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Sports Direct | Company Profile, Marketing Contacts, Media Spend, Brands




Sports Directs sells sports equipment, apparel, and accessories at a discount. it offers products for multiple sports, men, women, and children.

Main Telephone 0845 1299 200
Main Fax 0870 838 7151
Primary Address
Sports Direct International plc
Unit A
Shirebrook, Nottinghamshire NG20 8RY
England

Sports Direct Contacts

Contacts (5/8)
Name Title City
Mike A. Chief Executive Officer Nottinghamshire
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 0845 1299 200
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Sports Direct International plc
Unit A
Shirebrook, Nottinghamshire
NG20 8RY
England

Vincent S. Associate Marketing Director Nottinghamshire
Rebekah W. Brand Marketing Manager Nottinghamshire
Barney J. Influencer Marketing Manager Nottinghamshire
Laura H. Senior Marketing Executive Nottinghamshire

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Sports Direct *******
Lillywhites *
Slazenger *

Agency Relationships


Brand Agency Service From To
****** ****** ***** ***** media buying unknown present
****** ****** ***** ***** media planning unknown present

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WinmoEdge

Account in Jeopardy - Score 72: PR nightmare shakes Sports Direct helm ahead of peak spending


Subject: Sporting, TV, Press, Outdoor, PR, Digital.

Company: Sports Direct sells sports equipment, apparel, and accessories at a discount. it offers products for multiple sports, men, women, and children.

Opportunity: CEO Dave Forsey has resigned after 32 years with the business following a period of intense PR trouble. Founder Mike Ashley will immediately take over.

Reports of staff mistreatment and distribution of wealth imbalances have recently plagued the sports retailer.  After struggling for the last 12 months, Sports Direct announced it would conduct a review of its working practices and corporate governance, which in turn sparked a 3% boost in share price. The company has also promoted Karen Byers to global head of operations and Sean Nevitt to global head of commercial.

Mobile and TV sellers should take your shots immediately as Q4 is their biggest spending period which rolls into its Q1. Appeal to sporting enthusiasts, athletes and families with increased digital and integrated focuses. Arena Media handles media planning and buying, but we wouldn't be surprised in future changes. 

For the time being, Sports Direct is looking to steady its infrastructure for share holder appeal, but agency shifts could start as early as a few months, beginning with PR. Look to be the star player and keep your eyes on this opp throughout this peak spending season. The retailer needs some points on the scoreboard and marketing may just be the way to get them. 

Additional Information

Media Spend: In 2015, over £2m was spent on media, with over half going to TV and the rest was spread across press, digital and outdoor. This year has seen a drop in marketing spending due to all the recent PR problems and leadership adjustments.

Digital Breakdown: Per Pathmatics, throughout 2015, Sports Direct spent £64k on mobile and tablet ads that gained 3.8m impressions. During this time, £1.3k was put towards desktop adverts. Pathmatics is showing no data for 2016 thus far.

Competitors: Nike, JJB Sports

Sports Direct
Unit A
Nottinghamshire NG20 8RY
T: 0845 1299 200

Mr Mike Ashley
Founder & CEO
mike.ashley@sportsdirect.com

Mr David Newbury
Head, Brand Marketing
david.newbury@sportsdirect.com

Ms Janine Green
Business Director
janine.green@arena-media.co.uk