The Coca-Cola Company | Company Profile, Marketing Contacts, Media Spend, Brands
The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of nonalcoholic beverage concentrates and syrups.
|Main Telephone||020 8237 3000|
|Main Fax||020 8237 3700|
The Coca-Cola Company ContactsContacts (5/29)
|Jo B.||Brand Director||London|
Sample of Associated Brands
|Lucie A.||Marketing Director - Western Europe||London|
|Stephen T.||Global Director, eCommerce & Digital||London|
|Martin S.||Shopper Marketing Director - Western Europe||London|
|Anne C.||Consumer Insights Director - Sparkling Portfolio||London|
|The Coca-Cola Company||********|
|*********||******** **||Media Buying, Media Planning||2013||present|
|***** ***||******** **||Media Buying, Media Planning||2013||present|
|****** ****||******** **||Media Buying, Media Planning||2013||present|
|****-**** *******||******** **||Media Buying, Media Planning||unknown||present|
|****-**** ****||******** **||Media Buying, Media Planning||unknown||present|
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Account in Jeopardy- Score 79: Coca-Cola gets new GB marketing boss ahead of Q4 push
Subject: Sponsorship, TV, Outdoor, Digital, Video, Programmatic.
Company: The Coca-Cola Company
Opportunity: Bobby Brittain left the company after 12 years last month and company veteran Aedamar Howlett will assume his position as GB and Ireland marketing director from 01 October. This is on the heels of the summer launch of Coca-Cola Zero Sugar, the £10m rebrand of Coke Zero and part of the "one brand" strategy, led by the outgoing marketing boss.
As we approach the company's biggest spending period in Q4, agencies should reach out to Howlett or her new boss GM Jon Woods soon. The company works with many per-project creative agencies, so you should have plenty of opportunity.
So far this year, the company has more than tripled its share of voice with just a slight increase in expenditure by changing its impressions source from mainly site-direct to more ad networks. Sellers should keep this in mind as the company starts to roll out Christmas ads. MediaCom handles media planning and buying. Those with high teen and female engagement should have an advantage, according to the latest Olympic and Coke Zero advertising strategy.
Media Spend: Spent £47.1m last year, according to Nielsen, after a slight increase in both TV and outdoor advertising. Despite Q4 seeing the most spend on a historical level, the brand spread the budget between Q2 and Q3 last year instead.
Experience: Howlett was with Coca-Cola for 15 years until 2011 in various commercial and marketing roles. Since then, she's worked in freelance positions for the likes of Kellogg's, Heineken and Telefonica.
Digital Breakdown: Per , the company has spent £140k so far on desktop ads, generating 38m impressions. During the same period last year, the company spent nearly five-times this on desktop but saw just 19m impressions.
Of those this year, 94% were run using Amazon and top destinations for all desktop ads included amazon.co.uk, bleacherreport.com, 15min.it and ebay.co.uk.
The company spent £88k on mobile/tablet ads, generating 18.4m impressions so far this year. Spend increased about 30% from last year when impressions were only 2.9m and all ads ran site-direct. Top sites this year were similar to desktop, with 46% running site-direct and another 46% using an ad network.
Video saw the most activity, with Coca-Cola spending £582k and getting 45.4m impressions. This was about £100k more in video ad expenditure, while impressions doubled this year with only 23m recorded during the same period in 2015. Top sites included msn.com, news.yahoo.com, abola.pt and movies.yahoo.com. The chart to the right shows the share of voice for impression sources
Ms Aedamar Howlett (begins 01 Oct.)
Marketing Director, Great Britain and Ireland
Email will likely be: firstname.lastname@example.org
Mr James Donovan
Digital Manager at MediaCom
Mr Julian Newby
Global Profiling Director at MediaCom