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Unilever | Company Profile, Marketing Contacts, Media Spend, Brands




Unilever is a multinational personal-care, household and food products producer. The dual-listed company consisting of Unilever PLC, based in London, United Kingdom, and Unilever N.V., based in Rotterdam, Netherlands. The two parent companies together with their group companies, operate as Unilever Group. Unilever is the world's second-largest advertiser and the world's largest maker of ice cream.

Main Telephone 020 7822 5252
Main Fax 020 8822 5898
Primary Address
Unilever House
100 Victoria Embankment
London, London EC4Y 0DY
England

Unilever Contacts

Contacts (5/86)
Name Title City
Keith W. Chief Marketing & Communication Officer London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 020 7822 5252
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Unilever House
100 Victoria Embankment
London, London
EC4Y 0DY
England

Paul P. Chief Executive Officer Surrey
Aline S. Executive Vice President, Global Head of Diversity & Inclusion London
Cathryn S. Senior Global Vice President, Marketing - Savoury Surrey
Helen C. Global Vice President, Marketing - Tigi Hair Care London

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Pg Tips Tea *******
Flora *******
Cif *******
Ben & Jerrys *******
Flora Pro Activ *******

Agency Relationships


Brand Agency Service From To
******* *** ****** **** ** public relations unknown present
******* *** ********* ** media buying & planning 2015 present
*** ********* ** media buying & planning 2015 present
*** & ****** ********* ** Media Buying, Media Planning 2015 present
******** ********* ** Media Buying, Media Planning 2015 present

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WinmoEdge

Male Engagement Opps: Dove gets WPP veteran to handle media planning, digital brand marketing


Subject: Digital, Social, Video, TV, Sponsorship, Mobile. 

Company: Unilever’s (

Opportunity: The company has hired on former WPP veteran Andrew Barratt to head up all of Dove’s personal care & digital brand marketing, including media planning. 

This follows CMO Keith Weed's announcement that Unilever plans to put 25-30% of its ad budget into digital this year, while male-focused marketing is part of Unilever’s strategy to drive growth within its personal care division, which has before mostly focused on women engagement. The brand is wanting to use personalisation to communicate to consumers via e-commerce and mobile, so digital optimisers and programmatic readers should prick up your ears. 

Men have increasingly changed behaviour, having become more invested in their appearance and hygiene, so ad buys are likely to be skewed towards male-focussed destinations. Health, fitness and sports sellers will have an advantage, particularly in the summer months, when Dove seems to run more digital advertising. 

Furthermore, Dove’s full service mobile agency Joule brought on a new global creative strategy director, Vincenzo Annunziata, to spearhead the launch of mobile first creative campaigns. 

Additional Information

Experience: Mr Barrat spent that last four years at various WPP agencies in account management, digital marketing and new business roles.  Mr Annunziata spent the last three years at his own retail business Susie and Toto Ltd, which now runs as an independent eCommerce babywear retail site. Prior to that, he worked for Vizeum, Carat, Splendid Communications and Profero. 

Media Spend: Spent £149m in 2014, with the majority going to TV, followed by press, outdoor and cinema. 

Digital Breakdown: Dove soap ran 42 standard ads with 70 publishers last year (3% mobile), according to Moat UK. Of those, 15% were run site-direct with top ad destinations including housebeautiful.com, lifescript.com and goodtoknow.co.uk. In addition, the brand ran 33 high impact ads and 10 video ads. This was compared to running 17 standard ads with 14 publishers in 2014. 

Agency Roster:  Retained for its media planning and buying business in November.

Unilever
Unilever House (Leatherhead), Springfield Drive, Leatherhead, Surrey, KT22 7GR, 01372 945 000

Mr Andrew Barratt
Global Digital, Dove (Personal Care)
andrew.barratt@unilever.com

Ms Lauren Brooking
Brand Manager, Vaseline & Dove Men+Care – UK & Ireland
lauren.brooking@unilever.com

Mr Vincenzo Annunziata
Global Creative Strategy Director at Joule for Dove