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Volkswagen Group UK Ltd | Company Profile, Marketing Contacts, Media Spend, Brands




Volkswagen VW is a multinational automobile manufacturing company. The company designs, engineers, manufactures and distributes passenger cars and commercial vehicles.

Main Telephone 01908 601 601
Main Fax 01908 663 936
Primary Address
Yeomans Drive
Blakelands
Milton Keynes, Buckinghamshire MK14 5AN
England

Volkswagen Group UK Ltd Contacts

Contacts (5/11)
Name Title City
Sally M. Communications & Strat MNangager Buckinghamshire
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 01908 601 601
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Yeomans Drive
Blakelands
Milton Keynes, Buckinghamshire
MK14 5AN
England

Kirsi S. Communications Manager Buckinghamshire
Silke A. Retailer Marketing Manager Buckinghamshire
Colin G. National Communications, Retailer & Digital Marketing Manager Buckinghamshire
Samantha A. Digital Manager Buckinghamshire

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Volkswagen Motor Corporation *******
Volkswagen Beetle ****
Volkswagen Touareg ***
Volkswagen Tiguan *******
Volkswagen Up ******

Agency Relationships


Brand Agency Service From To
******* ********** *** ****** digital unknown present
********** ****** *** ***** Media Buying, Media Planning 2017 present
********** ****** ****&***/*** Creative unknown present
********** ****** ********* ****** CRM 2016 present
********** ****** ********* ****** CRM 2016 present

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WinmoEdge

Q4-Q1 Opps: Bentley reviews creative and increases digital


Subject: Luxury, Digital, Sponsorship, TV, Outdoor. 

Company: Volkswagen (VW), is the definitive British luxury car company. 

Opportunity: Readying for a creative competitive pitch in October, so sellers should be revving up their pitch ahead of an imminent campaign. So far this year Bentley has increased its digital ad presence, but could still benefit from more. 

VML London handles digital work for the luxury brand. 

VW expects the agency to take over from 2017 and plans for increased digital and programmatic activity. Sellers – look at VW's strategy to target higher income families of all life stages through emotional appeal. Gen X makes up the majority of the consumer group.

Additional Information

Incumbent: Keko London has handled creative since 2013.

Media Spend: VW spent £25.1m last year, according to Nielsen.  A large amount of this went in TV, radio and press. Cinema, outdoor and direct mail also saw several million of this. Q1 and Q4 were the highest spending periods. This was down from £42m in 2014 when Q3 was the biggest quarter. 

Digital Breakdown: Per Pathmatics, Bentley has secured 12.3m desktop impressions so far this year (spent £370k), running 99% sire-direct. Top ad destinations have included ebay.co.uk, iii.co.uk and parkers.co.uk. On mobile, where 2% of the ads ran using the SSP Rubicon Project, Bentley has accrued 1.8m impressions (spent £24k). 

In comparison, the brand spent just £21k on desktop last year (637k impressions, 99% site-direct) and under a thousand pounds on digital (64k impressions). 

Bentley Motors
Pyms Lane Crewe,
Cheshire, CW1 3PL
01270 255 155

Mr. Steven Egan
Head, Marketing Operations
steven.egan@bentley.co.uk

Ms Louise Burns
Head of Strategic Marketing Projects
louise.born@bentley.co.uk

Ms Georgia Penny
Media Planner
georgia.penny@phdnetwork.com

Ms Katie Chaplin
Strategy Director
katie.chapin@vml.com

Mr David Sharrod
Client Engagement Director
david.sharrod@vml.com