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Skoda | Company Profile, Marketing Contacts, Media Spend, Brands




Skoda is an automobile manufacturer. The company manufactures, markets and distributes several motorvehicle brands including Citigo, Fabia, Roomster, Rapid, Octavia, Superb and Yeti.

Main Telephone 01908 548 000
Main Fax
Primary Address
Yeomans Drive
Blakelands
Milton Keynes, Buckinghamshire MK15 5AN
England

Skoda Contacts

Contacts (5)
Name Title City
Duncan M. Brand Director Buckinghamshire
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 01908 548 000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Yeomans Drive
Blakelands
Milton Keynes, Buckinghamshire
MK15 5AN
England

Jenny L. Digital Marketing Manager Buckinghamshire
Sarah C. Digital Marketing & CRM Manager Buckinghamshire
Kirsten S. Head, Marketing Buckinghamshire
Pietro P. Head, Press & Public Relations Buckinghamshire

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Skoda - Octavia/octavia Rge *******
Skoda - Fabia *******
Skoda - Superb *****
Skoda - Citigo ******
Skoda - Rapid *

Agency Relationships


Brand Agency Service From To
***** - ****** ****** ****** digital 2016 present
***** - ****** *** ***** Media Buying, Media Planning 2016 present
***** - ****** ********* ****** CRM 2016 present
***** - **** ***** ** Public Relations 2016 present
***** - **** *** ***** Media Buying, Media Planning 2016 present

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WinmoEdge

Programmatic, Sponsorship Opps: Skoda gets new marketing boss


Subject: Programmatic, Digital, Sponsorship, Social. 

Company: Skoda 

Opportunity: After losing and replacing its head marketing spot in January, VW group marketer Kirsten Stagg will succeed Ashley Andrew, who has become UK MD of FCA Fiat Chrysler. Stagg will report to Director Duncan Movassaghi and spearhead all brand, model and product marketing including media planning and buying, advertising, digital, retailer support, CRM, events and sponsorship. 

Sellers and speciality shops should approach her ahead of the launch of several new SUVs including a new Octavia range and Kodiaq range in 2017. Planning for FY 17/18 should commence soon, so be sure you're part of these talks before budgeting is considered. 

Note that VW Group Fallon to its digital business in January

Additional Information

Media Spend: Spent £17.7m last year, according to Nielsen, which was less than the £23m recorded in 2014. Q1 has traditionally been the largest spending period, with TV seeing the majority. Last year, cinema made up £2.2m of the annual budget.  

Experience: Stagg has been with VW Group since 1998 in various marcomms roles for brands Skoda, audi and Volkswagen, most recently heading up the Volkswagen Commercial Vehicles' marketing department. She was behind the #woofwagen campaign while at VW Passenger Cars, putting a different dog breed in to represent each car model. 

Target Audience: Families, Business execs

Competitors: Toyota, Hyundai, Honda, Ford, Nissan. 

Digital Breakdown: Per Pathmatics, the brand has spent £0.8m on desktop ads so far this year, generating 130m impressions so far. Last year, the brand spent £1.1m on desktop ads and got nearly 3x the impressions reaching 300m. This was a result of spending 69% of the share on ad networks rather than site-direct. 

Of those ads this year, 63% were paid for site-direct (full breakdown in chart), with top sites across all publishing types including whatcar.com, ebay.co.uk, carbuyer.co.uk and pistonheads.com. 

Mobile was similar on publishing source breakdown, but only saw £84k and 16m impressions - slightly higher than last year. 

Video had more than £421k invested and led to nearly 18m impressions so far this year on sites including theweek.co.uk, msn.com and huffingtonpost.co.uk. Video was led by site-direct (69% spend share) with DSPs Videology and DoubleClick taking care of 7% of that budget. 

Last year, Skoda had spent £78k on video and got 75m impressions after 95% of the spend share used DSP Videology. 

Skoda 
Yeomans Drive
Blakelands Milton Keynes,
Buckinghamshire MK15 5AN England 
01908 548 000

Mr Duncan Movassaghi
Brand Director 
duncan.movassaghi@skoda.co.uk

Ms Kirsten Stagg
Head of Marketing
kirsten.stagg@volkswagen.co.uk OR
kirsten.stagg@skoda.co.uk