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Volkswagen Group UK Ltd | Company Profile, Marketing Contacts, Media Spend, Brands




Volkswagen VW is a multinational automobile manufacturing company. The company designs, engineers, manufactures and distributes passenger cars and commercial vehicles.

Main Telephone 01908 601 601
Main Fax 01908 663 936
Primary Address
Yeomans Drive
Blakelands
Milton Keynes, Buckinghamshire MK14 5AN
England

Volkswagen Group UK Ltd Contacts

Contacts (5/10)
Name Title City
Sally M. Marketing Communications Manager Buckinghamshire
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 01908 601 601
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Yeomans Drive
Blakelands
Milton Keynes, Buckinghamshire
MK14 5AN
England

Kirsi S. Communications Manager Buckinghamshire
Silke A. Retailer Marketing Manager Buckinghamshire
Colin G. National Communications, Retailer & Digital Marketing Manager Buckinghamshire
Peter M. Marketing Manager Buckinghamshire

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Volkswagen Motor Corporation *******
Volkswagen Beetle ****
Volkswagen Touareg ***
Volkswagen Tiguan *******
Volkswagen Up ******

Agency Relationships


Brand Agency Service From To
******* ********** *** ****** digital unknown present
********** ****** *** ***** Media Buying, Media Planning 2017 present
********** ****** ****&***/*** Creative unknown present
********** ****** ********* ****** CRM 2016 present
********** ****** ********* ****** CRM 2016 present

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WinmoEdge

Review Imminent - Score 86: Audi names marketing director, digital transformation guru


Subject: Digital, Outdoor, TV, Radio, Social Media, Agency Opportunities

CompanyVolkswagen Group 

Opportunity: Hired former comparethemarket.com customer experience director Benjamin Braun as marketing and digital director this month. This comes in just one month after former Barclaycard SVP Jay Sadier joined as digital transformation manager and after former Audi marketer Sarah Cox moved to head VW's commercial vehicles marketing

VW PHD to its £2bn global media planning and buying business, which includes Audi. The take over begins in early 2017 and will lead to increased digital and programmatic activity. Creative and digital agencies should be approaching in Q1 to secure a review come Q2.

Year to date, Audi has spent £5.1m on digital, double what they spent during the same period last year (£2.5m), according to Pathmatics. Sellers should be looking for the same trend in 2017. Approach ahead of upcoming launches to secure timely revenue. Audi plans to launch its RS3 Saloon as early as Q1, followed by a Q2 launch of Audi A5 Cabriolet and RS4 Avant and a Q3 launch of A6 (BMW 5 and Mercedes E-Class rival). 

Additional Information

Experience: Braun spent the last four years as associate director of customer experience and digital channels at comparethemarket.com. Prior to that, he was with British Gasy as head of online services. 

Media Spend: Spent £21m last year with more than £5m each quarter, except just £4.5m in Q4. During the first half of 2016, Audi spent £9.8m with £5.6m in TV, £1m on digital and £0.6m on outdoor. Other areas were radio, press, Internet and cinema.

Target Audience: Upper class families and business executives. 

Digital Breakdown: Having doubled its investment on digital this year, impressions have jumped from 275m to 447m.

Top spending periods were in Q2 and Q3/Q4.

Most of monthly spend went towards desktop (57%) with 37% going to video.

As for purchase channels, 59% of spend share was direct, but only 21% of impressions were direct.

Ad networks and DSPs made up the majority of impressions (see chart). 

Videology, Xaxis and MEDIA iQ were the top indirect impressions sources.

Top destinations were ebay.co.uk, mns.com, autoexpress.co.uk and topgear.com. 

Agency Roster: We Are Social is retained strategic and creative social media agency. 

Audi UK
Yeomans Drive
Blakelands
Milton Keynes, Buckinghamshire MK14 5AN England 
01908 601 601

Mr Jay Sadier
Digital Transformation Manager
jay.sadier@audi.co.uk

Mr Benjamin Braun
Marketing Director
benjamin.braun@audi.co.uk