Conde Nast Publications | Company Profile, Marketing Contacts, Media Spend, Brands
Conde Nast is an international mass media company based in New York, US. It owns, among many others, popular magazines Vogue, Wired, and Golf Digest.
|Main Telephone||020 7499 9080|
|Main Fax||020 7493 1345|
Conde Nast Publications ContactsContacts (5)
|Nicky E.||Press, Public Relations & Communications Director||London|
Sample of Associated Brands
|Jamie J.||Digital Director, Vogue||London|
|Malcolm A.||Digital Communications Director||London|
|Harriet R.||Senior Publicity Manager||London|
|Albert R.||Managing Director||London|
|Conde Nast - Mag Rge||******|
|House & Garden Magazine||******|
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Condé Nast grows its international digital team with new chief officer
The digital directors and data managers across Condé Nast International's 143 magazines throughout 28 countries will report to Mr. Blau, and together they will work in close partnership with counterparts at Condé Nast in the U.S.
This does not affect the score but does re-emphasise the company’s commitment to digital development in a world that is slowly saying goodbye to print. In February, the company appointed Vogue.co.uk editor Dolly Jones to the newly-created role of digital strategy director of Condé Nast Digital to help shape online editorial and commercial strategy across the publisher’s portfolio. She will likely be working alongside Mr. Blau in his new role.
Subject: Digital, TV, Global, Millennials, Gen Y, Gen X, Mobile, Outdoor.
Company: Condé Nast
81% Opportunity (24 June): We have upped the Condé Nast score from 75 to 81% in light of recent developments, mostly regarding investment in new marketing channels. Note that this score still reflects it as an “account in jeopardy” and not yet vulnerable to an imminent review. Expect changes between Sept. and Dec. of this year.
The British branch of the Group announced in June that it would be launching dedicated video channels for its Vogue, GQ, Glamour and Wired brands in order to move out of its dependence on display ads for revenue and take advantage of the pervasive influence of mobile and video advertising.
CondéNast will continue to seek out advertisers but wants its partners to fund and help it produce more original content. Mr. Wil Harris, head of digital at CondéNast Britain, said these new video developments would allow for “genuine co-creation” with brands.
He explained: “A lot of the time video within commercial formats cannot be very deep. We're really trying to look at deep qualitative data [from the video] that can give us interesting insights and help us to build better content going forward.”
He then added that the fact that CondéNast puts such an emphasis on co-creation of content for its commercial offering is evidence that mobile content works better than ads.
Not that these developments follow the appointment in January of Ms. Danielle Bennison-Brown, who is now group director of video content.
Decision Makers on the Move: A new executive director of Condé Nast Global Development, Jamie Bill, was appointed in March to help generate new business, based in the London office, according to Adweek.
This follows a series of executive shifts that have happened since last summer, including the August promotion of Vanity Fair VP and publisher Edward Menicheschi to CMO and president of Condé Nast Media Group, which sells ad programs across the company's brands.
This past Feb., Ky Harlin was appointed as vice president, growth and data science, also a newly-created role, to leverage the company's data capabilities and create more engaging and targeted consumer-facing products for audiences across all of its digital properties.
Target Customers: Target customers for both Vanity Fair and GQ tend to fall in the same age demographic (25 to 54); however, the magazines just target different genders.
Media Spend: Condé Nast spent £1.2m in 2014, 70% less than 2013. Press and Internet spend rose, while Direct Mail and Outdoor fell.
Agency Roster: Condé Nast has an in-house media team but has worked with Enter handle Wired.
Condé Nast Publications
Vogue House, One Hanover Square, London, W1S 1JU, 020 7499 9080
Mr. Wil Harris
Head of Digital
Ms. Dolly Jones **
Digital Strategy Director
Mr. Malcolm Attwells
Digital Commercial Director
D: 020 7079 2625
Mr. Franck Zayan **
President of Global eCommerce at CondéNast & CondéNast International
Mr. Darius Sanai
Editor in Chief, Conde Nast Contract Publishing; Editorial Director at Conde Nast; and Editor-in-Chief, Baku magazine
** Unable to confirm emails at this time, but they follow company format, so give them a try!