the world.

Main Telephone 01604 668 866
Main Fax 01604 234 444
Primary Address
Jacobsen House
140 Bridge Street
Northampton, Northamptonshire NN1 1PZ

Carlsberg UK Ltd Contacts

Contacts (5/14)
Name Title City
Liam N. Vice President, Marketing Northamptonshire
Sample of Associated Brands
Email: *****@*******.***
Main Phone: 01604 668 866
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Jacobsen House
140 Bridge Street
Northampton, Northamptonshire

Andrew R. External Communications Manager Northamptonshire
Paul D. Head, Business Solutions Northamptonshire
James M. National Account Manager Northamptonshire
Rob F. Brand Marketing Controller - San Miguel, Staropramen, Tuborg, Somersby Northamptonshire

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Somersby *****
Carlsberg Beer *******
Carlsberg UK Ltd *****
Staropramen *
San Miguel Fresca *******

Agency Relationships

Brand Agency Service From To
********* **** ******** ****** public relations unknown present
********* **** ********** ***** ****** ******* Media Buying, Media Planning 2017 present
********* ** *** ***** Creative 2013 present
********* ** *** ******** ****** public relations unknown present
********* ** *** ********** ***** ****** ******* Media Buying, Media Planning 2017 present

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Now Review Imminent – Score 97: Carlsberg's new marketing boss to lead transformation

Subject: TV, Digital, Social, Experiential, Sponsorship, Under 25s.

CompanyCarlsberg UK is a Danish brewing company sellings the following brands in the UK: Carlsberg, Carlsberg Export, Tuborg, Tetley's and Somersby Cider as well as having the UK license for San Miguel and Mahou. 

Opportunity: The we had anticipated.

With this new information, we have changed the vulnerable account from a top priorities.

The company recently launched its first ever craft cider to bolster its premium portfolio and benefit from the £1.2bn UK on-trade apple cider category. This came on the heels of Pablo, without a pitch, to work on through-the-line advertising for San Miguel, Grimbergen, Somersby and Poretti. With at least 136 more Carlsberg master brands still potentially up for grabs, agencies should be happy to hear that new leadership is willing to shake hands without the need for a competitive pitch. 

Additional Information

Experience: Mr Newton joins from Landor Associates and has experience holding senior roles at InBev, Bacardi Martini, and UK distribution partnership Bacardi Brown Forman Brands.

Media Spend: Q2 and Q3 are the when the brewer tends to spend the most on advertising. Carlsberg increased ad spend by 56% last year, according to Nielsen, totalling £12.6m, up from £8m in 2014. TV, radio, internet and digital increased substantially. 

Agency Roster: Carlsberg works with for creative across various brands. 

Carlsberg UK Ltd
Jacobsen House, 140 Bridge Street, Northamptonshire, NN1 1PZ, 01604 668 866

Mr Liam Newton
Vice President Marketing

Ms Tracy McIntosh 
Head of Customer Marketing