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Castrol | Company Profile, Marketing Contacts, Media Spend, Brands

Castrol, a division of BP PLC, manufactures lubricants for several industries including automotive and industrial, maintaining a worldwide presence.

Main Telephone 0203 401 9419
Main Fax 01793 513 506
Primary Address
Castrol House
Lydiard Fields Great Western Way
Swindon, Wiltshire SN5 8UB

Castrol Contacts

Contacts (5/7)
Name Title City
Pawan S. Global Marketing Director Wiltshire
Sample of Associated Brands
Email: *****@*******.***
Main Phone: 0203 401 9419
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Castrol House
Lydiard Fields Great Western Way
Swindon, Wiltshire

Parmy F. Media Thought Leadership Manager - Europe Wiltshire
Glynis N. Global Insights Manager - Europe Wiltshire
Claire H. Global Offer Development Manager - B2B Wiltshire
Paul D. Global Marketing Strategic Framework Manager Wiltshire

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Castrol - Prod Rge ******

Agency Relationships

Brand Agency Service From To
******* - **** *** ****** ****** ********* public relations unknown present

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Neymar to drive Castrol's World Cup sponsorship

<img style="float: right; margin: 5px;" title="f" src="" alt="f" width="250" height="152" /><span style="font-family: verdana,geneva;">Castrol, Official Sponsor of the 2014 FIFA World Cup, has announced the signing of Brazil and FC Barcelona forward Neymar as a global brand ambassador. </span><br /><br /><span style="font-family: verdana,geneva;">The partnership between the international football star and the world's leading lubricants brand will run for 12 months.The deal will see Neymar, with all his breathtaking tricks and flicks, become the face of Castrol's World Cup promotions as well as a ground-breaking new Castrol activation to be launched in April.</span><br /><br /><span style="font-family: verdana,geneva;">With a proud history of fuelling pioneers, the partnership gives Castrol the chance to showcase how Neymar's immense talent pushes boundaries and sets new standards. As a World Cup in Brazil beckons, football fans across the globe are eagerly anticipating the magical moments that Neymar will create as he combines Brazil's famous creative style of play with his own head-turning approach to the game.</span><br /><br /><span style="font-family: verdana,geneva;">"We are thrilled to be working with Neymar," said A. S. Ramchander, VP, global marketing at Castrol. "He demands the best performance from himself in every game he plays, just as Castrol demands the best performance from our oils every time the engine starts. The 2014 FIFA World Cup™ is the perfect opportunity for us to combine our respective passions for superior performance, innovation and football."</span><br /><br /><span style="font-family: verdana,geneva;">Neymar continues to ascend to the top of the international stage, and will be the most prominent star for host nation Brazil at this year's tournament. </span><br /><br /><span style="font-family: verdana,geneva;">The partnership was signed in consultation with Rhodri Burgess of Wasserman Media Group, who has previously worked with Castrol to secure the services of Cristiano Ronaldo, Cafu and Marcel Desailly.</span><br /><br /><span style="font-family: verdana,geneva;">Castrol, one of the world's leading lubricant brands, has a proud heritage of innovation and fuelling the dreams of pioneers. Their passion for performance, combined with a philosophy of working in partnership with manufacturers, has enabled Castrol to develop oils that have been at the heart of numerous technological feats on land, air, sea and space for over 100 years. Today, the company's vast portfolio of high performance lubricants, including Castrol EDGE, Castrol MAGNATEC and Castrol Power1, are available in almost 140 countries worldwide.</span><br /><br /><span style="font-family: verdana,geneva;">As Official Sponsor of the 2014 FIFA World Cup, Castrol will be bringing their pioneering approach to football to life through an exciting new project to launch in April.</span><br /><br /><span style="font-family: verdana,geneva;">In 2012, Castrol spent £3.27 million in total measured media with a little over 1/3rd in TV and works with Ogilvy & Mather Advertising. BP works with MindShare UK.</span><br /><hr /><span style="font-family: verdana,geneva;"><strong>Castrol</strong></span><br /><span style="font-family: verdana,geneva;"><em>Castrol Wakefield House, Pipers Way, Swindon, Wiltshire, SN3 1RE, 01793 512 712</em></span><br /><br /><span style="font-family: verdana,geneva;"><strong>Sonya Batchelor</strong></span><br /><span style="font-family: verdana,geneva;">Global Strategy Manager</span><br /><span style="font-family: verdana,geneva;"><a href=""></a> </span><br /><br /><span style="font-family: verdana,geneva;"><strong>Parmy Fellows</strong></span><br /><span style="font-family: verdana,geneva;">Retail Marketing Manager - UK & Ireland</span><br /><span style="font-family: verdana,geneva;"><a href=""></a> </span><br /><br /><span style="font-family: verdana,geneva;"><strong>Ben Neville</strong></span><br /><span style="font-family: verdana,geneva;">Head, Digital Marketing - Europe & Africa</span><br /><span style="font-family: verdana,geneva;"><a href=""></a> </span><br /><br /><span style="font-family: verdana,geneva;"><strong>Tracy Drelich-Knauer</strong></span><br /><span style="font-family: verdana,geneva;">Associate Sponsorship & Promotions Manager</span><br /><span style="font-family: verdana,geneva;">BP Lubricants USA, Inc.</span><br /><span style="font-family: verdana,geneva;"><a href=""></a> </span><br /><hr /><span style="font-family: verdana,geneva;"><strong>Ogilvy & Mather Advertising<br /></strong><em>10 Cabot Square, Canary Wharf, London, E14 4QB, 020 7345 3000</em></span><br /><br /><span style="font-family: verdana,geneva;"><strong>Hannah Moore</strong></span><br /><span style="font-family: verdana,geneva;">Senior Digital Producer</span><br /><span style="font-family: verdana,geneva;"><a href=""></a> </span><hr /><span style="font-family: verdana,geneva;"><strong>MindShare UK</strong></span><br /><span style="font-family: verdana,geneva;"><em>Central Saint Giles, 1 St Giles High Street, WC2H 8AR, 020 7969 4040</em></span><br /><br /><span style="font-family: verdana,geneva;"><strong>Nick Adams</strong></span><br /><span style="font-family: verdana,geneva;">Head, Digital Development</span><br /><span style="font-family: verdana,geneva;"><a href=""></a> </span><br /><br /><span style="font-family: verdana,geneva;"><strong>Julian Ireland</strong></span><br /><span style="font-family: verdana,geneva;">Business Director, Global Business Strategy , BP</span><br /><span style="font-family: verdana,geneva;"><a href=""></a> </span><br /><br /><br />