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Shell | Company Profile, Marketing Contacts, Media Spend, Brands

Shell is an oil and natural gas producer. The company's products include oils, fuels and card services and businesses such as exploration, production and trading.

Main Telephone 020 7934 1234
Main Fax 020 7934 8060
Primary Address
Shell Centre
2 York Road
Lambeth, London SE1 7NA

Shell Contacts

Contacts (5/10)
Name Title City
Ed D. Executive Vice President, Commercial & New Business Development London
Sample of Associated Brands
Email: *****@*******.***
Main Phone: 020 7934 1234
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Shell Centre
2 York Road
Lambeth, London

Liz M. Manager, Global Retail Brand Strategy London
Michael H. Marketing Manager, Retail - UK & Nordics London
Daniel W. Global Digital Media Manager London
Joshua W. SEO Analyst London

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Shell *******

Agency Relationships

Brand Agency Service From To
***** *** ****** creative 2010 present
***** ******** ** media buying & planning

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Royal Dutch Shell & BG Group merger

Subject: Digital, Global, TV

Company: Royal Dutch Shell plc

Update: Royal Dutch Shell is set to purchase BG for £47bn, making this one of the largest takeovers in the oil industry in over 20 years. This combined group will make Shell 50% larger than Britain’s second largest company HSBC corporation (Shell is already the largest). The merger will say goodbye to BG Group’s CEO Helge Lund early next year, after joining in February.  

Opportunity: In planning “to reduce the number of staff and agency contractors who support the company's UK North Sea operations by at least 250 in 2015,” according to a company statement issued late last week. The company is also planning to introduce alternative staff shift patterns, which has sparked controversy with unions. 

This makes up over 500 cuts since last August and follows several of its competitors, such as BP, Chevron, ConocoPhillips and Talisman Sinopec, also reducing North Sea jobs. These cuts have been made, largely due to falling gas prices and high costs. The company plans to improve its profitability in the North Sea in order to attract investment, according to Paul Goodfellow, upstream vice president for the UK and Ireland at Shell.

“Current market conditions make it even more important that we ensure our business is competitive,” he continued. “Changes are vital if it is to be sustainable. They will be implemented without compromising our commitment to the safety of our people and the integrity of our assets.”

Prior to this announcement, Shell said that changes to the tax regime are vital to encourage investment in the North Sea. To help secure Britain's future as a significant oil and gas producer, the industry also urgently needs to tackle the issue of rising costs. According to Oil and Gas UK, around 20% of UK production is uneconomic at a $50 per barrel oil price.

Account on the Move: In joined the agency roster as the new global digital agency, ahead of major digital activity in 2015. 

Malena Cutuli, global head of brand communications and capability at Shell, commented: “We selected Possible because they are a forward looking agency partner that can collaborate with us on new ways to reach our customer audience. They are uniquely positioned to help us engage in this fast moving, socially connected global world that we live in with offices worldwide and core strength in the digital space.”

JWT London handles the creaive account, according to TLO.

Media Spend: The company spent £7.66 million in total measured media in 2013, according to Nielsen. This was up 18.28 % from 2012 spending.

Shell Centre, 2 York Road, London, SE1 7NA, England, 020 7934 1234

Jayne Barr
Global Digital Advertising Manager

Americo Campos Silva
Global Media Manager

Alex Goswell
Head, Digital Content & Campaigns

Mediacom UK
124 Theobalds Road, London, WC1X 8RX, England,   020 7158 5500

Nigel Robinson
Managing Partner & Global Lead – Shell
D: 020 7158 5548

BG Group
100 Thames Valley Park Drive, Reading, Berkshire, RG6 1PT, England, 0118 935 3222

Mr Andrew Gould