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Continental Tyre Group Ltd. | Company Profile, Marketing Contacts, Media Spend, Brands




Continental is a tyre retailer, providing for several industries, as well as consumers.

Main Telephone 01895 425 900
Main Fax 01895 425 908
Primary Address
Continental House
191 High Street
West Drayton, Middlesex UB7 7XW
England

Continental Tyre Group Ltd. Contacts

Contacts (5/7)
Name Title City
Guy F. Marketing Director Middlesex
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 01895 425 900
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Continental House
191 High Street
West Drayton, Middlesex
UB7 7XW
England

Arthur G. Commercial Sales & Marketing Director Middlesex
Tracey M. Passenger Marketing Director - UK Middlesex
Peter R. Marketing Communications Manager Middlesex
Katy D. Online Business Development Manager Middlesex

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Continental Tyres - Tyres ******

Agency Relationships


Brand Agency Service From To
*********** ***** - ***** ********** ***** ****** ******* Media Buying, Media Planning unknown present
*********** ***** - ***** ******** ** creative 2016 present

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Who is the Marketing Director of Continental Tyre Group Ltd.?

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What is the email of the Commercial Sales & Marketing Director of Continental Tyre Group Ltd.?

What is direct phone of the Passenger Marketing Director - UK of Continental Tyre Group Ltd.?

Who is the Media Buying, Media Planning agency of Continental Tyre Group Ltd.?

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WinmoEdge

TV, Digital, Sponsorship Opps: Continental Tyre continues higher spending


Subject: TV, Sponsorship, Digital, Desktop, Video, Social, Search, OOH, Outdoor. 

Company: Continental Tyre Group

Opportunity: Hopefully sellers were listening when we said the tyre brand would increase online, outdoor, experiential and TV ad spend this year. If not, now you know that the brand is serious about spring/summer and winter spending and will be spending even more now that it has been awarded Superbrand status in the UK. 

Not to worry because there's at least £34k left to pick up on digital this year if Continental follows what it spent last Q4. However, it's likely to be much more this year. Online sellers should note that this Q2 saw a surge in desktop, mobile and video advertising, making up the majority of the first three quarters' £78k budget. This was up year-on-year from £22k spent in 2015 during the first three quarters. 

Initiative, London handles media planning and buying.

Additional Information

Media Spend: According to Nielsen, Continental spent £675k in 2013 and only £389k in 2014 and £282k in 2015. However, with plans to launch in TV this year, which the company has been away from since before 2012, this is likely to go back into the millions in 2016. Spending has also increased this year due to football sponsorships with St George's Park, ContiWarmUp, FA Women's Super League and more. Other partnerships this year included 24h Conti Thunder Run 2017, RideLondon 2016 and Mercedes-Benz World. 

Digital Breakdown: Per Pathmatics, desktop and video ads were purchased site-direct and showed up on onet.pl, bikeradar.com and roadcyclinguk.com. 

Continental Tyre Group
Continental House
191 High Street West
Drayton, Middlesex UB7 7XW England
01895 425 900

Mr Guy Frobisher
Marketing Director
guy.frobisher@conti.de

Mr Ben Walton
Head, Digital
ben.walton@uk.initiative.com