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Unilever | Company Profile, Marketing Contacts, Media Spend, Brands




Unilever is a multinational personal-care, household and food products producer. The dual-listed company consisting of Unilever PLC, based in London, United Kingdom, and Unilever N.V., based in Rotterdam, Netherlands. The two parent companies together with their group companies, operate as Unilever Group. Unilever is the world's second-largest advertiser and the world's largest maker of ice cream.

Main Telephone 020 7822 5252
Main Fax 020 8822 5898
Primary Address
Unilever House
100 Victoria Embankment
London, London EC4Y 0DY
England

Unilever Contacts

Contacts (5/79)
Name Title City
Keith W. Chief Marketing & Communication Officer London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 020 7822 5252
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Unilever House
100 Victoria Embankment
London, London
EC4Y 0DY
England

Cathryn S. Senior Global Vice President, Marketing - Savoury Surrey
Helen C. Global Vice President, Marketing - Tigi Hair Care London
Chris B. Vice President, Personal Care UK&I London
Rik S. Global Brand Vice President London

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Pg Tips Tea *******
Flora *******
Cif *******
Ben & Jerrys *******
Flora Pro Activ *******

Agency Relationships


Brand Agency Service From To
******* *** ****** **** ** Public Relations unknown present
******* *** ********* ** Media Buying, Media Planning 2015 present
*** ********* ** Media Buying, Media Planning 2015 present
*** & ****** ********* ** Media Buying, Media Planning 2015 present
*** & ****** ********** Digital 2018 present

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WinmoEdge

Millennial Moves: Lipton Tea launches sustainable living campaign


Subject: Digital, Outdoor, Press, Radio, Online, Mobile, Millennials 

Brand: Lipton Tea

Opportunity: The Unilever-owned tea brand has launched a mobile-first campaign, #BeAMaker, to drive its sustainable living message with exclusively online content. The campaign will have a fully integrated vertical video viewing experience of short-form content on multiple mobile platforms to ideally reposition the brand with millennials.

#BeAMaker was inspired by how Lipton sources tea from Rainforest Alliance Certified farms. The campaign will roll out globally this 2017 ahead of peak Q2 spending season. Sellers, DV has warned you of PepsiCo, throughout this year. This sustainability emphasis could ripple across brands. Those in mobile/online and ATL channels should drink up immediately.

Note, this isn't the first video push for Lipton. Last year, Adam&Eve/DDB handles creative.

Agencies, hopefully you got in touch with Unilever's in-house marketers in time, but don't rule out opportunities for summer.

Additional Information

Media Spend: This H1, the majority of their £427.7k spending went towards outdoor with £37k going towards press. Peak spending season occurs in Q2 as it’s refreshing in the summer. Last year followed similar channels, with less put towards radio and digital. Sponsorship is a winner as well with Jose Mourinho recently adding Lipton Ice Tea to his list of endorsements.

Target Market: In the past, the brand has appealed to Gen X, Y and millennial women.

Competitors: Include Society Tea, Typhoo Tea

Unilever
​Unilever House (Leatherhead)
Springfield Drive
​Surrey, KT22 7GR
T: 01372 945 000

Mr Keith Weed
Chief Marketing & Comm. Officer
keith.weed@unilever.com

Mr Ian Busch
Senior Global Marketing Director
ian.busch@unilever.com