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Charles Wells | Company Profile, Marketing Contacts, Media Spend, Brands

Wells & Young's operates multiple pubs and breweries across France and the UK, offering patrons a wide variety of beer.

Main Telephone 01234 272 766
Main Fax 01234 279 000
Primary Address
The Eagle Brewery
Havelock Street
Bedford, Bedfordshire MK40 4LU

Charles Wells Contacts

Contacts (2)
Name Title City
Justin P. Chief Executive Officer Bedfordshire
Sample of Associated Brands
Email: *****@*******.***
Main Phone: 01234 272 766
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: The Eagle Brewery
Havelock Street
Bedford, Bedfordshire
MK40 4LU

Jan D. Head, Marketing - World Beers & Third Party Brands Bedfordshire

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Wells & Youngs Brewing - Drinks Rge *******

Agency Relationships

Brand Agency Service From To
***** & ****** ******* - ****** *** ***** ***** Media Buying, Media Planning unknown present

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Account in Jeopardy – Score 70: Charles Wells hires marketing director after upping marketing

Subject: TV, Cinema, Digital, Outdoor, Branding, POS, Social, Demos, Sponsorship, Male- Engagement.

Company: Charles Wells Ltd, holding company of the pub chain Charles Wells Pub Company and of Wells & Young’s (Winmo), a brewing company formed from the merger of the brewing operations of Young’s Brewery with Charles Wells. Now, Wells & Young's is responsible for brewing, distributing and marketing of Charles Wells' and Young & Co's brands. 

Opportunity: The family-run local brewery has hired former

Newly appointed CEO Justin Phillimore says this growth could be attributed to increasing beer sales volume, investments in new pub developments and “new products and marketing promotions,” with “particularly effective marketing and vigorous sales” seen from Young's London Stout and Estrella Damm brands.

With similar investments planned for FY2016 and a consumer-centric strategy at bay, sellers should appreciate lots of campaign launches this year. For instance, the “TRY-ATHLON” campaign is currently underway. The company is set to begin strategic planning efforts in March, so reaching out to Mr Wills now will give agencies an advantage in securing long-term marketing pounds. 

Additional Information

Experience: Mr Wills joins having served as Cineworld Cinemas’ interim head of marketing for the last nine months. Prior to that, he oversaw Merlin Entertainment’s 14-strong marketing team and was behind a few major repositioning campaigns that looked to target a new core audience. Not only did he help develop a new brand strategy, but he also oversaw advertising, media planning, TV, content, digital social media and experiential activity. Before Merlin, he supported Heineken UK’s digital, social media marketing and brand development for several years. 

Media Spend: In 2014, Wells & Young’s showed a 40% increase since 2012, reaching £1.73m in total measured media. The year saw the company spend in cinema for the first time, but backed out of outdoor for the first time since 2012. 

Estrella Audience: Many people don’t realise this, but Estrella makes one naturally gluten-free beer, Estrella Damm Daura, which appeals to the growing demand of gluten-free seekers. Otherwise, Estrella distinguishes itself as a lifestyle brand, running event sponsorships, social media, TV and cinema advertising to convey a carefree, personalised and holiday-inspiring message. The brand’s key advertising period is in the summer, targeting an ABC1 male audience of 18-34 year-olds.

Agency Roster: Under the direction of former marketing director Chris Lewis, Wells & Young’s appointed Arena Media to its Estrella Damm account, in addition to handing using Southpaw to develop the Charlie Wells newest brand identity.

Wells & Young's
The Eagle Brewery, Havelock Street, Bedford, Bedfordshire, MK40 4LU, England, 01234 272 766

Mr Jason Wills
Marketing Director – Charles Wells

Mr Peter Wells
Commercial Director

Mr Justin Phillimore
Chief Executive