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Signet Group | Company Profile, Marketing Contacts, Media Spend, Brands

Signet Group is a specialty retail jeweler. The group focuses on the middle mass jewelry segment, however certain brands are targeted at the upper middle market.

Main Telephone 0121 697 7400
Main Fax 020 7734 1452
Primary Address
Imperial Place 3
Maxwell Road
Borehamwood, Hertfordshire WD6 1NJ

Signet Group Contacts

Contacts (5)
Name Title City
Sarah M. Commercial Director Hertfordshire
Sample of Associated Brands
Email: *****@*******.***
Main Phone: 0121 697 7400
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Imperial Place 3
Maxwell Road
Borehamwood, Hertfordshire

Emma H. Executive Director - UK Hertfordshire
Nadia I. Visual Merchandising Manager Hertfordshire
Elliott J. Head, eCommerce & Multi Channel - H. Samuel & Ernest Jones Hertfordshire
Sue C. Head, Customer Experience Hertfordshire

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Ernest Jones Range *******
Precious Platinum Jewellery Range *
Signet Group *
H Samuel *******

Agency Relationships

Brand Agency Service From To
****** ***** ****** ****** Creative 2016 present
****** ***** *** ** Media Buying, Media Planning unknown present

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Recent Discussions

Who is the Commercial Director of Signet Group?

Who is the marketing contact for jewelry & watches in Hertfordshire

What is the email of the Executive Director - UK of Signet Group?

What is direct phone of the Visual Merchandising Manager of Signet Group?

Who is the Creative agency of Signet Group?

Your personal LinkedIn network connections

Your personal LinkedIn network connections


Q1 Prospecting Head Start: 15 brands in planning mode

Below is a list of 15 companies planning this Q1 for their usual Q4 spending period. We're written about all of these recently, so this shouldn't be news to you.

However, we wanted to make sure you were targeting these spenders now before your competition to be sure you secure Q4 pounds this year. 

  1. Now as its creative AOR last summer, having previously handled most creative in-house, after new customer growth had fallen 11% in Q2. Female and mum focussed sellers will have an advantage as the majority of the online grocer's display ads have appeared on health/fitness and family sites. Note that Ocado spends the most during the second half, so sellers should engage now while planning takes place.
  2. Initiative Media London handles media. 
  3. Mnc handles media planning and buying. 
  4.  Maxus handles media planning and buying. 
  5. Blue 449 handles media planning and buying. 
  6.  AMS Media Group handles media. 
  7. PHD Media handles media. 
  8. Cream UK handles media planning and buying, for now. 
  9. Carat Manchester handles media buying and planning, for now. 
  10. Carat UK covers media planning and buying.
  11.  Goodstuff Communications handles media.
  12. OMD UK handles media planning and buying. The company's marketing strategy incorporates in-store displays, social and experiential marketing, but they need to use more digital to appeal to male gifters on any gifting occasion, especially Christmas. 
  13.  we told you a multi-channel campaign across these channels would take place last year. We suggest you approach this Q1 to be ahead of 2017 H2 spending as planning in 2016 begain before appointing an agency in April for its Q4 campaign. 
  14.  Mindshare
  15.  Pathmatics. The retailer spend double what it spend in 2014 and reached nearly a million pounds, but then spent only £50k in 2016. The retailer is obviously willing to spend more in Q4, so sellers should begin convincing Vitabiotics to do so while planning begins now. Sellers of all types that can engage over 50s, young families, soon-to-be mums and their spouses should be going after year-round revenue. Other media pillars see higher advertising in the core advertising period, but millions are spent each quarter regardless.