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Chanel | Company Profile, Marketing Contacts, Media Spend, Brands




Globally known Chanel is a retailer of women's fragrances and accessories.

Main Telephone 020 7493 3836
Main Fax 020 7408 1557
Primary Address
5 Barlow Place
London, London W1J 6DG
England

Chanel Contacts

Contacts (5/8)
Name Title City
Jo B. Senior Media Manager London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 020 7493 3836
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 5 Barlow Place
London, London
W1J 6DG
England

Cecile H. Head, Marketing & CRM Manager London
Camilla H. Group Brand Manager - Fragrances London
Julien F. Marketing Manager, Watches & Eyewear London
Penelope P. Press Manager - Fragrance & Beauty London

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Chanel - No 5 Perfume ******
Chanel - Coco Mademoiselle Parfum *******
Chanel - Allure Homme Sport ******
Chanel - Prod Rge *****
Chanel - Fash Rge *******

Agency Relationships


Brand Agency Service From To
****** - ****** ***** ***** ********* ** Media Buying, Media Planning unknown present
****** - **** ** ****** ********* ** Media Buying, Media Planning unknown present
****** - ******* ***** ********* ** Media Buying, Media Planning 2013 present
****** - ****** **** ********* ** Media Buying, Media Planning 2013 present
****** - **** ************ ****** ********* ** Media Buying, Media Planning unknown present

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WinmoEdge

Campaign Imminent: Chanel appoints RKCR/Y&R as first global ad AOR


Subject: Q4, Q3, TV, Digital, Social, Online, Outdoor, Cinema. 

Company: Chanel (Winmo), a retailer of women's fragrances and accessories.

Opportunity: Has named its first global creative AOR, handing the account to . Activity was handledin-house. Sellers should reach out ahead of a planned campaign for the fragrance in Q4, the company’s biggest advertising period due to the surge of gifting opportunities available. However, if you’re in a hurry for some new revenue, the company often starts to up spending in Q3, when travel retail is more prominent. 

WPP’s handles media planning and buying.  

Additional Information

Media Spend: After a slight increase in outdoor and TV ad spend, Chanel spent £22.9 million in total measured media in 2014, just ahead of 2013 spending. Additional media spend categories include press, digital and cinema.  

Executive Shift: In September, France-based Berndt Hauptkorn became Chanel’s president of EMEA, overseeing retail, wholesale, fashion, accessories, watches and beauty.

Digital Breakdown: In the last 12 months, Chanel has run 66 standard display ads with 49 publishers, 4% of which were mobile, which was slightly higher than the previous 12 month period. This was in addition to 152 standard display ads and nine video ads. Of the display ads run, 98% were published site direct versus programmatic. Top targeted sites included fashionmagazine.com, anothermag.com, vogue.co.uk and dazeddigital.com. 

Target Audience: Luxury, upper/middle-class men and women with an interest in high fashion. The brand has more recently gone after a younger audience, but previously was more appealing to 50+ women.

Competition: Gucci, Versace, LVMH. 

Chanel
5 Barlow Place, London, W1J 6DG, England, 020 7493 3836

Ms Frederique Rendall
Head of Marketing – Regional
frederique.rendall@chanel.co.uk

Ms Julia Koeppen
Marketing Manager – Fragrance & Beauty
julia.koeppen@chanel.co.uk

Ms. Julie Stott-Melen
Head, Digital & Retail Development
julie.stott-melen@chanel.co.uk

Ms. Mitusha Lakhani
Account Director for Chanel
020 7969 4040
mitusha.lakhani@mindshareworld.com