Pentland Group | Company Profile, Marketing Contacts, Media Spend, Brands
Pentland Group is a privately held, global brand management company and operates brands in the sports, outdoor and fashion markets.
|Main Telephone||0191 516 5600|
|Main Fax||0191 516 5601|
Pentland Group ContactsContacts (5/11)
|James H.||Chief Operating Officer||Tyne and Wear|
Sample of Associated Brands
|Sean H.||Group Marketing Director||Tyne and Wear|
|Ian N.||Product & Marketing Director, Fashion & Footwear Division||London|
|Katie M.||Digital Channel Manager||Tyne and Wear|
|Berghaus - Prod Rge||*****|
|Lacoste Chaussures - Footwear||*****|
|Kangaroos - Gardiners Shoes||*|
|Canterbury - Fash Rge||*|
Who is the Chief Operating Officer of Pentland Group?
Who is the marketing contact for Apparel & Accessories in Tyne and Wear
What is the email of the Chairman of Pentland Group?
What is direct phone of the Group Marketing Director of Pentland Group?
Who is the Media Buying, Media Planning agency of Pentland Group?
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TV, Digital Opps: Pentland subsidiary Speedo runs first global TV campaign in a decade
Subject: Sportswear, Digital, Print, TV, Video, Social Media, Outdoor, Sponsorship.
Company: Speedo is a leading producer and retailer of swimwear and swimming accessories and subsidiary of Pentland Brands.
Opportunity: The former a variety of Pentland Brands and Speedo tends to hire agencies on a per-project basis.
Sellers – The ‘Speedo Fit’ campaign will launch in over 50 markets aimed at fitness enthusiasts and could be the start of ongoing TV spend if ROI pans out. This particular integrated campaign will also run across social, digital and print, so there may be immediate benefit for you in the regard. Note that rivals are boosting female-driven campaigns so Speedo could be planning a global strategy for its women’s range to keep up.
Media Spend: Nielsen shows that Pentland Brands spent £281m in total measured media in 2014, spanning press, outdoor, digital and door drop. Q4 is the biggest spending period.
Digital Breakdown: In the last year, Moat reports that Speedo ran 22 display ads on 213 publishers last year. With almost all placed programmatically versus site direct, top ad destinations included menshealth.co.uk, accuweather.com, facebook.com and sparkpeople.com. The company also ran one high impact ad. For comparison, in 2014 21 display were run on 204 publishers. Also run that year, was one other high impact ad. Top publishing categories include news, health and fitness and education.
Competitors: Include Arena, and Under Armour.
Speedo House, Enterprise Way, Nottinghamshire NG2 1EN, 0115 855 5000
Ms Sally Polak
UK Marketing Manager
Mr James Hickman
Global Sports Marketing Manager
Mr Jamie Cornforth
VP of Product and Marketing