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Macmillan Cancer Support | Company Profile, Marketing Contacts, Media Spend, Brands




Macmillan Cancer Support, headquartered in Vauxhall, England is a non-profit organization. Macmillan Cancer Support aids individuals and families who are affected by cancer by providing emotional, financial, practical and medal support.

Main Telephone 020 7840 7840
Main Fax 020 7840 7841
Primary Address
89 Albert Embankment
London, London SE1 7UQ
England

Macmillan Cancer Support Contacts

Contacts (5/26)
Name Title City
Lynda T. Chief Executive London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 020 7840 7840
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 89 Albert Embankment
London, London
SE1 7UQ
England

Simon P. Director, Strategy & Performance London
Moira F. Director, Policy, Public Affairs & Campaigns London
Kate B. Director, Brand London
Siobhan D. Manager, Mass Marketing & Fundraising London

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Macmillan Cancer - Charity ********

Agency Relationships


Brand Agency Service From To
********* ****** - ******* *** ***** Media Buying, Media Planning unknown present
********* ****** - ******* **** creative unknown present
********* ****** - ******* ***** ****** creative unknown present
********* ****** - ******* **** ****** & ********** Media Buying, Media Planning unknown present
********* ****** - ******* ******** ****** public relations 2016 present

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WinmoEdge

Planning in play: Macmillan Cancer Support reviews CRM, digital for next year's push


Subject: Sponsorships, Outdoor, Social Media, TV, Direct Mail, Radio. 

Organisation: Macmillan Cancer Support one of the UK's leading and most admired cancer charities

Update (16 Sept): The nonprofit is looking for a CRM and digital agency ahead of its World's Biggest Coffee Morning push in 2017 in a review led by Creativebrief. The event, sponsored by Marks & Spencer and Nationwide, takes place on 30 September. Sellers should get in touch as planning for the event continues into Q4. There has been higher spend across OOH, digital and TV recently. 

The following was originally published on 15 August

Opportunity: Soon after appointing Manifest London to handle PR for the 30 September event called World's Biggest Coffee Morning. Digital and media agencies should continue pitching.

Sellers - Q3 is by far the largest spending period so make sure you've attempted every way to profit from this before the end of the quarter. Otherwise, other quarters still see multi-million pound pushes. PHD Media handles media. 

Macmillan has increased ad spend over the last three years and recently began efforts to target a younger audience. Investments in outdoor, digital, direct mail, radio, TV and social media have also been up in the last year. Health and fitness, news and education sellers will have an advantage, based on Macmillan’s latest digital habits.  

Additional Information

Media Spend: Spent £36.4m last year, according to Nielsen. This was mostly in TV and direct mail, with cinema, press and radio following as top pillars. Digital, cinema and outdoor have become more of a priority in the last two years. 

Digital Breakdown: So far this year, the non-profit has published 107 standard display ads with 826 publishers. Of those, 42% were published site-direct versus programmatically. Top destinations were pharmeceutical-journal.com, emedicinehealth.com and coachmag.co.uk. Macmillan also ran 17 high impacts and three video ads. 

The prior 12 months saw Macmillan run 54 standard ads with 599 publishers. Of those, 66% were published site-direct and top destinations for display were magic.co.uk, thesun.co.uk and graziadaily.co.uk. The organisation also ran 10 high impacts and four video ads. 

Macmillan Cancer Support
89 Albert Embankment,
London SE1 7UQ England
020 7840 7840

Ms. Eva Lake
Head, Digital Experience
elake@macmillan.org.uk

Ms Laura Stray
Senior Planner, Buyer for Digital Publisher Buying
laura.stray@phdmedia.com

Mr Shaun Ryder
Buyer, AV
020 3023 8561
shaun.ryder@phdmedia.com