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Jaguar Land Rover | Company Profile, Marketing Contacts, Media Spend, Brands

Jaguar Land Rover is a multinational automotive company. The company manufactures, sells and distributes the luxury vehicle brands of Land Rover, Range Rover and Jaguar.

Main Telephone 01926 641 111
Main Fax 01926 641 587
Primary Address
Abbey Road
Coventry, West Midlands CV3 4LF

Jaguar Land Rover Contacts

Contacts (5/17)
Name Title City
Kenneth G. Chief Financial Officer West Midlands
Sample of Associated Brands
Email: *****@*******.***
Main Phone: 01926 641 111
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Abbey Road
Coventry, West Midlands

Simon B. Chief Information Officer West Midlands
Felix B. Chief Marketing Officer West Midlands
David S. Product Marketing Director, Range Rover, Discovery & Defender West Midlands
Lindsay S. General Manager, Marketing Communications - Overseas Operations West Midlands

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Land Rover *******
Range Rover *****
Range Rover Evoque ******
Land Rover Discovery *******
Land Rover Freelander *

Agency Relationships

Brand Agency Service From To
****** ******* ****** creative unknown present
****** ********* ** media buying & planning unknown present
****** * **** ******* ****** creative unknown present
****** * **** ********* ** media buying & planning unknown present
****** * **** ********* ** media buying & planning unknown present

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Q3 Media Planning: Jaguar Land Rover gears up for digital, ATL spending

Subject: H2 Targets, Q3, Q1, Digital, TV, Outdoor, Radio, 

Company: Jaguar Land Rover

Opportunity: 11 months after I-Pace Concept, which is set to arrive in the second half of 2018, with a full reveal planned for late 2017. There's plenty of media buying opps from now until then ready for you, sellers. 

Agencies should keep watch as Lida

The car company spent £9.5m during the first half of 2016, so sellers should be approaching to secure imminent outdoor, digital and radio ad pounds. Note that Q3 is traditionally Jaguar's highest spending period though, so regardless of H1 new biz opportunities you'll want to be part of planning talks taking place now.  Additionally, Jaguar and Land Rover brands significantly increased digital spending last year, spending the majority of its budget site-direct. Mindshare continues to handle media buying and planning.

Additional Information

Media Spend: The company spent £18.2m in 2015 and favours TV, outdoor and radio. However, last year saw a move away from TV to favour more digital than ever before. 

Digital Breakdown: Year-to-date, Jaguar has spent £6.7m on digital channels, according to Pathmatics. Last year's peaks in spending occurred in Q3 and Q4. 96% of spend share was site-direct, which accounted for 76% of impressions (200m in total). Top destinations were,, and 

Land Rover has spent £3m year-to-date, compared to £607k spent the year before.  88% of spend share was site-direct, which held just 57% of impression share. DSP Videology made up 23% of impressions, which were 111m in total. Top destinations were, and 

Target Audience: Jaguar's main audience tend to be affluent business men, likely Gen-X. Land Rover's target families, upper middle-class, that can include both Gen-X and millennials. 

Competitors: Jaguar competes with Mercedes-Benz, Bentley, Aston Martin and Audi. Land Rover's compete with Ford, Porsche, Cherokee, Audi and BMW. 

Jaguar Land Rover
Banbury Road
Warwick, Warwickshire CV35 0RR England 
01926 641 111

Mr. Gerd Mauser
Chief Marketing Officer

Ms Jenny Smith
Sponsorships & Partnerships Manager

Ms. Harriet Nicholson (On Maternity Leave)
Media Planning Business Director

Ms Olivia Joy (Liv Joy)
Mindshare Business Director, Media Planning

Ms Emma Langan
Account Manager

Ms Jessica Meek
Media Planning Manager