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Royal British Legion | Company Profile, Marketing Contacts, Media Spend, Brands

Royal British Legion, headquartered in London, England is a a charity that providing aid, employment and support to the Armed Forces community and those suffering from disability, a health condition or social welfare needs.

Main Telephone 020 3207 2100
Main Fax
Primary Address
199 Borough High Street
London, London SE1 1AA

Royal British Legion Contacts

Contacts (5/9)
Name Title City
Robert L. Assistant Corporate Communications Director London
Sample of Associated Brands
Email: *****@*******.***
Main Phone: 020 3207 2100
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 199 Borough High Street
London, London

Guy U. Assistant Fundraising Director London
Stephen C. Commercial Director London
Gary R. Marketing & Communications Director London
Jane C. Assistant Marketing & Communications Director London

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Royal Brit Legion - Poppy Appeal ******
Royal Brit Legion - Charity *******

Agency Relationships

Brand Agency Service From To
***** **** ****** - ******* *&* ****** Creative unknown present
***** **** ****** - ******* ****** ** Public Relations unknown present
***** **** ****** - ******* **** Media Buying, Media Planning 2017 present
***** **** ****** - ******* **** ****** & ********** Media Buying, Media Planning, Broadcast unknown present
***** **** ****** - ***** ****** *&* ****** Creative unknown present

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Royal British Legion targets younger audience, appoints first PR

Update (16 Jun): Named its first retained PR agency this month- The Academy, beating Hope & Glory and Freuds in a three-way pitch. The new agency will help the company better appeal to a younger audience. 

The organisation has no history of digital display advertising, according to Moat UK, which is a very prominent place to reach a younger audience.

Subject: Non-Profit, Sponsorship.

Company: Royal British Legion

Opportunity (currently looking to hire a PR agency and is in the early stages of finding a proper fit. We have not verified whether this will be a retained account. In our experience, WinmoEdge has found that often the appointment of a PR agency leads to general creative spending, campaign launches and sometimes even other agency relationship changes. Stay tuned for more information as we obtain it.

Agency Roster: Currently the company works with The Gate Worldwide Ltd for creative andLast April, the group appointed RKCR/Y&R to create a new brand positioning and a fundraising advertising campaign. The Gate was the prior incumbent.

Current Campaigns: The non-profit group launched its own 2015 General Election ‘campaign.

Corporate Partners: Current partnerships are with Sainsbury's, Buckley London, M&S, Warner Leisure Hotels, Premier League, Universal, Johnston Press, The Telegraph, UK Mail and DailyMail. (View entire list here)

Media Spend: The company spent slightly more last year in Nielsen-tracked media spend, up 0.6% to £7.79m. In Q3 2014, the company increased its spend year-over-year by almost 38%.

Royal British Legion
199 Borough High Street, London, SE1 1AA, England, 020 3207 2100

Mr Stephen Cooper
Commercial Director

Mr Tom Robin
Campaign Manager
Mr Chris Simpkins
General Director

Mr Guy Upward
Director, Fundraising

2020 Media Vision
Vale House, Clarence Road, Tunbridge Wells, Kent, TN1 1HE, England, 01892 511 085

Mr. Gareth Cleevely
Digital Account Manager
Mr. Mark McCafferty
Key Account & Marketing Director