Tesco Stores | Company Profile, Marketing Contacts, Media Spend, Brands
Tesco Stores is a multinational grocery and general merchandise retailer. The company's stores sell various products to its customers including, food & beverage, electronics, personal care items, clothes, banking and insurance products.
|Main Telephone||01992 632 222|
Tesco Stores ContactsContacts (5/26)
|Anthony V.||Chief Executive Officer - Telecom & Mobile||Hertfordshire|
Sample of Associated Brands
|Alan S.||Chief Financial Officer||Hertfordshire|
|Tracey C.||Managing Director, Convenience & Chief Executive Officer, One Stop Stores Ltd||Hertfordshire|
|Adam M.||Commercial & Marketing Director||Hertfordshire|
|Jane L.||Group Communications Director||Hertfordshire|
|*&* ********||***********||Public Relations||2017||present|
|*&* ********||******** **||Media Buying, Media Planning||2017||present|
|***** ******||******** **||Media Buying, Media Planning||2015||present|
|***** ******||**********||paid search||2015||present|
Who is the Chief Executive Officer - Telecom & Mobile of Tesco Stores?
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Account in Jeopardy- Score 83: Tesco loses third CMO in three years, following total overhaul
Subject: TV, Press, In-Store, Event Marketing, Outdoor, Digital, Mobile.
Company: Tesco Stores– a multinational grocery and general merchandise retailer. The company's stores sell various products to its customers including, food & beverage, electronics, personal care items, clothes, banking and insurance products.
Opportunity: Lost yet another senior-level marketer as three-year chief customer officer Robin Terrell is leaving the supermarket. In the last two years, Tesco has overhauled its agency roster, ditched the CMO title and completely restructured its marketing team under the chief customer officer title. (read the details here)
Tesco has also returned to profit this year in the two consecutive quarters to June after ongoing losses last year. Now on the hunt for its fourth chief marketer in three years, Tesco's newly appoint AORs MediaCom could be in jeopardy, so agencies should stay tuned.
Earlier this year, Tesco was looking to appoint a new creative agency to work on its F&F clothing brand as the leading grocery company looks to promote its non-food items to stand out amongst hard competition. Sellers should look for revenue tied to a campaign to spawn targeting a younger female fashionistas audience, in addition to its core audience youth and mums.
Note that the supermarket spends the most in Q4 as retail and supermarket consumer spending increases. Programmatic display and video advertising activity has increased year-over-year as well.
Media Spend: Spent £127m last year, down from £199m in 2014. TV, direct mail, press and outdoor see the majority of spend. Digital also gets a significant amount of revenue per year.
Digital Breakdown: So far this year, Tesco has run 333 standard display ads with 2,697 publishers. Of those, 21% were published site-direct versus programmatic. Top display destinations were whatcar.com, yahoo.com and foodnetwork.co.uk. Tesco has also run 173 high impacts this year and 61 video ads (55% site-direct). Top video ad destinations have included dailymail.co.uk, youtube.com and manchestereveneingnews.co.uk.
The prior 12 months saw Tesco running 242 standard display ads with 3,664 publishers (1% mobile). Of those, 6% were published site-direct and top destinations were weather.com, evite.com and healthguru.com. Tesco also ran 149 high impacts and 21 video ads.
Ms. Tamara Duschl
Head, Brand Marketing