Bettys & Taylors Group | Company Profile, Marketing Contacts, Media Spend, Brands
Betty & Taylors is an independent producer of teas and coffees.
|Main Telephone||01423 889 822|
Bettys & Taylors Group ContactsContacts (5/15)
|Rachel F.||Group Communications Director & Collaborative Chief Executive Officer||North Yorkshire|
Sample of Associated Brands
|Dom D.||Marketing Director - Taylors of Harrogate||North Yorkshire|
|Martin B.||Brand & Customer Director||North Yorkshire|
|Katy S.||Manager, Public Relations||North Yorkshire|
|Liz S.||Brand Manager - Taylors Coffee||North Yorkshire|
|Bettys - Choc Rge||*|
|Bettys & Taylors - Prod Rge||******|
|Taylors - Coffee Range||*******|
|Taylors Of Harrogate||*****|
Who is the Group Communications Director & Collaborative Chief Executive Officer of Bettys & Taylors Group?
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Digital, Agency Opps: Vuln. Account Taylors of Harrogate taps digital agency for website revamp- media next?
Subject: Digital, TV, Outdoor, Press, Female Engagement, Social.
Brand: Taylors of Harrogate, owned by Bettys and Taylors, is an independent producer of teas and coffees.
Opportunity: Tapped Leeds-based digital agency Engage to redesign its website for the Yorkshire Tea brand. The new site features an uplift of its social media capabilities and seamless video content-- agencies should keep this in mind when trying to win another portion of its business before the end of the year or early 2017.
The following was originally published on 07 Jun
Opportunity: Following a Lucky Generals as its new creative AOR. Simultaneously, Dom Dwight, formerly head of brand creative, has been promoted to marketing director. Agencies – this should be your trigger as additional reviews or agency partnerships are likely to follow.
This follows a significant increase in ad spend over the last two years, including Taylors of Harrogate's first display ads last October. Food and drink ad sellers will have an advantage and should reach out ahead of the second half of the year, when the company spends the majority of its ad budget. Those with a large female audience should have an advantage. Goodstuff handles media planning and buying.
Incumbent: early last month.
Marketing Director Experience: Dwight takes over for Simon Eyles, who has become MD at sister company Bettys. Over the last few years, he has headed up brand creative and driven the brand’s digital development.
Media Spend: Taylors of Harrogate's parent company more than doubled ad spend in 2014, with increases in TV, press and outdoor led the increase. Last year, the company spent nearly £14m
Digital Breakdown: Per Moat, in the last 12 months, the Taylors of Harrogate brand has run nine standard ads with 254 publishers. Of those, only three per cent were published site-direct. The brand has also run six high impacts. Top destinations have included kwestiasmaku.com, thesun.co.uk and caloriecount.com. The prior 12 months saw only one high impact run.
Bettys & Taylors
Pagoda House Plumpton Park Harrogate North Yorkshire HG2 7LD England, 01423 889 822
Mr Dom Dwight
Marketing Director at Taylors of Harrogate
Mr Andy Brown
Managing Director at Taylors of Harrogate
Mr Kevin Sinfield
Head, Brand Marketing, Taylors of Harrogate