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Skoda | Company Profile, Marketing Contacts, Media Spend, Brands




Skoda is an automobile manufacturer. The company manufactures, markets and distributes several motorvehicle brands including Citigo, Fabia, Roomster, Rapid, Octavia, Superb and Yeti.

Main Telephone 01908 548 000
Main Fax
Primary Address
Yeomans Drive
Blakelands
Milton Keynes, Buckinghamshire MK15 5AN
England

Skoda Contacts

Contacts (4)
Name Title City
Duncan M. Brand Director Buckinghamshire
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 01908 548 000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Yeomans Drive
Blakelands
Milton Keynes, Buckinghamshire
MK15 5AN
England

Sarah C. Digital Marketing & CRM Manager Buckinghamshire
Kirsten S. Head, Marketing Buckinghamshire
Pietro P. Head, Press & Public Relations Buckinghamshire

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Skoda - Octavia/octavia Rge *******
Skoda - Fabia *******
Skoda - Superb *****
Skoda - Citigo ******
Skoda - Rapid *

Agency Relationships


Brand Agency Service From To
***** - ****** ****** ****** digital 2016 present
***** - ****** *** ***** Media Buying, Media Planning 2016 present
***** - ****** ********* ****** CRM 2016 present
***** - **** ***** ** Public Relations 2016 present
***** - **** *** ***** Media Buying, Media Planning 2016 present

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WinmoEdge

Top 5 under-the-radar H1 opps to target now


Ring in the new year with some fireworks! With only a month left, we’ve compiled a list of 5 opportunities you need to be going after ahead of the first quarter of 2017.

For a reference point, note that UK advertising expenditure posted 5.2% growth in H1 2016 despite economic uncertainty before the EU referendum. This year was expected to reach £21bn with TV ads growing by 2.1% in H1 to a total of £2.3m, according to Warc and the AA. 

Out-of-home spend increased to £273m by the end of H1, mainly due to 30.5% growth in the digital OOH market which accounted for over a third of the total.

Looking ahead, Internet ads are expected to increase by 9.5% in 2017 and Q1 remains a prime spending period for attracting millennials.

Keep ahead in the industry and expect social media, mobile and digital OOH to see particular booms. The traditional Q1 period will involve key consumer spending days such as Valentine’s Day, St. Patrick’s Day and Easter.

Affordable Art Fair

Opportunity: Awarded by the CoolBrand Expert Council for the fourth year in a row, Affordable Art Fair is getting ready for its next Battersea fair from 9 – 12 March 2017. Agencies -- if you haven't already, be sure to reach out soon as Hall hasn't made a big shift to Affordable Art Fair's agency roster in a few years. 

Sellers should approach now while planning is underway.

Those that target Millennial families and Boomers should have an advantage. the7stars has handled media planning and buying since early 2014.

Ms Jessica Hall
UK Marketing Director
​jessica@affordableartfair.com

Mr Dominic Ennis
Media Planner/Buyer
dominic.ennis@the7stars.co.uk

Oculus

Jack Morton Worldwide to launch a retail brand experience in UK shopping centres.

The campaign, which will continue into early December, will allow for consumers to test out the new Rift and Touch for the first time, featuring in-store display and demo activity. 

We know there will be lots of movement in Q4 and H1 as early adopters create hype.

Sellers that have a large millennial male and female gamer audience should have an advantage. According to Pathmatics, Oculus spent £12k on video ads in Q1.

Mr Tom McQuillin
Channel Marketing Lead Europe
tom.mcquillin@oculus.com

Instantprint

Intermarketing earlier this year to drive customer engagement among young entrepreneurs and business professionals, Instantprint has unveiled its first brand video. 

Most of this year's spend is associated with this latest campaign, so hopefully sellers had plenty of time to secure this revenue.

If not, take note of it's latest activity and approach for 2017 spend.

Note that companies tend to start the year with a hiring spree, so the printing and design services company would do well to advertise in Q1.

Mr Matthew Hodgkinson
Head of User Experience
​matthew@instantprint.co.uk

Mr Jonathan Argile
Search Director at Intermarketing
jonathan.argile@intermarketing.com

Skoda

Frank PR to head up UK communications in regards to its seven-seater Kodiaq. 

Launching in early 2017, the new product will be supported by Skoda's biggest ever campaign.

Sellers should be all over this, approaching PHD for big digital, TV, outdoor and sponsorship pounds in the first half.

Those that target millennials parents should have an advantage.

Note that VW Group PHD to its global media business for brands including Skoda, VW, Audi, Porsche, Bentley, Seat and Volkswagen Commercial Vehicles. VW expects the agency to take over from 2017 and plans to increase digital and programmatic activity. 

Mr Duncan Movassaghi
Brand Director 
duncan.movassaghi@skoda.co.uk

Ms Kirsten Stagg
Head of Marketing
kirsten.stagg@volkswagen.co.uk OR
kirsten.stagg@skoda.co.uk

Available Car

A Place Beyond's Paul Buckley, that ran on digital platforms, ITV and Sky. 

The ad promoted its flagship operations in Leeds, which recently underwent a major investment as the car supermarket faces intense competition. 

Sellers - note that the company tends to run a TV ad every quarter, with six-figure budgets in Q1 and Q3.

Those that can show high engagement among new drivers and their parents should have an advantage. 

Mr Paul Asrcott
General Manager
paul.arscott@availablecar.com