Volvo Car UK Ltd | Company Profile, Marketing Contacts, Media Spend, Brands
Volvo Car UK Ltd is a multinational automobile manufacturing company. The company provides marketing, sales, parts, service, technology and training support to Volvo automobile retailers throughout the UK.
|Main Telephone||01628 477 977|
|Main Fax||01628 476 173|
Volvo Car UK Ltd ContactsContacts (5/16)
|Paul W.||Global Media & Investments Director- Sweden||Berkshire|
Sample of Associated Brands
|Mike J.||Director, Marketing Strategy||Berkshire|
|Terissa W.||Marketing Manager||Berkshire|
|Maureen L.||Regional Sales Development Manager||Berkshire|
|Karen D.||After Sales Events Manager||Berkshire|
|Volvo Cars UK Ltd||*******|
|Volvo - V60 Rge||*****|
|Volvo - S60 Rge||*****|
|Volvo Trucks - Truck Rge||*|
|Volvo - Dlrs||*****|
|***** - ***||****************||Creative||unknown||present|
|***** - ***||********* **||Media Buying, Media Planning||unknown||present|
|***** - *** *****||********* **||Media Buying, Media Planning||unknown||present|
|***** - *** *****||****************||Creative||unknown||present|
|***** - ****||********* **||Media Buying, Media Planning||unknown||present|
Who is the Global Media & Investments Director- Sweden of Volvo Car UK Ltd?
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Digital, Online Opps: Volvo Car UK hires global creative agency
Subject: Digital, Global, Branding, Sponsorships, TV, Press, Radio.
Company: Volvo Car UK Ltd is one of the world's leading manufacturers of trucks, buses, construction equipment and marine and industrial engines.
Opportunity: At the end of last year, Volvo selected Forsman & Bodenfors as its global strategic creative agency, following Grey London, with plans to produce creative out of Sweden, China and the U.S.
This latest agency shift came ahead of a traditionally heavy spending period that takes place in Q1 of the calendar year and just a few months after President and CEO Martin Lundstedt came into power (effective Oct). Advertisers specialising in the digital realm should continue to reach out. Sustainability is also a growing priority in Europe (and everywhere), so advertisers who can couple digital strategies with a sustainable bent will have an advantage as well.
Agency Roster: Last May, Volvo selected 2014, Volvo Cars UK appointed Bell Pottinger as its consumer communications agency after a competitive pitch.
Marketing Initiatives: The auto company announced in December 2014 a new global marketing strategy, the “Volvo Way to Market”, that has a focus on the four areas of marketing: tools, digital leadership, dealerships and service.
The budget will not match that of its competitors, and sponsorship activities will no longer be an important area for Volvo. The new Volvo Personal Service will be part of Volvo's new global uniform look, service and brand; By 2018, all dealerships will offer this as a standard.
Digital: Last year, Volvo ran a total of 138 standard display ads, 15% of which were run publisher-direct (as opposed to programmatic). There was a total of 927 destinations, top ones including topgear.com, cars.com, autoexpress.co.uk, autotrader.co.uk and golfgtifforum.co.uk. In addition, Volvo ran 83 high impact and 12 video ads during the year. Generally, this was about the same as the year prior. In April 2015, Volvo hired Mr. Dave Cottrell as the digital experience manager. He joined from LG Electronics, where he managed digital and social.
Media Spend: Volvo Car UK spent £6.9m in the first half of 2015, which was more than what was spent in all of 2014 (annual total was £5.3m). This was mostly due to an increase in TV, cinema, direct mail and radio spend.
Volvo Car UK Ltd
Scandinavia House, Norreys Drive, Maidenhead, Berkshire, SL6 4FL, 01628 477 977
Mr. Nick Connor
Ms. Georgina Williams
Mr. Dave Cottrell
Digital Experience Manager