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Bacardi-Martini Ltd | Company Profile, Marketing Contacts, Media Spend, Brands

Bacardi-Martini Ltd is the largest private, family-owned spirits company in the world. The company's brand portfolio includes many well-known rums, whiskeys, gins, liqueurs, and wines.

Main Telephone 01962 762100
Main Fax
Primary Address
Station House
12 Melcombe Place
London, London NW1 6JJ

Bacardi-Martini Ltd Contacts

Contacts (5/10)
Name Title City
Maurice D. President, Incubation Brands & Global Commercial Development London
Sample of Associated Brands
Email: *****@*******.***
Main Phone: 01962 762100
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Station House
12 Melcombe Place
London, London

Caroline H. Vice President, Global Brand - Martini London
Rigoberto C. Vice President, Insights - Europe London
Victoria M. Director, Creative Excellence London
Nick S. Director, Creative Excellence - Europe London

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Bombay Sapphire ******
Dewar's Whiskey ***
Bacardi Rum ******
Martini ****
Bacardi-Martini Ltd *****

Agency Relationships

Brand Agency Service From To
******* **** *** ** Media Buying, Media Planning 2015 present
******* ******** *** ** Media Buying, Media Planning 2015 present
******* *** *** ** Media Buying, Media Planning 2015 present
******* *** *** **** creative 2015 present
******* ******** *** ** Media Buying, Media Planning 2015 present

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Decision Makers Round Up, featuring Ford, Shop Direct, Pottermore, and Bacardi-Martini

Below is a compilation of Decision Makers on the Move from the past week. The recap can also be accessed under “Decision Makers

Genuine Dining Co.

Decision Maker: Set to appoint Danielle Mitchell as sales and marketing director to lead team and help the B2B caterers redefine outsourced foodservice. Her experience in sales and management will lend itself well as summer events are wrapping up and festive parties are set to roll out.

Contact: Ms Danielle Mitchell (awaiting confirmed start date), Sales and Marketing Director,

Cosmos Tours & Cruises

Decision Maker: Appointed former Marie Curie digital boss Claire Hazle as director of marketing and eCommerce ahead of a trade and consumer marketing push. This comes just three months after CEO Giles Hawke, former MSC Cruises and Carnival director, was appointed and five months after Aimee Wheeler joined as brand manager.

Contact: Ms Claire Hazle, Director of Marketing and eCommerce,

Bacardi-Martini Ltd

Decision Maker: The company's former global marketing director, Ms Stella David, has rejoined as a board director to bring further management and marketing expertise. She worked for seven years as CEO of spirit rival William Grant & Sons and has continued to work for female-centric brands.

Contact: Mr Alex Armstrong, UK Marketing – Rum Bacardi,


Decision Maker: Head of Marketing Mike Richards has joined the Pottermore team to lead product and retail marketing across the portfolio of Harry Potter, Fantastic Beasts and J.K. Rowling's Wizarding World. He'll support Marketing Director Henriette Stuart-Reckling who was appointed last year to lead the development and evolution of the brand.

Contact: Mr Mike Richards, Head of Marketing,

Universal Music UK

Decision Maker: Appointed Simon Barnabas as managing director of UMTV to include playlists, compilations, brand deals and special artist campaigns. After 16 years spent with Sony Music working his way up to marketing director, Mr Barnabas has joined to lead the team.

Contact: Mr Simon Barnabas, Managing Director,

Blenheim Chalcot

Decision Maker: Appointed Andrew von Hirschberg to marketing director for his digital and brand building experience. He will lead the team of marketers and attempt to build relationships from incoming opportunities.

Contact: Mr Andrew von Hirschberg, Marketing Director,

Exigo- UK

Decision Maker: Appointed Garry Taylor as sales and marketing director to lead team and manufacturers to develop quality products. He has been in the fitness game, since at least 1985 and plans to bring this experience to Exigo-UK.

Contact: Mr Garry Taylor, Sales and Marketing, ​

League Against Cruel Sports

Decision Maker: Promoted Karen to acting director of marketing and fundraising to lead team and change strategy. Note that interim roles often turn into permanent positions and can last as long as several years. The nonprofit promotes and raises funds throughout the year usually with direct mail and PR emphasis, but has recently experienced a set back.

Contact: Ms Karen Hoyland, Acting Director of Marketing and Fundraising,

Carlson Wagonlit Travel

Decision Maker: The travel company has bolstered its executive team to better drive innovation and improve customer experience. Included in those is Kelly Kuhn as CCO, Andrew Jordan as CTO and Patrick Andersen as chief strategy & commerce officer, to name a few.

Contact: Ms Alison Carpenter, Director Product Marketing, Online & Client Products EMEA, ​

Warner Music

Decision Maker: A year after shaking up its senior leadership team, the vulnerable account hired Andy Prevezer as SVP of Press Strategy for WMUK along with VP of press for its brands Warner Bros and Parlophone UK.

Contact: Mr Andy Prevezer, ​SVP, Press Strategy,

The Gym Group

Decision Maker: The budget organisation is bolstering its team of executives after COO Jim Graham leaves to return to private equity by the end of this year. Mr Barney Harrison will join as marketing director this October following Operations Director Nick Henwood's appointment this August. Additionally, Mr David Kelly will join as an independent non-executive director, also with a strong pedigree in technology.

Contact: Mr. Nick Henwood (Hasn’t officially started yet), Operations Director, Email will likely be 


Decision Maker: Promoted Lisa Fuller to brand marketing and communications manager after she's spent 30 years with the company. She succeeds Nigel Emms, who plans to retire after 27 years in the role. 

Contact: Ms Lisa Fuller, Brand Marketing, Communications Manager,

Noble Foods

Decision Maker: Hired former Iglo Group EU marketer Geraldine Phillips as marketing director for Shell Egg, including brands Happy Egg, Big & Fresh and Posh Birds. This takes place just a few months after Noble Foods' Gu Puds hired a marketing boss to create a new strategic direction for the luxury desserts brand. 

Contact: Ms Geraldine Phillips, Marketing Director - Shell Egg (Happy Egg, Big & Fresh, Posh Birds) at Noble Foods Ltd,

Shop Direct

Decision Maker: While agencies continue to go after Shop Direct brands Very and Littlewoods, take note of the company's recent interest in data science and digital analytics. Shop Direct hired former Lloyds Banking Group, Capital One and Vistaprint executive Gael Decoudu to lead these efforts recently. 

Contact: Mr Gael Decoudu, ​Head of Data Science and Digital Analytics, ​

Verizon Enterprise Solutions

Decision Maker: Recently promoted John Williams as Verizon Enterprise Solutions' marketing director for the EMEA and LatAM regions. Although an in-house switch might not lead to drastic strategy shifts, agencies should note that Williams will be spearheading all marketing and growth initiatives throughout both regions. 

Contact: Mr. John Williams, Marketing Director - EMEA & LatAm, ​


Decision Maker:  Appointed Matt VanDyke as VP of marketing to succeed Gaetano Thorel, who will leave after four years in the role. Working with Ford of Europe boss Jim Farley, former CMO for Ford US, VanDyke will take over European product marketing, consumer research, digital marketing, brand management, commercial, revenue and communication work. 

Contact: Mr Anthony Ireson, Director, Marketing Communications,


Decision Maker: After the newly-formed co-owned joint venture agreed to make London its new HQ, MAXIS GBN appointed Mauro Dugulin as CEO and more recently hired Patsy Langridge as its CMO.

Contact: Ms Patsy Langridge, Chief Marketing Officer,

Lands' End

Decision Maker: Several months after appointing London-based senior brand director Alessandro Carnicella, the company promoted Becky Gebhardt to EVP and CMO to lead all global creative, marketing, integrated customer strategies, campaigns, brand advertising, e-commerce, social media, retail marketing and digital brand marketing activity. 

Her hire comes as Steven Rado, acting MD of Europe and CMO, resigned this May following sluggish sales and a continual loss in market share. The same month he resigned, Anya Mackessy joined as European brand, PR and partnerships manager. Gebhardt will have some help with newly appointed VP, E-Commerce, Digital Marketing and Innovation Mike Zhang and SVP, Multi-Channel Marketing Mike Holahan, both based in the States. 

Contact: Ms Anya Mackessy, European Brand, PR & Partnerships Manager,