Mazda Motors | Company Profile, Marketing Contacts, Media Spend, Brands
Mazda Motors is responsible for research & development, sales and marketing, customer parts, and service operations for parent, Mazda Motor Corporation. The company sells or leases cars, trucks, minivans, and SUVs through a global network of dealerships.
|Main Telephone||01322 622 600|
|Main Fax||01322 622 700|
Mazda Motors ContactsContacts (5/6)
|Claire A.||Marketing Director||Kent|
Sample of Associated Brands
|Graeme F.||Public Relations Director||Kent|
|John B.||Digital Marketing Manager||Kent|
|Abigail S.||Digital Marketing Specialist||Kent|
|Anil S.||Online Marketing Specialist||Kent|
|Mazda - Mazda6/mazda6 Rge||******|
|Mazda - Mazda3 Rge||******|
|Mazda - Mazda2/mazda2 Rge||*******|
|Mazda - Corp||*******|
|Mazda - Mazda5 Rge||*******|
|***** - ****||********* **||Media Buying, Media Planning||2010||present|
|***** - ****||*** ******||creative||unknown||present|
|***** - ******/****** ***||********* **||Media Buying, Media Planning||2010||present|
|***** - ******/****** ***||*** ******||creative||unknown||present|
|***** - ****** ***||********* **||Media Buying, Media Planning||2010||present|
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Mazda steals Kia digital marketer, as display and video ads increase
Subject: Digital, Display, Video, Mobile, Event Marketing.
Company: Mazda Motors is responsible for research & development, sales and marketing, customer parts, and service operations for parent, Mazda Motor Corporation.
Opportunity: John Bache has left Kia to join Mazda this month as its new digital marketing manager, which is the same month when its digital advertising activity has sky rocketted. This follows last month’s reports that the company is seeing lower profits, despite increase in sales, however Europe was the only region that actually saw sales fall.
This month also marks Mazda’s 10 year anniversary of its launch of its innovative digital service record system in the UK, the first manufacturer to do so. This was a smart move as a complete maintenance record can increase a car’s resale value by up to 26%, according to ICM research.
The car retailer is launching its new Mazda MX-5 in late summer, its third model launch of 2015. Reach out now to get involved in marketing and advertising plans for this. Also keep in mind that Mazda has a history in sponsoring music events and festivals and sports such as Rugby League Four Nations and International Motor Sports Association. Music festivals and music tourism is a a huge opportunity to reach a global audience, as last year overseas visitors made up 546,000 of music tourist, each spending an average of £751, according to The Wish you were here report by industry body UK Music.
Experience: Mr Bache was most recently head of customer communications at Kia Motors, overseeing digital and CRM. He was with Kia since Aug. 2006 starting as customer database manager, then database and digital marketing manager before it latest position. Prior to this, he was customer marketing manager for John Armit Wines, marketing manager for Gray & Osbourn and marketing executive for Great Universal Stores PLC.
Over 20% of them were run this month, which make sense because last Aug. also had its highest annual daily activity. This is mostly because of a summer promotion, particularly the Motability's regional ‘One Big Day' events at the Peterborough Arena, Cambridgeshire, on Thursday, 6 August and Stoneleigh Park, Warwickshire, on Saturday, 12 September.
These were run with 1,700 publisher (<1% mobile) and 8% of them ran directly, as opposed to through programmatic.
Publishers were mostly cars.com, stylist.co.uk and msn.com. Mobile ads were sparse but also higher than ever this month, while video was at its highest daily activity on late Feb. and early March.
Media Spend: Mazda UK has spend around the same in total measured media over the last three years, according to Nielsen, averaging over £8m. Last year, media totalled £8.5 million, which was just 0.5% less than 2013 spending. Press, Radio and TV took the most of this.
Agency Roster: JWT London (since 1996) handles creative.
Riverbridge House, Anchor Boulevard, Dartford, Kent, DA2 6SL, England, 01322 622 600
Mr John Bache
Digital Marketing Manager
Ms Clare Marston
Fleet Marketing Manager
Mr Jeremy Thomson
Managing Director, UK
Ms Claire Andrews
Ms Tamara Brown
Central Saint Giles, 1 St Giles High Street, London, WC2H 8AR, England, 020 7969 4040
Ms. Amy Lea
Account Director – Media Planner, Mazda