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The Goodyear Tyre & Rubber Company | Company Profile, Marketing Contacts, Media Spend, Brands

Goodyear manufactures and sells tires for vehicles across several industries.

Main Telephone 1213787000
Main Fax 0121 306 6310
Primary Address
88-98 Wingfoot Way
Birmingham, West Midlands B24 9HY

The Goodyear Tyre & Rubber Company Contacts

Contacts (5/6)
Name Title City
Ben C. Marketing Director West Midlands
Sample of Associated Brands
Email: *****@*******.***
Main Phone: 1213787000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 88-98 Wingfoot Way
Birmingham, West Midlands
B24 9HY

Sanjay K. Managing Director, Sales & Marketing West Midlands
Geraldine M. Marketing Manager - UK&I West Midlands
Kate R. Public Relations & Communications Manager - UK&I West Midlands
Andy M. Brand Manager - Dunlop West Midlands

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Goodyear *
Dunlop Tyres *
Goodyear Tyrefort (Dunlop) *

Agency Relationships

Brand Agency Service From To
****** ***** ******** ** media buying & planning 2012 present
******** *** ******* Creative unknown present
******** ******** ** media buying & planning 2012 present
******** ******** (******) ******** ** media buying & planning 2012 present

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Goodyear Dunlop signs deal with Eddie Stobart

Goodyear Dunlop, the premium tyre manufacturer has won a five-year contract with Eddie Stobart, one of Britain’s most well known brands.

The deal will see the leading logistics brand fit its 2,500 tractor units and over 4,000 trailers with all-new Goodyear KMax and FuelMax products, in addition to utilising Goodyear's roadside assistance and tyre maintenance experts TruckForce.

“Goodyear had a very consultative approach, building and flexing their solution to match our business needs,” said Eddie Stobart David Pickering. “The team took the time to understand the intricacies of our operation and what product and service package was going to prove the most effective. Our logistics operation is large and complex. At any one time we have up to 38,000 tyres on the road travelling up and down the country, so an efficient and effective product and service package is vital to our business. We were impressed with Goodyear's latest KMax and FuelMax products – in particular because driving fuel efficiencies both from a sustainability and cost perspective is important to us, and the company's TruckForce operation. We will benefit from full-time on-site fitters and robust service levels to improve tyre husbandry. The combination of innovative new products and service levels tailored to our business needs, helps us to maximise the efficiencies of our fleet and our own customer service standards.”

Goodyear’s KMax and FuelMax range was launched last year with the mission of helping fleets to lower their operating costs thanks to the extended mileage and low rolling resistance they offer.

“Eddie Stobart is a highly respected brand and logistics operation and we're delighted to be working with them,” said Commercial Director of Goodyear Dunlop UK, Marc Preedy. “Through working openly and transparently with Eddie Stobart we created a personalised package that will ultimately allow them to optimise the value of their tyre investment. The length of this deal shows the faith Eddie Stobart has in our partnership and is testament to the quality of the KMax and FuelMax range and the impeccable standards of our TruckForce network.”

This latest contract win for Goodyear adds to the continued success the company has seen in the commercial market since its KMax and FuelMax products launched last year. In the last 12 months Goodyear Dunlop has added the fleets of Turners of Soham, Hanson, Lloyd Fraser, Pollock Scotrans, A&D logistics as well as retaining the business of DHL, Elddis Transport, Cartwrights and Hargreaves. 

Goodyear Tyrefort (Dunlop)
88-98 Wingfoot Way, Erdington, Birmingham, West Midlands, B24 9HY, 0121 306 6000

Kerry Watts
Logistics & Supply Chain Director

Talbot Dixon
Business Development Manager

Claire James
Promotions & Events

Steven Mroczkowski
Communications Specialist

Eddie Stobart
Stretton Green Distribution Park, Langford Way, Appleton Thorn, Warrington, WA4 4TQ, 01925 605 400 or 01788 823222,

Gareth Crabbe  
General Distribution
01788 823222

Mark Walster  
0044 1925428007

Andrew Shaw
Business Development Manager

Karl Watts
Business Development Manager