Red Bull | Company Profile, Marketing Contacts, Media Spend, Brands
Red Bull is one of the most popular energy drink brands.
|Main Telephone||020 3117 2000|
Red Bull ContactsContacts (5/10)
|Peter C.||Head, Marketing - UK||London|
Sample of Associated Brands
|Suzie R.||Senior Brand Manager - Energy Drinks||London|
|Melissa M.||Audience Development Manager||London|
|Matthew E.||Product Communication Manager - International Brand Marketing||London|
|Luke J.||Partnership Manager||London|
|Red Bull - Drink||*******|
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Close Watch – Score 52: Energy Drink Start up Intercarabao appoints CMO for brand optimisation
Subject: Energy Drink, Digital, TV, Online, Millennials, Males
Company: Co-founded by Thai rock band Carabao’s front man Mr Aed Carabao with Mr Sathien Setthasit, Intercarabao Limited is a private start up responsible for the UK roll out of global energy drink, Carabao, inspired by the fighting spirit of an individual.
Opportunity: The fastest growing energy drink in the Far East has brought on former marketing and European business manager for Coca-Cola, Mr John Luck to be the new chief marketing officer. Preparing to take the energy drink industry by the horns, Carabao will be launching in the UK this year.
Key tasks for the private startup include building the organisation from scratch, brand positioning for international marketing, and carrying out those strategic launches during the course of 2016-17. The brand, built around its rockstar co-founder, will target young millennial males enticed by the possibility of infinite energy.
Clearly in the middle of planning and strategising, the company is currently on the lookout for a brand manager to accomplish its fast-approaching goals. Both executives, listed below, have extensive marketing experience so they could decide to go in-house, but it is unlikely with tasks this large and global. For this fact, agencies should contact soon to be in the running.
Marketplace: According to IRI, in 2015 the overall sports & energy drinks market was up 1.5% to £1.25bn, as it remains one of the main sectors driving growth for soft drinks as a whole. Recent regarding sugar and caffeine have caused manufacturers to shift focus and it’s forecast that lower-sugar options will be worth £200m in the next four years. The future growth of energy drinks relies heavily on innovation and choice to appeal to as many as possible.
Experience: Mr Luck is an experienced marketer who has worked with brands including Premier Foods, Time Out London, Duchy Originals, and most recently at Coca-Cola Enterprises as European Business Manager. In his 20 years, he has delivered bold marketing campaigns that drive sales, has extensive experience with large and small brands, and is well-versed in the sports and energy drinks market (worked with Glaceau vitaminwater and Oasis).
Target Market: A recent Harris Interactive poll for The Grocer found 55% of Brits and 64% of parents agree that energy drink sales to under-16s should be banned. The industry has had great success in the past by appealing to young millennials and potentially fueling caffeine and sugar addictions, but the landscape is changing. The market now offers sugar-free/low-cal options for fitness focused individuals and natural energy options for health concious adults.
Competitors: Market leader Lucozade.
51 Clarkegrove Road, Sheffield, South Yorkshire, S10 2NH
Mr Peter Gutierrez
Chief Executive Officer
Mr John Luck
Chief Marketing Officer
** Note that the brand has yet to make it on Winmo or TLO based on its size and emerging status. Once there is an official launch, it will likely end up in the database.